# MAVEN

Local Video Marketing, Made Simple

Source: https://whatismaven.com/

## Latest posts

- [10 years of strangers taking our photo… now this](https://whatismaven.com/strangers/) — 2026-03-19
  Over the past 10 years, something bizarre kept happening to us. It had happened 6 times in different cities and countries, but the 7th time, it wasn't a stranger at all.
- [Why Curiosity-Driven Local Content Outperforms Strategic Content](https://whatismaven.com/why-curiosity-driven-local-content-outperforms-strategic-content/) — 2025-11-10
  When’s the last time you made something without needing it to accomplish anything? You weren’t focused on a specific goal, metric, or result. I’m guessing it’s been a while (because it definitely has been for me). We get so fixated…
- [The Unexpected Path to Creating Great Local Content](https://whatismaven.com/the-unexpected-path-to-creating-great-local-content/) — 2025-11-03
  Jerry Jones started in oil and gas. He wasn’t planning to own the Dallas Cowboys. He was just doing the work in front of him: making deals, taking risks, learning how business worked. Those years in oil taught him everything…
- [How Many Local Content Posts Before You See Results? (More Than You Think)](https://whatismaven.com/how-many-local-content-posts-before-you-see-results-more-than-you-think/) — 2025-10-27
  If your social media isn’t working, you’re probably not doing it wrong. You’re just not doing enough of it. I know that’s probably not what you want to hear because you already feel like you’re doing or have done so…
- [Create Better Local Content by Being Interested](https://whatismaven.com/create-better-local-content-by-being-interested/) — 2025-10-20
  Leonardo da Vinci is famous for his paintings. The Mona Lisa. The Last Supper. Masterpieces that defined the Renaissance. But painting was just one of his interests. He studied anatomy by dissecting corpses. He designed flying machines. He observed water…
- [Why Letting Go of Your Objective Leads to Better Discoveries](https://whatismaven.com/why-letting-go-of-your-objective-leads-to-better-discoveries/) — 2025-10-13
  In 1878, photographer Eadweard Muybridge was hired to answer a simple question: Do all four of a horse’s hooves leave the ground when it gallops? That was it. That was the objective. Find the answer. Get paid. Move on. So…
- [Why Using AI for Local Content Is the Worst Strategy (And What to Do Instead)](https://whatismaven.com/why-using-ai-for-local-content-is-the-worst-strategy-and-what-to-do-instead/) — 2025-10-06
  A friend of mine has an AI problem. She’s a lifelong resident in her town (born and raised) and whenever I ask “oh, what’s that?” as we’re driving around, she knows exactly what it is and whether it’s a “must-go”…
- [How to Create Authentic Local Content That Builds Community Trust](https://whatismaven.com/how-to-create-authentic-local-content-that-builds-community-trust/) — 2025-09-29
  Imagine you’re looking for a realtor. You post on a local Facebook group asking for recommendations and two agents reach out. The first one sends you this: “Hi! I’m Sarah, a local realtor with 15 years of experience serving the…
- [Why Local Content Needs Your Face to Stand Out](https://whatismaven.com/why-local-content-needs-your-face-to-stand-out/) — 2025-09-22
  “There are already tons of other business owners in my area already posting content. What’s the point?” I get this question constantly, and I get why it feels overwhelming. Open Instagram and you’ll see endless feeds of professional headshots, property…
- [Why Your Local Content Strategy Is Backwards (And the Formula That Actually Converts)](https://whatismaven.com/why-your-local-content-strategy-is-backwards-and-the-formula-that-actually-converts/) — 2025-09-15
  I was reviewing content for a business owner last month when I noticed something that made me pause. She had 47 posts about her services, 23 industry tips, 31 motivational quotes, and exactly 2 posts that showed her as a…
- [How I Finally Made Content Consistency Work (Without Burning Out)](https://whatismaven.com/how-i-finally-made-content-consistency-work-without-burning-out/) — 2025-09-08
  Here’s the honest truth: even for me, content consistency is hard. Especially when it comes to creating weekly news content. There are weeks I’ve sat staring at a blank page on Friday, dreading the fact that I had to write,…
- [The 5-Minute Test That Reveals If Your Content Is Worth Engaging With](https://whatismaven.com/the-5-minute-test-that-reveals-if-your-content-is-worth-engaging-with/) — 2025-08-25
  I was doing an account audit last week with a potential client when she said something that stopped me in my tracks: “I feel like I’m a ghost creating content. No one is engaging.” She’d been posting consistently for months.…
- [Why Local Content Marketing Gets You Business (And How to Start)](https://whatismaven.com/why-local-content-marketing-gets-you-business-and-how-to-start/) — 2025-08-18
  One of our clients had two big hang-ups when we first started working together: We told him, “Just show up in your community. We’ll handle the rest.” So we started filming local business highlights, hidden gems, and community events. We…
- [The One Rule That Makes Your Content Actually Stick](https://whatismaven.com/the-one-rule-that-makes-your-content-actually-stick/) — 2025-08-11
  Whenever I create content (whether for our business or for our clients), I have one rule: Every post has to be something that makes someone say, “I’m glad I saw this.” Not “Cool, but I’ll forget about it in 3…
- [Why Missing a Week of Posting Won’t Kill You (But Giving Up Will)](https://whatismaven.com/why-missing-a-week-of-posting-wont-kill-you-but-giving-up-will/) — 2025-07-28
  I need to tell you about the time I completely sabotaged my own success because I was too scared of it. In 2020, I started posting on TikTok like everyone else. Overnight, I got thousands of followers and millions of…
- [The Hidden Way You’re Overwhelming Your Clients (And How to Fix It)](https://whatismaven.com/the-hidden-way-youre-overwhelming-your-clients-and-how-to-fix-it/) — 2025-07-21
  Something happened a while ago that completely changed how I think about working with clients. A friend reached out wanting to grab coffee and discuss a potential collaboration. Sweet, right? But then came the follow-up: “When works for you? And…
- [Stop Begging for Engagement: The Brand Closer That Actually Works](https://whatismaven.com/stop-begging-for-engagement-the-brand-closer-that-actually-works/) — 2025-07-07
  I was reviewing a client’s social media last month when I heard it for probably the hundredth time that week: “Like and comment for more!” I physically cringed. Not because the content was bad (it was actually really good), but…
- [How I Cured Small Business Loneliness by Falling in Love with My Own Town](https://whatismaven.com/how-i-cured-small-business-loneliness-by-falling-in-love-with-my-own-town/) — 2025-06-30
  I was sitting in my home office last spring, staring out the window at neighbors I’d never talked to, when it hit me: I knew more about coffee shops in Denver than I did about the café three blocks from…
- [Brand Closers: Ditch the CTAs and Build Brand Loyalty](https://whatismaven.com/brand-closers/) — 2025-06-25
  The secret way to burn your identity into your audience’s mind
- [What Makes Content Actually Useful? (Hint: It’s Not What You Think)](https://whatismaven.com/what-makes-content-actually-useful-hint-its-not-what-you-think/) — 2025-06-23
  I was scrolling through my old personal social media content the other day. It’s a completely random mix of art history facts, travel tips, and tutorials about starting a sticker shop on Etsy. When something clicked for me. On the…