# MAVEN

Local Video Marketing, Made Simple

Source: https://whatismaven.com/

## Latest posts

- [Worry has improved my life](https://whatismaven.com/useful-worry-2/) — 2026-05-18
  We&#8217;ve found a way to use worry to improve our lives. Worry, problem solving, attacking constraints, whatever you call it, it&#8217;s what we do before going all in on an idea. By taking this approach, we&#8217;ve found it&#8217;s given us&hellip;
- [500K Followers. $323 a Month.](https://whatismaven.com/500k-followers-323-a-month/) — 2026-04-29
  Half a million followers. $323 a month. That&#8217;s the average. In this episode, we down why fame is one of the worst goals you can chase — and why the people getting rich aren&#8217;t the ones you see on your&hellip;
- [You failed because you chased “what” instead of “when”](https://whatismaven.com/what-vs-when/) — 2026-04-20
   Change doesn&#8217;t fail because you&#8217;re too early. It almost always fails because you&#8217;re too late. In this episode, we explain why chasing views, followers, and “fame” won’t pay the bills without a real business behind it, and how to flip&hellip;
- [Forget “work smarter not harder” Do this](https://whatismaven.com/work-smarter-not-harder/) — 2026-04-13
  &#8220;Work smarter, not harder&#8221; is comforting advice—until you realize it&#8217;s also a complete lie. Your competitors are doing both: using AI to sprint through research, production, and decision-making while everyone else scrolls. This week, we break down why tools like&hellip;
- [Small problems ruin your happiness](https://whatismaven.com/useful-small-problems/) — 2026-04-06
  Most people are stuck solving the wrong problems. They obsess over pixel-perfect website tweaks, compare follower counts, and replay awkward conversations in their head while the questions that actually move the needle go unanswered. What are you building? Who is&hellip;
- [Certainty or success, you can only have one](https://whatismaven.com/useful-certainty/) — 2026-03-30
  You crave certainty, yet that need is precisely what&#8217;s holding you back. This week, we talk about why building trust with a personal brand, going hyperlocal, and creating real-life experiences people want to talk about are the only left ways&hellip;
- [10 years of strangers taking our photo… now this](https://whatismaven.com/strangers/) — 2026-03-19
  Over the past 10 years, something bizarre kept happening to us. It had happened 6 times in different cities and countries, but the 7th time, it wasn't a stranger at all.
- [Were we wrong about mindset? (PLUS, our engagement story!)](https://whatismaven.com/useful-pronoia/) — 2026-03-03
  We’re engaged! But before we share that story, we talk about pronoia (the opposite of paranoia), choosing to believe the universe is working in your favor. And how that simple shift changes what you notice, how you feel, and how&hellip;
- [AI will replace you (unless you do this)](https://whatismaven.com/useful-shortcut/) — 2026-02-23
  If you think being adept at shortcuts will make you indispensable in an AI world, think again. Mastery takes time, practice, and, like Steph Curry who shoots 500 shots every single day, lots of reps. The best results come from&hellip;
- [Do you see me?](https://whatismaven.com/do-you-see-me/) — 2026-02-16
  Not everybody wants to be looked at, but everybody wants to be seen—and that fear shows up fast online, especially when friends and family might judge us. In this episode we also discover that we fall into a new category:&hellip;
- [It’s time to make time your superpower](https://whatismaven.com/useful-time-superpower/) — 2026-02-09
  Trust the process. Time is the essential ingredient of success. Use it to your advantage. In this episode, we start with Kevin Kelly and Robert Greene, discuss the value of enduring the slow process of mastery, and emphasize why having&hellip;
- [Don’t listen to this if you wanna be like everyone else](https://whatismaven.com/useful-same/) — 2026-02-02
  You get no competitive edge from consuming the same things as everyone else. Join us as we dive into the importance of storytelling, why unique hobbies matter, the nuances of live streaming, and unconventional sales strategies. Small shifts that lead&hellip;
- [We’re done teaching what we know](https://whatismaven.com/useful-teaching/) — 2026-01-26
  We&#8217;ve been doing it all wrong. And we had no idea. 00:00 Introduction and New Rule00:29 Personal Reflections on Teaching03:13 The Shift to Storytelling06:04 Navigating Negativity and Positivity11:56 Exploring Storytelling Techniques16:09 Balancing Creativity and Analysis19:55 The Intersection of Art and&hellip;
- [You’re not forgetful, just stupid](https://whatismaven.com/useful-thresholds/) — 2026-01-19
  Have you ever walked into a room and immediately forgotten why you went there? It’s not just you—scientists have found that crossing through doorways can actually make you forget what you were thinking. This phenomenon is called the “doorway effect,”&hellip;
- [Can there be happiness without ambition?](https://whatismaven.com/useful-ambition/) — 2026-01-12
  Are you struggling to find happiness? You may be stuck with shallow happiness, when you need to focus on deep happiness. Jeff Sarris and Amara Andrew explore the difference between shallow happiness and deep happiness. They discuss how being present-focused&hellip;
- [Have we ever actually been happy?](https://whatismaven.com/useful-happy/) — 2026-01-05
  In this episode of Useful Not Famous, Amara and Jeff explore the concept of desire and how it ties to unhappiness. They discuss whether happiness truly exists or is just a state of contentment and joy. They delve into how&hellip;
- [You’ll never be world class unless you do this](https://whatismaven.com/useful-world-class/) — 2025-12-29
  In this episode of Useful Not Famous, Amara Andrew and Jeff Sarris delve into the concept of becoming the best in the world at what you do, drawing inspiration from The Almanack of Naval Ravikant. They discuss the importance of&hellip;
- [You’re a museum of everything you’ve ever loved](https://whatismaven.com/useful-museum/) — 2025-11-24
  &#8216;I am a museum of everything I&#8217;ve ever loved.&#8217; We dive into what it means to us and how we all collect memories and experiences that shape who we are. We chat about the idea of always adding to our&hellip;
- [This recording does not exist. And we’ll prove it.](https://whatismaven.com/useful-what-really-exists/) — 2025-11-17
  What really exists is not things made, but in the making. Once made, they&#8217;re dead. —James Gleick So, if you&#8217;re watching the show, we are remote. We&#8217;re in LA, we were just filming with one of our clients and we&hellip;
- [Why Curiosity-Driven Local Content Outperforms Strategic Content](https://whatismaven.com/why-curiosity-driven-local-content-outperforms-strategic-content/) — 2025-11-10
  When&#8217;s the last time you made something without needing it to accomplish anything? You weren&#8217;t focused on a specific goal, metric, or result. I&#8217;m guessing it&#8217;s been a while (because it definitely has been for me). We get so fixated&hellip;