2023 will be the year of videos! And this perfectly ties in with part 1 of my 2023 social media trend predictions.
Video will still dominate!
Just like I mentioned in my previous part, brands are going to want scrappy, authentic, and unpolished videos.
TikTok changed the social media game!
Social graph —> Interest graph
Social media changed from “social graph,” meaning connecting people that know each other, to “interest graph,” meaning that you now get to see content you actually want to see.
This way, it doesn’t matter if you have two or 2 million followers.
Further, TikTok even shies away from calling their platform a “social media platform,” and instead calls it an entertainment platform.
We’ve seen basically every other social media platform shift their focus to short-form, video-based content, including YouTube, Instagram, Facebook, Twitter, etc.
If you’re looking to get into the video market, now’s as good a time as ever.
If you have any questions, reach out to me and I can help ya out! 🙂
Leave a Reply