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Useful Not Famous

We’ve built our careers on being useful to some of your favorite creators, while staying widely unknown to the public.

Useful Not Famous is the podcast for people who care more about revenue than ego.

New episode every Monday.

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Recent Episodes

  • Worry has improved my life

    We’ve found a way to use worry to improve our lives. Worry, problem solving, attacking constraints, whatever you call it, it’s what we do before going all in on an idea.…


  • 500K Followers. $323 a Month.

    Half a million followers. $323 a month. That’s the average. In this episode, we break down why fame is one of the worst goals you can chase — and why the…


  • You failed because you chased "what" instead of "when"

    Change doesn’t fail because you’re too early. It almost always fails because you’re too late. In this episode, we explain why chasing views, followers, and “fame” won’t pay the bills without…


  • Forget "work smarter not harder" Do this

    “Work smarter, not harder” is comforting advice—until you realize it’s also a complete lie. Your competitors are doing both: using AI to sprint through research, production, and decision-making while everyone else…


  • Small problems ruin your happiness

    Most people are stuck solving the wrong problems. They obsess over pixel-perfect website tweaks, compare follower counts, and replay awkward conversations in their head while the questions that actually move the…


  • Certainty or success, you can only have one

    You crave certainty, yet that need is precisely what’s holding you back. This week, we talk about why building trust with a personal brand, going hyperlocal, and creating real-life experiences people…


  • Were we wrong about mindset? (PLUS, the proposal story!)

    We’re engaged! But before we share that story, we talk about pronoia (the opposite of paranoia), choosing to believe the universe is working in your favor. And how that simple shift…


  • AI will replace you (unless you do this)

    If you think being adept at shortcuts will make you indispensable in an AI world, think again. Mastery takes time, practice, and, like Steph Curry who shoots 500 shots every single…


  • Do you see me?

    Do you see me?

    Not everybody wants to be looked at, but everybody wants to be seen—and that fear shows up fast online, especially when friends and family might judge us. In this episode we…


  • It's time to make time your superpower

    Trust the process. Time is the essential ingredient of success. Use it to your advantage. In this episode, we start with Kevin Kelly and Robert Greene, discuss the value of enduring…