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Over the past 10 years, something bizarre kept happening to us. It had happened 6 times in different cities and countries, but the 7th time, it wasn’t a stranger at all.
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When’s the last time you made something without needing it to accomplish anything? You weren’t focused on a specific goal, metric, or result. I’m guessing it’s been a while (because it definitely has been for me). We get so fixated on outcomes that we miss what’s actually happening around us. You’re so focused on getting…
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Jerry Jones started in oil and gas. He wasn’t planning to own the Dallas Cowboys. He was just doing the work in front of him: making deals, taking risks, learning how business worked. Those years in oil taught him everything he needed to eventually buy an NFL team and turn it into a $9 billion…
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If your social media isn’t working, you’re probably not doing it wrong. You’re just not doing enough of it. I know that’s probably not what you want to hear because you already feel like you’re doing or have done so much already. But in the current social media landscape, volume matters more than perfection. You…
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Leonardo da Vinci is famous for his paintings. The Mona Lisa. The Last Supper. Masterpieces that defined the Renaissance. But painting was just one of his interests. He studied anatomy by dissecting corpses. He designed flying machines. He observed water flow. He investigated botany, geology, and mathematics. He was interested in everything. And that’s exactly…
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In 1878, photographer Eadweard Muybridge was hired to answer a simple question: Do all four of a horse’s hooves leave the ground when it gallops? That was it. That was the objective. Find the answer. Get paid. Move on. So he set up 12 cameras along a racetrack, rigged them with trip wires, and captured…
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A friend of mine has an AI problem. She’s a lifelong resident in her town (born and raised) and whenever I ask “oh, what’s that?” as we’re driving around, she knows exactly what it is and whether it’s a “must-go” or a “skip-it.” She knows all the insider news, all the locals-only hotspots, EVERYTHING about…
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Imagine you’re looking for a realtor. You post on a local Facebook group asking for recommendations and two agents reach out. The first one sends you this: “Hi! I’m Sarah, a local realtor with 15 years of experience serving the community. I’d love to help you find your dream home. Here are my credentials and…
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“There are already tons of other business owners in my area already posting content. What’s the point?” I get this question constantly, and I get why it feels overwhelming. Open Instagram and you’ll see endless feeds of professional headshots, property photos, and market updates. Everyone looks the same. Everyone sounds the same. But here’s what…
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I was reviewing content for a business owner last month when I noticed something that made me pause. She had 47 posts about her services, 23 industry tips, 31 motivational quotes, and exactly 2 posts that showed her as a real person living in her community. Her engagement? Terrible. Her inquiries? Even worse. Here’s what…
