The Ultimate Local Real Estate Video Marketing Strategy

When buyers choose a home, they’re not just investing in property. They’re buying into a lifestyle, a community, and all the hidden gems that make a neighborhood special.

That’s where Out-and-About’s come in. These are your 30-60 second window to showcase what makes your market truly unique.

In addition to the 24/7 Open House Effect, these videos help instill you as the local expert in your market.

My name’s Amara! I’m a social media videographer and at my company MAVEN, we specialize in creating effective social media videos for real estate agents.

I’ve helped our Top Bananas transform their online presence through authentic, personality-driven content.

And I’m here to share why showcasing your expertise through video is more powerful than any listing video could ever be.

Table of Contents

1. What is an Out-and-About?
2. Building Your Local Market Authority
3. Where Should I Go to Film Local Hidden Gem Content?
4. How to Create Engaging Out-and-About’s
5. How to Record Your Own Out and About’s

What is an Out-and-About?

At MAVEN, Out-and-About’s are our signature 30-60 second community spotlight videos!

In these videos, we showcase the hidden gems that make each local market unique. From historic downtown cafes to secret neighborhood parks, our area-focused content transforms our Top Bananas into trusted local experts.

Building Your Local Market Authority

In addition to Talking Head content, Out-and-About’s build your market authority by:

1. Deepening Community Connections
   • Future residents visualize daily life in specific neighborhoods.
   • Buyers develop area familiarity before property tours.
   • Local market value becomes tangibly connected to community features.
   • Area-specific content creates lasting emotional investment.
     
2. Establishing Neighborhood Leadership
   • Each local spotlight strengthens your community expertise.
   • Demonstrate intimate knowledge of area amenities.
   • Foster relationships with neighborhood businesses.
   • Become the definitive local market resource.
     
3. Driving Organic Local Engagement
   • Community businesses amplify your neighborhood content.
   • Area residents share local market insights.
   • Attract future buyers through community expertise.
   • Create evergreen neighborhood resources.
     
4. Building Community Trust
   • Local recommendations carry authentic authority.
   • Share exclusive neighborhood insights.
   • Establish active community presence.
   • Demonstrate real area expertise.
     
5. Creating Multiple Local Touchpoints
   • Each video showcases unique neighborhood value.
   • Content serves as ongoing area resource.
   • Build comprehensive local market library.
   • Develop searchable neighborhood guides.

Where Should I Go to Film Local Hidden Gem Content?

We tell all our Top Banana’s to start by going to places you already love. This way, it’s so much easier to talk about all the great features of this place.

Eventually, as you get more comfortable, you can start branching out to other places you haven’t explored quite yet!

Here’s a list of places to get you started!

Cultural District Highlights

Museums, theaters, and galleries represent your neighborhood’s cultural landscape. These local attractions appeal to clients seeking vibrant community experiences and establish your expertise in area amenities.

Local Dining Scene

Independent restaurants, neighborhood cafes, and community gathering spots demonstrate your market’s lifestyle appeal. These local businesses showcase the daily experiences that make your neighborhoods unique.

Community Green Spaces

Parks, trails, and recreation areas highlight your market’s outdoor lifestyle. These neighborhood amenities demonstrate year-round value for diverse buyer preferences.

Local Business Directory

Independent shops, specialty retailers, and community hubs reveal neighborhood character. These local features resonate with clients seeking authentic community connections.

How to Create Engaging Out-and-About’s

MAVEN’s proven neighborhood content strategy combines local insights with compelling storytelling. Start with attention-grabbing local hooks: “This hidden courtyard has been our neighborhood’s best-kept secret since 1920” or “Would you believe this community hub was originally a shoe factory?”

Share exclusive neighborhood knowledge that goes beyond basic area information someone can Google. Reveal the local coffee shop’s secret menu, optimal times for community events, or the history behind neighborhood landmarks. These market insights transform standard location tours into valuable area resources.

Maximizing Your Local Impact

Strategic distribution amplifies your neighborhood content reach. Optimize videos with location tags, area-specific descriptions, and local keywords.

Building relationships with community businesses creates natural partnership opportunities – when you highlight local spots, they often share your neighborhood expertise with their followers!

Organize content into area-specific collections that showcase your local market knowledge. Create neighborhood highlight reels, community guides, and searchable area resources.

Beyond Digital: Leveraging Local Content

Out-and-About’s strengthen your entire real estate marketing strategy! During listing presentations, demonstrate how you’ll promote not just the property, but the entire neighborhood. Our Top Bananas use these local market videos in email campaigns, showcasing community expertise to their sphere.

These neighborhood guides enhance buyer packages, especially for relocation clients. Curated area content helps future residents experience communities before visiting.

Many of our Top Bananas leverage their local expertise into community partnerships and speaking opportunities, establishing themselves as neighborhood authorities.

How to Record Your Own Out-and-About’s

1. Content Research
   • Before you start filming, develop a compelling narrative for each location. Research unique facts that aren’t easily found on Google. For example, instead of just mentioning a café’s opening hours, discover who founded it and why they chose that specific neighborhood. These stories create authentic connections with your audience.
2. Time-of-Day
   • Schedule your filming days strategically around optimal times for each location. For restaurants, consider the golden hour just before dinner service, so it isn’t too crowded. For parks and outdoor spaces, early morning or early evening light often provides the best visibility while avoiding crowds.
3. Filming
   • Get plenty of B-roll. For every minute of footage, have 3 minutes of unique B-roll. You’ll thank yourself later.
4. Posting
   • Reach out to the local businesses (either in-person or online) to ensure they’ll accept your collaboration and can help promote your video.
   • Drafted SEO-optimized descriptions focusing on neighborhood keywords as well as compiling local hashtags and business tags.
   • Also, on YouTube, create neighborhood-specific playlists or collections that potential buyers can easily navigate.

Remember, successful Out-and-About’s aren’t just about capturing beautiful footage – they’re about telling the story of your community in a way that helps future residents envision their life there. Each video should contribute to your reputation as the definitive source of local market knowledge.

Need help creating your own? Apply to become a Top Banana 👇