Author: Amara Andrew
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I was doing an account audit last week with a potential client when she said something that stopped me in my tracks: “I feel like I’m a ghost creating content. No one is engaging.” She’d been posting consistently for months. Professional photos, market updates, helpful tips. All the “right” stuff. But crickets. No meaningful engagement,…
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One of our clients had two big hang-ups when we first started working together: We told him, “Just show up in your community. We’ll handle the rest.” So we started filming local business highlights, hidden gems, and community events. We edited and posted everything so he didn’t have to lift a finger. At first, he…
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Whenever I create content (whether for our business or for our clients), I have one rule: Every post has to be something that makes someone say, “I’m glad I saw this.” Not “Cool, but I’ll forget about it in 3 seconds.” Not “That was kind of funny, I guess.” I want it to stick. And…
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I need to tell you about the time I completely sabotaged my own success because I was too scared of it. In 2020, I started posting on TikTok like everyone else. Overnight, I got thousands of followers and millions of views. I should have been celebrating. Instead, I completely freaked out and stopped posting for…
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Something happened a while ago that completely changed how I think about working with clients. A friend reached out wanting to grab coffee and discuss a potential collaboration. Sweet, right? But then came the follow-up: “When works for you? And where should we meet? I know you travel a lot, so whatever’s easiest for you!”…
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I was reviewing a client’s social media last month when I heard it for probably the hundredth time that week: “Like and comment for more!” I physically cringed. Not because the content was bad (it was actually really good), but that ending completely killed the momentum. It reminded me of watching a great movie that…
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I was sitting in my home office last spring, staring out the window at neighbors I’d never talked to, when it hit me: I knew more about coffee shops in Denver than I did about the café three blocks from my house. Being a small business owner can be incredibly isolating, and here’s what made…
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I was scrolling through my old personal social media content the other day. It’s a completely random mix of art history facts, travel tips, and tutorials about starting a sticker shop on Etsy. When something clicked for me. On the surface, these posts had absolutely nothing in common. Art history, small business advice, travel hacks?…
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Believe it or not, the western suburbs offer some of the best 4th of July fireworks in the Chicagoland area! From Westmont’s self-proclaimed “largest fireworks displays in the Chicagoland area” to Oak Brook’s drone show, there’s something for everyone! These top locations provide exceptional alternatives to crowded downtown Chicago events while delivering memorable Independence Day…
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Picture this: I’m sitting across from my business partner, staring at a text message from one of our Top Bananas (a.k.a. clients) that completely changed how we think about content. For months, we’d been creating a balanced mix of content for Realtors: those important “Talking Head” educational videos explaining mortgage terms and how to buy…
