Author: Jeff Sarris
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Stop saying “like and subscribe”—Brand Closers are how you build something people actually care about. This simple identity + value formula makes you memorable and shareable. Why Brand Closers Beat CTAs The topic this week is Brand Closers. So what is a Brand Closer? I mentioned CTAs at the top of the episode. A CTA…
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The best kept secret in local content are called Scoops. Today we’re talking about what Scoops are, how to make them, and why you should start making them today to prepare for the future. If you’re reading this, that actually tells me a few different things. Maybe you want to be the next Walter Cronkite.…
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The secret way to burn your identity into your audience’s mind
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Wondering why you’re not there yet? In 2021, Sara Blakely became the youngest self-made female billionaire. But here’s why her story could have very easily never happened. We have all had that imposter syndrome of “well, what if I did this or what if I did that?” Or “oh, well, somebody else is already doing…
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The biggest breakthrough in your business will come from understanding just one word: fluency. Why Fluency? So what the hell does fluency even mean? Do you mean fluency in French? Fluency in cooking? What is it? So first—why fluency? Why are we talking about fluency? When we think about fluency, we think about language and…
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Is this what’s keeping you from work-life balance? Let’s find out. Why Balance Is Different Than You Think Balance of any kind is an action, not a state. What do I mean by that? Balance is a constant shift of weight. It’s an action—constantly shifting our weight from one side to the other to attain…
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Almost everyone’s making this mistake with brand messaging. They’re either trying to be everything or end up showing up as nothing at all. Today we’re talking about boxes—why we hate them, why we need to fit in them to some degree, and how to do it without losing yourself. Why We Need to Fit in…
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The real reason your clients don’t stick around has to do with decisions and decisiveness. Why Decisions Matter This is something that the more people you get to meet who are high performers, you realize what everyone is in the business of is decisions. And being decisive is the differentiator between the successful and the…
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There is one shortcut to success. Do more. “But work-life balance?! Burnout!!” Balance is an optical illusion created by constantly shifting our weight. That’s balance.That’s how you win.
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Are you a loser? Learning is your excuse to avoid real work.It feels good.It feels like you’re getting somewhere. But knowledge is caught, not taught. Stop learning and DO something. ANYTHING. Luck doesn’t exist. But I know you insist that it does, so I’ll concede that “luck” comes from taking action. Full stop. Luck is…
