AI is making us dumb… according to science?!

A recent study showed that people who relied on ChatGPT had weakened brain connectivity and reduced memory retention.

But there’s hope. If you use AI the right way.

Transcript

Research on Cognitive Impact of Artificial Intelligence

00:00:00 Jeff Sarris

AI is making you dumb,

According to science.

00:00:05 Amara Andrew

Oh, no. What's science?

Welcome back to the Useful Not Famous Family. I'm Amara.

00:00:11 Jeff Sarris

I'm Jeff.

00:00:11 Amara Andrew

And this is the show where we teach you how being useful builds your brand and a better business.

So,

This show is split into three different parts. The first part is the what,

The second— nope, the first part is the how.

Nope.

00:00:25 Jeff Sarris

Why?

00:00:25 Amara Andrew

The first part—

00:00:27 Jeff Sarris

So, we're we're we're a few weeks off. So, we do a 15-minute show, three five-minute segments. I put five minutes on the clock to begin, so you see there's a little clock.

If you're watching, if you're listening, it doesn't matter. But five minutes on why, five minutes on what, and five minutes on how. So, we will we'll end this episode with the how and how do you use AI to not be a dummy.

00:00:38 Amara Andrew

I give up already.

I can use AI though, at least.

00:00:51 Jeff Sarris

But,

So, AI is making you dumb.

00:00:54 Amara Andrew

Yeah, so tell me about this study.

00:00:55 Jeff Sarris

And this is

Yeah, this is actual, like, scientific study world. This isn't just, —

00:01:03 Amara Andrew

Wait, scientific study world?

00:01:04 Jeff Sarris

Yeah, the scientific study world. It's right across the street from Disney World.

00:01:09 Amara Andrew

Oh my god. That sounds so much more fun!

00:01:12 Jeff Sarris

You love Disney.

00:01:14 Amara Andrew

Yeah, but scientific study world, you know I love a good study.

MIT Study on ChatGPT and Cognitive Decline

00:01:18 Jeff Sarris

Okay, so from the world of science, they actually there's a couple studies. One of them is called Your Brain on ChatGPT, and it's from MIT.

00:01:29 Amara Andrew

MIT?

T-E-Y-M-O-U-S-E?

00:01:34 Jeff Sarris

And it found that people who relied on ChatGPT showed the weakest brain connectivity,

Lowest memory retention,

And the effects continued for weeks after they discontinued use of AI.

00:01:52 Amara Andrew

I wonder why that is.

00:01:54 Jeff Sarris

So, it

00:01:55 Amara Andrew

Is it because you're— I have a couple questions, I guess. Is it because you're atrophying— I know you weren't part of the study, but I'm just I'm positing some questions.

00:02:03 Jeff Sarris

Maybe I was.

00:02:05 Amara Andrew

Oh, no. Is it because you're atrophying part of your brain that has like cognitive thinking and reasoning, or is it because it even is like that pleasure center where you get that dopamine hit? Like, I wonder—

I don't know. I know basically nothing about the brain. I have one and that's basically as far as I go.

Well, sometimes I have one.

00:02:28 Jeff Sarris

Like, you have something like Alzheimer's where it's—

00:02:32 Amara Andrew

What?

Sorry. What were we talking about?

00:02:36 Jeff Sarris

Where the cognitive decline of someone who gets Alzheimer's is directly correlated with their regular brain activity. Like people who do

Crossword puzzles and puzzles and write and read and all the things that actually stimulate parts of the brain, not necessarily watching TV, like doing things that actually require you to be

Putting together new connections in your brain, has been shown, not to this study, through other studies, to reduce the incidence of Alzheimer's.

00:03:13 Amara Andrew

That's very interesting. That's why my grandma's always doing the crossword.

I mean, like actually, though, she really is, cuz she's trying to fight that off cuz it runs rampant through my family. Which is why I can't remember anything.

00:03:24 Jeff Sarris

Huh.

But yeah, so I mean, that sort of connects then is when people are regularly offloading their thinking,

Not using AI—so we'll talk about how we recommend using AI in 10 minutes—

But how people will offload and be tell me basically tell me what I think about this.

Overreliance on ChatGPT Scripting in Video Production

00:03:48 Amara Andrew

So, that's what started this episode, this idea, as I was reflecting as I was writing, —spoiler alert—a newsletter coming out in a little bit.

00:03:56 Jeff Sarris

Oh, no. And if you're not on the newsletter, it's Useful Not Famous. It is usefulnotfamous.com, you can put your email, and every Monday, sometimes Tuesdays,

00:04:03 Amara Andrew

Sometimes.

00:04:04 Jeff Sarris

You get an email from sweetie pie over here.

00:04:07 Amara Andrew

I'm I'm sweetie pie! Hey!

00:04:09 Jeff Sarris

Bada-bing.

00:04:10 Amara Andrew

So, this came about when I was just reflecting on something, like okay, what do I want to write? Like how do I motivate people and make people feel excited for the coming week? And that's why I have it go out on Mondays, sometimes Tuesdays.

I was thinking back to, this will always stick with me, when we were recording with someone that we work with, worked with,

They

Basically how it works is I'll come up with the entire like content plan of short-form and long-form content, long-form being YouTube videos, and I have the basic premise of the YouTube video where it's like the idea and then follow-up questions for you to answer. Super straightforward. It's basically just like a prompt sort of thing, like you're writing a mini essay almost, but—

00:04:56 Jeff Sarris

To prepare so you know what you'll talk about, not so you read a script.

00:04:59 Amara Andrew

Exactly. Yeah, not writing scripts, purely just for you to get your thoughts in order and be like, "Oh cool, I want to talk about this place." Like it's very straightforward stuff, like you know your community. Let's talk about it.

So, what happened, one particular recording

Was, I don't even remember what the video was about, but I just remember she showed up with like these— high spoiler alert—with like notes, like almost half an inch thick, of notes. And I was like, "Wow, like someone came to party." And I looked and it was all ChatGPT.

And I was like, "Is that ChatGPT written?" And then she's like, "Yeah, I ran out of time." And I was like, "But you took the time—" Well, I digress. I'm not going to shame anybody, but

This was someone who was born, raised, lived in the same exact community her entire life, knew the area inside and out, like just driving around she'd be like, "Oh, there's that. Oh, there's that. Oh, there's that."

But when it came to actually answering it in video form, which maybe it could just be like a performance thing,

00:06:01 Jeff Sarris

Time!

00:06:04 Amara Andrew

In her head, I think she just stressed herself out. But anyway, she's I was like, "Okay, let's see how this video goes."

00:06:11 Jeff Sarris

Well, and I actually want to rewind for 1 second that this was the one and only time that this happened, because every single time before that was natural from the brain.

00:06:23 Amara Andrew

Yeah, so then it was this was when ChatGPT was really becoming like the thing that you use, and you have all these think groups and masterminds who are like, "Use AI for every thought you have on this planet." And it's like, "How about you use your brain for certain things that only you know?" But I digress.

So, huge stack of notes, so I was like, "Okay, let me just see how this goes." But I could just feel the stress from her as she was trying to read through, and then she would read one sentence at a time, and then recite it to camera, and then go back and read the next one.

00:06:56 Jeff Sarris

I remember before that, though, you would say, "Oh, so tell me about XYZ."

00:07:01 Amara Andrew

Yes.

00:07:02 Jeff Sarris

And then it would be, "Oh, let me see my notes."

00:07:04 Amara Andrew

Yeah, and then you finally took the notes away cuz I was getting, to be fully honest, I was getting very frustrated because I was like, "No, you know this. What the fuck are you doing? Like, stop reading your fucking notes!

You don't need notes, you lived here for a hundred years." So you finally took the notes, and then you're like, "Okay,

No notes, just like let's just talk. Like you don't need notes, it's a crutch."

00:07:24 Jeff Sarris

Just like we've always done, like cuz we've done we had done it multiple times before.

00:07:28 Amara Andrew

And as soon as you did that, there was a little

A little moment of like, "What do I say?" But then as soon as you did that, it was like the safety security blanket was gone, and then she could just say whatever she wanted to because she was released from the shackles of the perfect ChatGPT answer.

So anyway, that will always stick with me as the perfect use case of not having AI tell you everything.

00:07:55 Jeff Sarris

Well, and like you said, everyone is selling AI right now, so selling to use it, and like something I just posted today,

Risks of Generic Real Estate Marketing Prompts

00:08:07 Jeff Sarris

The perfect way to have a life that you do not want to have is to take advice from someone

Who's leading a life you do not want to have, and, sadly, most of the people who are selling things, especially online,

They may have found

One thing that worked for them once, and now they're the expert in X,

Where that isn't something they actually have experience in. They're like, "Oh, I made this video. I had a lot of views.

I'm going to teach you how to make videos."

00:08:39 Amara Andrew

And we work with a lot of realtors and this happens all the time in this space.

00:08:43 Jeff Sarris

Well, because there's the thought of easy money. Any promise of easy money will be something that we'll all be gravitating towards because it makes— we work hard. We all work so hard, and we're so busy, and it feels like we're getting pennies for everything we do.

So, it's completely natural to be like, "This is easy money. I can sell people on this." But also

Stop buying things! Like, buy things—

00:09:10 Amara Andrew

That'll be a whole other episode.

00:09:12 Jeff Sarris

—like education from people who are leading a life you want to lead, not

People who are in the same or worse boat than you are. Not that you're in a bad boat, but just if they're in a in a spot

And this is their way to get out of that spot, they're not going to be able to help you.

00:09:32 Amara Andrew

Yes.

00:09:33 Jeff Sarris

Yes.

00:09:34 Amara Andrew

I thought you were going to say something else. But anyway, just to round it out, another thing, too, to think about with using AI for responses—so specifically we're talking about local content. I should have said that at the top.

With local content, if you ask AI, specifically I'm going to pick on ChatGPT,

They're going to give you the same answers that they're giving 55 other realtors in your market. Guess what? You're going to look like a fucking moron because you're all like you all have the same answers.

And the problem is when you don't stick out,

You blend in. You look like every other realtor in the area, and what you need to do instead—well, we'll talk about that in the next section. But that is just something to keep in mind, and especially if you're doing faceless content even, too,

00:10:14 Jeff Sarris

Well, that's for the last part.

00:10:20 Amara Andrew

Then you really just blend in with everybody. You don't even have your face in there where you look unique. So anyway, that just another thing to think about if you're using ChatGPT, just dig into your soul, what you have left, and then just pick out your places.

Anyway, okay.

00:10:35 Jeff Sarris

Put in the next 5 minutes on the clock.

AI Avatars and Virtual Real Estate Home Tours

00:10:36 Amara Andrew

So now on to the what. I feel very passionately about this. It drives me fucking nuts.

00:10:39 Jeff Sarris

Yeah, I know. Well, the one thing—

Like faceless comes up because yesterday or the day before, we saw someone who is showing how

They made faceless—not faceless, faced

Real estate content where they were touring

Like actual homes that were for sale.

00:10:58 Amara Andrew

Oh, I thought you were going to say what happened this week.

00:11:00 Jeff Sarris

I'm not sure yet. I don't know what happened. I don't know where— I just wanted to say cuz you said the faceless.

It's to the point now where people have workflows for creating actual home tours where all they do is they have an AI avatar

And the still photos from Zillow or the MLS.

And it can look like someone is touring the home.

So suddenly, if you can just generate these for every single listing in your entire market or the entire country, if you wanted to,

Faceless content, how helpful is that now? Because I want to watch a person, this person is showing me around when I don't even realize, wait, is it just sort of basically shifting the angle on a photo? Well, that's all it is, but that's basically what a home tour is.

00:11:44 Amara Andrew

Or even if you're terrified to be on camera, which you really need to get past that, I'm like I need to be the like hard love person. But if you are absolutely terrified to be on camera, then use this to your benefit and just be like, "Oh, well Billy Bob is on my team and he just does all the video content, and then I'm the head of the team." Like,

00:12:00 Jeff Sarris

Oh yeah, you can do anything.

00:12:01 Amara Andrew

If you want to fake it, you totally can. Just have somebody's fucking face on that video. So anyway, that brings me to this weekend

When we went out in our town.

00:12:11 Jeff Sarris

Oh, that's what— I was like, "Why are you laughing? I don't know what happened." So, this is the what, so we have four 3 and a half minutes left.

00:12:19 Amara Andrew

Oh yeah, we've been very busy lately, but it's all good stuff.

Building Local Brand Recognition Through Useful Content

00:12:23 Amara Andrew

This weekend when we were going out to film our local content,

Bitch.

00:12:29 Jeff Sarris

Like part of what we're doing with local content is to inform the product that

We're working on that you've been working on.

00:12:34 Amara Andrew

Which I want to get to in a minute.

00:12:35 Jeff Sarris

I just want to I want to lead with that so there's there's something in it for you, too,

00:12:40 Amara Andrew

Yes.

00:12:40 Jeff Sarris

Dear listener.

00:12:43 Amara Andrew

Like, dear dearly departed.

So, we were out filming my local content for our town.

I've absolutely loved it. It's been so much fun, and I actually haven't really talked to anybody in the public yet, because we're very private and we don't really talk to many people, to be fully honest.

00:13:02 Jeff Sarris

We have exactly zero friends in town.

00:13:04 Amara Andrew

Yay!

00:13:04 Jeff Sarris

I mean, that sounds sad. I mean, like we just we keep to ourselves. We

00:13:07 Amara Andrew

No, but really.

Well, and we're always working, so.

00:13:09 Jeff Sarris

All of our friends are elsewhere, and we travel to them.

00:13:12 Amara Andrew

Hi, Dori! So

We were out, and it was a Friday night, which I never record on the weekends like that. I purposely avoid it because I don't want to be in all the mishmash of everybody else who's off work.

So, we went out Friday night and I was like, "Okay, fine. We'll just turn it into a date night. We'll hit a couple spots and then just do video content for it."

So, we go to this one restaurant that I've wanted to go to because I love their gluten-free sandwich. It's so fucking good.

And we go there, we're sitting outside, and then all of a sudden I get up to go to the bathroom, and then this lady stops me and she's like,

"Oh! You're [name of the platform]."

And I was like, "Yeah! Hi!" And I was like, "Oh, fuck, I'm not prepared for this. I'm not prepared to be recognized out in public," which it's happened once before, but that was like

Already months ago by now.

So then,

She stops me, we talk for a little bit, and then we had already interacted over DMs and she's like, "Oh, I'm blah, blah, blah." And I was like, "Oh my god, hi!" And then we talk for a little bit, then I was like, "Okay, I'm sorry. I really have to pee." So, I get in the doors and I get 2 feet inside the doors, and another person is like, "Hey, you're blah, blah, blah!" And I was like, "Oh yeah, hi!"

00:14:22 Jeff Sarris

Yeah, and like "blah, blah" being the brand name.

00:14:25 Amara Andrew

Yeah, being the name of the platform. Well, I guess I could say it. I don't really care.

00:14:27 Jeff Sarris

Well, well, we'll just save it for now.

00:14:29 Amara Andrew

It's recommended to everybody. I get DMs all the time and they're like, "Can I follow you?" Fuck off!

00:14:34 Jeff Sarris

But yeah, it's the brand name. Like we build everything around brand, and like this personal brand, and there's brand. This is a brand, so it's not

Amara. It's not your plat— It's not your name as the platform, so this is the beauty is this platform people know by name,

Not even from visuals, because we haven't even

Created a logo yet.

00:14:53 Amara Andrew

No.

00:14:54 Jeff Sarris

Like, literally, they know it from our brand opener, closer, stuff we've talked about in the past.

00:15:00 Amara Andrew

Yeah. So then,

I talk to that next lady for a little bit, and then I'm like, "Okay, sorry, I have to go pee." And, meanwhile, I saw that our food was delivered, so I was like, "I got to go back."

Then I get stopped another time right as I'm about to go to the bathroom!

00:15:13 Jeff Sarris

Even more than that, though, you said there was someone standing there clearly in the wings waiting. That was the person.

00:15:17 Amara Andrew

Oh yeah, like waiting. Yeah, and then it was drawing like a little crowd where people were looking, like "Who is that?" And I was like, "Nobody, look at me." So anyway, I finally got to the bathroom, but I got stopped three different times at one restaurant within like 15 minutes. It was the craziest thing ever, and I was like, "I can't go back outside."

00:15:33 Jeff Sarris

Well, and we were sitting out on the sidewalk, like

Time!

We were sitting outside at the table to eat, and you were talking to the person at the other table on your way in, so I was like, "Oh, that's cool." And the food came and I was like, "I'm just going to wait to eat."

00:15:50 Amara Andrew

I know!

00:15:51 Jeff Sarris

And I kept waiting and like by the time you went in, waiting, waiting. The waitress comes out, she's like, "Oh, is everything okay?" And I was like, "Oh yeah, I'm just waiting on her." And she looked at me with a big smile and said, "I know."

00:16:01 Amara Andrew

"I know."

00:16:03 Jeff Sarris

And I was like,

"That's weird." Like I thought she just knew you went to the bathroom or something, but, apparently,

Everyone knew that you had a little line of people waiting to greet you.

00:16:13 Amara Andrew

Yeah, it was actually

A little overwhelming, cuz I wasn't prepared for that mentally. I don't know, I like to be mentally prepared for things, and I was like,

"Oh, no. What have I done? I'm a local celebrity."

00:16:26 Jeff Sarris

Well, no, on a very small scale. But then it was funny because then when you came back to the table, the waitress is really nice, but I'm just looking at how she's looking at you.

00:16:35 Amara Andrew

She looked into my soul differently. Like, before, she didn't really even look at me, but then she was like,

"You're welcome." And I was like, "Is she going to kiss me?"

But

00:16:45 Jeff Sarris

But that's what's interesting. So,

Now, what is the name of this show?

00:16:51 Amara Andrew

Google Benooples.

00:16:53 Jeff Sarris

Yeah, Useful Not Famous. So the whole the whole reason anyone knows who you are in town is because the platform

Has been found to be very useful.

00:17:04 Amara Andrew

Yes, cuz I try to be as useful as possible.

00:17:06 Jeff Sarris

Exactly. It's not— there's never been a single thing of "This is me. This is who I am.

You need to know who I—" Like, this is purely

00:17:14 Amara Andrew

None of them even knew what my first name was.

00:17:15 Jeff Sarris

Exactly. Even though—

00:17:17 Amara Andrew

Even though I say it at the end of every video, which is fine. Like, that's perfect.

00:17:20 Jeff Sarris

But

00:17:21 Amara Andrew

But people did know, "Wait,

00:17:23 Jeff Sarris

I mean, wait, I said that in a weird sentence.

People did say things like, "Wait, are you a realtor?"

00:17:30 Amara Andrew

-huh.

00:17:30 Jeff Sarris

Where it's like, no. However, you know that there's a connection to real estate because of blah, blah, blah, and all these things we have in place.

00:17:37 Amara Andrew

Yeah.

00:17:39 Jeff Sarris

But it's all to say it's very interesting, and this platform, we've talked about it a little bit, but it's very new. It's not that old at all. But all this can happen really rapidly when you actually put the effort into doing it.

So that leads us to what we're—but you're working on specifically right now.

00:17:56 Amara Andrew

Yeah, right now, but then obviously I'm going to pull you in for the last bit of it.

00:18:00 Jeff Sarris

-. And we've been working on it for a while, but right now it's at this point a different inflection point.

Hiveway Framework for Local Business Video Prompts

00:18:05 Amara Andrew

Yeah, we've talked about it a lot. You can find it at myhiveway.com, H-I-V-E-W-A-Y. Those are the free prompts that we have right now.

So, basically, every Monday, I believe, a free like a new prompt is out there, so you can just have a new video for your content.

00:18:19 Jeff Sarris

A new prompt.

00:18:20 Amara Andrew

So, a prompt, basically, they're split between like talking head, out and about. Now, I'm focusing much more on the out and abouts just because I find those the most fun, but it's a

Guided prompt, so broken down step-by-step, no steps skipped, so it's completely like you can go out in the field, look at this, and know exactly what you want to record. So, the prompt is

00:18:41 Jeff Sarris

But this is to record content—

00:18:43 Amara Andrew

Video content for local businesses, specifically realtors, because we work with so many.

00:18:48 Jeff Sarris

But anyone who wants to be hyper-local and build a platform.

00:18:52 Amara Andrew

So, that's what I'm testing out here with the platform that we've built, and it's been very successful so far.

But basically you have the prompt, like what it is at the top. So, it's like film one out and about at your favorite coffee shop, and then the next sections are going to be guided questions, very specific questions

That make sense, first off, cuz sometimes

You'll try to do things with AI and you'll have hallucinations or really weird questions where it's like, "I don't care about that," or "Nobody cares." So, very specific questions that we use when we're prompting people out in public when we're filming or for myself,

That will make the best video, the most useful and helpful video for people possible. So, it could be questions like, well, first, "Where is this located?" So, if you have like multiple downtowns, which one is it at?

Then, like "What's the go-to order? What's unique about this place? Describe the vibe.

Is it like a hangout spot? Can you eat there?" Like all these different things.

00:19:50 Jeff Sarris

It's about Yeah, it'll be like three things.

00:19:52 Amara Andrew

But, ve- yeah, very specific three things. I've been working on it, so I have a lot of— I know.

00:19:56 Jeff Sarris

You did excite it. But, like, for one individual prompt, it's like—

00:19:58 Amara Andrew

Yeah, only three questions, so it's your hook. So, it's, "Hey, city!" And then, curiosity creating question, like "Are you looking for the best chocolate croissants? Let me show you." And then, you go to your local coffee shop where they have the best chocolate croissants, and then you just describe it super briefly, and then you have your brand closer at the end, which we've talked about in another episode.

00:20:21 Jeff Sarris

Yeah, so you have your hook, you have your 1, 2, 3 of what you're saying,

And the brand closer.

00:20:28 Amara Andrew

Yeah, just super, super simple.

So, that's the free version. Now, the version that we're working on is going to be a whole other bag of hammers, which I'm so excited for. This is going to be even more granularly focused with examples of what you can actually say when you're recording,

Cuz some people they do get stuck when they're like reading the question and you're outside. Like, I get it, because when I'm out recording by myself in public, I'm like, "Oh yeah, this is a little daunting." So, I have the questions and the examples of what you can say so simple and so straightforward

That you can do it if you get that like stress response, like when I get stressed, my brain just completely wipes and then I forget exactly what I'm saying, as you know from my thesis presentation where I was like, "Fuck."

00:21:16 Jeff Sarris

Yeah.

00:21:17 Amara Andrew

So, I have it just very

Straightforward like that with even more specific questions, and a new, which I'm very excited about, B-roll section. So, B-roll is

Like the supplementary— I'm like out of breath talking about this, I'm so excited.

00:21:30 Jeff Sarris

Do you want a sip of water?

00:21:31 Amara Andrew

Oh, no. It's a booger, probably. But B-roll is basically just the supplementary footage that you overlay when you're like talking to camera.

00:21:41 Jeff Sarris

And think A-roll, B-roll. A-roll is you. B-roll is everything else.

00:21:44 Amara Andrew

Yeah, basically. So, very specific B-roll shots that you should get, like exactly everything, cuz we have a formula and a system for how we film stuff. So, it's very replicable, and then how to put them together, also.

So, it's like, okay, this is where you're talking about this, then you put this clip here, so then you can edit it on your own and you're not like, "Okay, well, now what do I do?" So, it's supposed to be just the most simple, straightforward— I was trying to think what would I want if I was making video content like that and I was completely new.

Like, I want it to be like a like a model plane where you get all the parts and it's like, "Okay, attach A to A." Got it. Cool! And you still have fun, and you're still in a safe environment, but you still get to have fun with it.

Like, make it creative and everything.

And there's a shit ton more that's going to go into it, but we're already like 55 minutes for this episode.

00:22:34 Jeff Sarris

Oh yeah.

So, you're working on Hiveway, and you're you set the goal to launch on October 1st.

00:22:42 Amara Andrew

Yes, and I'm also documenting every single day of the process, and so far I've only been doing client work instead of Hiveway, which is not good, cuz we only have 16 days left.

00:22:52 Jeff Sarris

Well, yeah, but

If you want to know when it launches and

00:22:56 Amara Andrew

If you want to watch me struggle, go to my Instagram.

00:22:58 Jeff Sarris

This only stretches the surface with the entire picture of what's part of this push. But, if you want to know,

Go to usefulnotfamous.com and sign up for the email newsletter, and you will know as soon as it is available and you can get the cheapest price it'll ever be, because the first few people are

Almost guinea pigs to a little degree, so

00:23:23 Amara Andrew

And I wanted to talk to you about that if we do a whole year rate, and then people can get a super discount. But, we'll talk about that later.

00:23:29 Jeff Sarris

So, 5 minutes on the clock. Now, what is—

00:23:31 Amara Andrew

I like blacked out. I was like, "What the hell were we even talking about in the beginning?"

00:23:34 Jeff Sarris

What is the what is the how, and we're going to stay under 5 minutes for this, so.

00:23:39 Amara Andrew

What were we talking about?

00:23:39 Jeff Sarris

How do you use AI like a dummy?

00:23:44 Amara Andrew

So,

00:23:45 Jeff Sarris

Not like a dummy, I mean

00:23:46 Amara Andrew

How do you not be a dummy and use AI?

Effective Workflows for Using AI as Research Assistants

00:23:48 Jeff Sarris

I'm frowning.

00:23:51 Amara Andrew

So, I feel like I should say, don't get me wrong, I totally believe in using AI to make your life better,

But you need to use it for the right things. So, things that you actually can offload from your brain, like

I know I've talked bad about it before, but like writing descriptions for your social media. Now, there is a certain flow that it should have and it shouldn't have em dashes and a ton of emojis and things. It should sound more

Personal and conversational, but that's because you're not prompting your AI properly.

00:24:22 Jeff Sarris

Well, yeah. Like, you're not just saying, "Write a description."

00:24:25 Amara Andrew

Exactly. I have a prompt that's literally this long for each person that we work with, because, like, spoiler alert, I want it to sound exactly like them, like how they would talk.

00:24:36 Jeff Sarris

Oh yeah.

00:24:36 Amara Andrew

And you have to do that. You can't just be like, "Write me this for this."

00:24:39 Jeff Sarris

But, like, remember, we've talked about it before, but this is like working with an employee, not like offloading all of the thought. This is like working with an entry-level employee to write this for you, but you want them to write it in the style that you want it written, the thing that will serve you and your platform most, best.

00:25:00 Amara Andrew

So, it should very much be a tool that you use for the things that still matter, but don't exactly need your brainpower as much for that. Now,

Where I would say you should allocate that brainpower is in the strategy of your videos and figuring out where you want to highlight. So, we really focus on making local content, specifically with our clients. So, we have scoops, which is also going to be a thing that's going to be part of Hiveway, which is very exciting, or spoiler, oops!

Wasn't supposed to say that yet. Anyway, lots of spoilers in this episode.

But that is like local news content. So, we do that, and then we have our out and abouts, which are local hidden gem content. So, for the local hidden gem content, though, you want to actually pick out

Local hidden gems, things that you actually like, because if you're talking about businesses that ChatGPT told you that you should care about,

You're not going to care about it, you're not going to know anything about it,

Honestly, you're going to have a really bad video because it's going to feel so inauthentic that people are going to be able to tell tremendously. So somebody that we work with, she does a really good job of being like, "No, I want to go to every single business right before we go, because I want to be very familiar with it," and I really appreciate that about her, cuz like it's even though she's been there before, she wants to make sure, "No, I know what it's like this month, this week, so I know exactly like what it's going to be," which I really like.

Yeah.

I'm like out of breath.

00:26:32 Jeff Sarris

Yeah.

I'm like sweating, I got so excited.

So, you want to use AI as a tool, so the photo camera is a thing, that's a tool to take photos. You can also paint the photo that you wanted as a camera that you wanted from the camera, but it's just more effective to use the camera to take a photo of your home, your friend, your whatever.

00:26:59 Amara Andrew

Yes.

00:27:00 Jeff Sarris

Use AI like it's a camera rather than a paintbrush, like use it as the tool to

Amplify what you want

To capture, what you want to create,

Not to have it tell you what you want

To create or what you need. Like

It is

We had this before, like you can 1/10x

Your output using AI,

That's when AI makes you dumb. Like, you have offloaded all of your brain activity to AI, you've 1/10, 1/10th what you're doing.

Or, what everyone who is going to just speed ahead is doing, they're 10x-ing

What they do. They're not removing themselves from the equation. They're using AI as a force multiplier for what they can achieve, and that is very quickly, like

Months, maybe a year, that's going to separate people dramatically. Like, if you think there's sort of like haves and have-nots now, just wait until this sort of all plays out, because everything is changing.

00:28:11 Amara Andrew

Oh yeah. Like, I've been able to 10x my output tremendously. I've been able to cut my workload like in half, and I can actually now focus on these things that do bring me joy, like Hiveway.

Completely

00:28:26 Jeff Sarris

Time!

00:28:28 Amara Andrew

Completely different from where it started, which I talked about in my first little episode on my social media.

So

I guess just to round out this how section is

Use

Your brain first,

Use it to figure out what you would like to highlight, which, obviously, Hiveway in the future is going to help you with this,

But use AI to help you figure out what, like, the ideas No, use your brain,

See, I'm getting dumber with this episode. Use your brain to highlight what you would like to highlight, so think of maybe four or five businesses that you really like in your area that you frequent all the time,

Highlight those. If you need help, you can use AI to tell you certain facts and things. Like, essentially, how I like to think of AI is like a research assistant or a copywriter.

That is tremendously helpful for me, and as a previous research assistant,

Though, AI makes a lot of mistakes, so you really need to fact check

What it gives you, which is another point of why you need to be really careful with AI, because there have been certain things where like you'll have hallucinations, which means that AI, like I'm just going to say ChatGPT,

Where ChatGPT will literally just make up an answer if it doesn't have an answer for you, because it has to give you something. It can't be like, "I don't know." Like, maybe down the road it will, cuz it'll become more human, but

That can happen.

00:29:59 Jeff Sarris

Well, but that's why it feels so human.

00:30:02 Amara Andrew

Yeah.

00:30:02 Jeff Sarris

Is if it doesn't know, it'll make something up, and that's what like people do.

00:30:05 Amara Andrew

Like, it made up a really cool coffee shop, and I was like, "I want to go there!" And then I looked it up and I was like, "This doesn't even fucking exist."

So, like, use it to help enhance your stuff versus being the meat. So, like, okay, like a recipe. You're making

What the hell do people even make? Now we're only like eating steak. Okay, you're making like a chicken pot pie.

00:30:26 Jeff Sarris

Oh, fancy!

Now we're doing stuff We're doing stuff with

Animal-based diet with the documentary that we've like sort of been helping with, so yeah, much more in the animal-based segment.

00:30:40 Amara Andrew

So, you're making a chicken pot pie.

You need to make the entire recipe, and then add seasoning to it. AI is your seasoning. You need to be the one This is a really good fucking analogy, now that I'm saying it.

But, just essentially, you need to use AI as your seasoning, not the main dish. So,

Do that.

00:31:00 Jeff Sarris

Ran out of steam. We can't do this after I eat, I'm so tired.

00:31:02 Amara Andrew

Can you imagine?

00:31:03 Jeff Sarris

Can you imagine just having AI make the recipes for you? Just be like, "What should I eat?" And then it just gives you like a

00:31:11 Amara Andrew

So, people do that.

00:31:12 Jeff Sarris

But, no, but I mean like

Letting it just free reign, free roam and give you a sardine and chocolate apple fritter. Like,

00:31:23 Amara Andrew

That's what I made for dinner tonight. What's wrong with that?

00:31:25 Jeff Sarris

Can you feel the tension?

00:31:30 Amara Andrew

Tension?

00:31:31 Jeff Sarris

ASMR.

00:31:33 Amara Andrew

What kind of tension?

00:31:34 Jeff Sarris

I'm in your ears.

00:31:36 Amara Andrew

I'm not wearing headphones.

00:31:37 Jeff Sarris

Or in your car.

00:31:38 Amara Andrew

Or in your kitchen.

00:31:39 Jeff Sarris

No, I'm not talking to you, I'm talking to them.

00:31:40 Amara Andrew

Who's them?

00:31:41 Jeff Sarris

Why are you looking up? Is there someone on the roof?

00:31:43 Amara Andrew

I thought I looked down, but I guess I looked up.

00:31:45 Jeff Sarris

No, you went up.

00:31:47 Amara Andrew

Anyway, so to round out this section,

00:31:49 Jeff Sarris

Yeah.

00:31:49 Amara Andrew

Just make sure that you're actually thinking about your local content and using your own brain to figure out what makes your area so remarkable, so special, so unique,

So that you don't end up with the same content that everybody else in your area is making, because

It's getting very saturated very quickly, and it's just going to keep getting oversaturated the easier, quote, unquote, it is to make content. So,

Don't take the easy road, take the road where you maybe need to think for 10 minutes longer,

00:32:20 Jeff Sarris

Or more, cuz that's the thing again, this is how AI's making you dumb. Don't be dumb.

00:32:24 Amara Andrew

Yeah.

00:32:25 Jeff Sarris

If you're not dumb with how you use AI, you're not going to become dumb.

00:32:31 Amara Andrew

Become dumb.

00:32:33 Jeff Sarris

But, yeah. So, use your brain. Bye!

00:32:35 Amara Andrew

Bye!

00:32:37 Jeff Sarris

Cute half note.