Do you need to make content, but hate every minute of it?

Do you want to make video content, but you feel overwhelmed?

Well, this one change that we made this week fixed everything.

Welcome to the Useful Not Famous family. I'm Amara.

And you didn't really know what to say next.

Well, I like the way the Welcome to the useful… Very zen right now.

So, we're back. Yeah, you just came back from your, oh, I'm Jeff, something.

Thank you. And this is the show where we teach you how building a brand will lead to a better business and a better you.

Yeah, and being useful gets you everything you want out of life.

Darn tootin.

So, what are we doing today? You're zen. Why are you zen?

You just came from a massage.

Yes, it was quite lovely. I started getting them recently and it, honestly, well, cuz I was at peak stress levels and it, I think it's actually really helped with a lot of different things. I knew people had said that it helps with like, your life and whatever, but it genuinely, I think, has helped me.

And this is not the topic, so just, yeah, we're not saying get massages.

Or do, whatever you feel like, but yeah, that's like my one little luxury item that I go for and, I don't know, it's been very lovely.

Well, yeah. So, this show is split into three five-minute segments. We put 5 minutes on the clock to start

Where we massage each other in different ways, and we have to figure out which is which. That'd actually be really fun.

But it is why, so, we do a why, what, how. So, the why, like, what are we actually talking about? I guess it's a thing because we made a shift this week that made

It was huge.

So much easier, but the funny part is it's in the context of the thing that you're creating right now.

It's hilarious because it's so incredibly meta and it was seriously one of those moments where we were just talking about, well, we'll get into it. Oh, I guess we're into it right now.

Oh, we're into it.

Oh, okay. Shit. So, we were talking, well, let me back up.

I've been working on Hyveway, which we've talked about in previous episodes before,

What, 20-second pitch, what is it?

So, Hyveway is basically your, it's everything you need to make video content minus the camera and the editing. So, it's guided prompts that I'm carefully curating, literally telling you every step of the way what you need to do. So, like stand in front of your camera, now do this, now do that.

And then…

And who's it for?

This is for, specifically for Realtors right now, but basically anybody who needs to make local content. So, like…

Yeah, local really, like cuz it's not even Realtor-specific currently, but really hyper-local.

Correct. Yeah, like it will have every once in a while real estate-specific questions. But yeah, for people who want to have a local content platform.

Like I have one for our town, and that's really helped inform Hyveway so much more, cuz like for our business, it's called MAVN, M-A-V-N, whatismavn.com, and we fly all over the country to film with Realtors in their market, and we do hyper-local content for them so that they're the expert in their area.

How many have you done?

Oh, over 12,000 videos just in the last couple years. So, a lot of videos, and that's not even counting my own content. So, I'm sure that has to be at least 13 to 15 now.

But anyway, it's a shit ton of videos. So, through flying everywhere to film with people, making my own hyper-local content, and then trying to make this product for sort of people similar to me, it's it's been a really good learning experience. So, when I go out and film in public, like if you're not there, sometimes I have Jeff there who's my videographer,

Who?

You, puddin pants.

Don't tell people about my puddin in my pants.

We got to go clean out your puddin pants. Anyway, but when you're not there as my videographer, I am terrified to film in public by myself. It's very stressful.

I get in my head, and then I forget what I want to do. So, what I've started doing was I had very carefully curated documented notes because, again, we are very anti-script as we've said before in previous episodes. We don't want you to be scripted at all.

So, and when you work with us, no scripting allowed. It's purely just question-based because then you already know your stuff, you just need a little bit of prep work behind the scenes, but generally not that much. So, that was what I was doing with myself.

And then, so that's informed Hyveway where I'm going through this exact process. So now I'm like, "Oh, okay. This is what I need." If I'm filming B-roll on my own, which is supplemental footage that you put over the A-roll.

So, the A-roll is you talking, and then the B-roll is just providing context. So, it's like if I'm talking about a tree and then you put an image of a tree over it, that's what it is. And doing that by myself, I've learned, "Oh, I need to have like a shot list essentially because even though I do this for people, when you're doing it yourself, it's like totally different." So anyway, so now we've been working within constraints, sorry.

Yeah, so Hyveway is the do-it-yourself version of what we already do for a We fly to people, filming in their market for a lot more money.

Yes.

Not everyone can afford that. It's a lot, it's an investment to be able to hand off everything and have it done for them.

Yeah.

So, this is our We are doing as much as we possibly can for people who are the DIY.

Yeah.

So, that's what Hyveway is, and it is structured as basically, like you have a Every day, you have a structured prompt. So, sort of the thing that we revealed this week is as you're developing the product further, as we're pushing on how to deliver all of this structure to people, what's the thing that you're doing to help talk about it?

So, I'm trying to do a daily diary and…

Time.

To document Hyveway, I'm trying to do a daily diary and it's more so selfishly just for us. Like, it's not getting a ton of engagement, but it actually has gotten people because I have a CTA at the end that's like, "DM me if you want to be put on the list." We have a good amount of people now who have actually DM'd that we don't know at all.

And I want to throw one thing out there because I don't think that we've talked about it on this show, but I talk about it with people all the time that people we work with. The number one goal for social media is to connect with strangers.

Yes.

You don't want to use social media to focus on connecting with people who already know who you are. Like, that's not the point. The point is to get strangers, and the beauty of you documenting this journey This is the marketing.

This is the pre-marketing for the product Hyveway. It's myhyveway.com in case you want to go look and see what's there right now. But the sort of pre-marketing is getting people to know about it, but get strangers to know about it.

So, the engagement is not from people we know, and that is the beauty of it. And that is what you want with your local content, too. Everything that you make, you want people who don't know who you are yet to discover that you exist and that you have something to offer them.

Yeah.

And then there's a whole There's a whole mechanism beyond that, that like we call the machine, that we'll talk about another time, and it's something we're going to dive deep into in the future. But you need to have some way to get your strangers into not strangers and then into customers.

And I would say even, too, with the local content is keeping people engaged, too. So, people that already know you, why would they still tune into your profile if you've already sort of helped them? So, like specifically for Realtors, why would they keep tuning into your profile if you're going to be like, "I just sold this house.

I just sold this house." It's like…

Well, yeah, that doesn't matter at all.

Okay, cool. But you want to provide so much value and be incredibly useful, hence the name of the show Useful Not Famous, and just be that go-to resource for them. So, back to constraints.

And we actually haven't said that. So, this basically Hyveway is a set of constraints on exactly what you should create. And these are constraints that if we were filming together in person, you would be giving the person in neat space.

Yes. So, what I was saying before, though, was the Hyveway diary. That's why I didn't get to finish.

So, I'm documenting this selfishly just for us because I know in the future I'm going to look back and be like, "Oh my god, remember when we did this?" Because I do that now with stuff that I made 4, 5, 12 years ago. And just trying to get my thoughts out there, too. I was running into an issue where I was trying to have a very perfectly crafted video because I'd seen other people document their journeys of like launching software company or like whatever.

And I loved how they did it, but it does have this artificial feeling to it, and it's too per- like a perfectly crafted tweet. It's nice, but that just isn't me. And I was trying to sort of fit myself into that mold of making a video then that was that.

But instead, we I brought it up to you and I was like, "Okay, I'm struggling making these fucking videos every day, cuz I don't know what to talk about, and I kind of hate making them already and it's only the fourth one."

Well, the main thing that sort of you brought to the table there was I'm going to talk about this, this, this, this, this, this, this, this, this, this, this today.

In 40 seconds.

Hey, I come from a history background and we tell you everything whether or not you want to know it. But that's the antithesis of constraints.

Exactly. Like, it has a time and place for sure, but like what I learned in all my schooling was you write as much as you can and fill up as many pages as possible with every date, name, historical context possible.

As many words as you can.

Yeah, cuz you're trying to draw it out and really get into like the nitty-gritty and try to make something that maybe doesn't exist. But that's for another topic, another video.

Well, and like I have always lived in the internet space where I'm just like, tell me a word! Like as few words as possible. So, that was something initially that we like I was like, "Well, first, what does 'word' mean?

Where does it come from?" And you're like, "Holy fuck!"

But that was something that now, we have converged because this is about effective communication where academia isn't effective. It's not meant to be effective. It's meant to get grants and things like that, where this is to be like, "Okay.

How effective can we be at the lowest reading level possible?" Because people don't need to put effort in to understand. We want them to understand. That's the goal is the understanding, not the creation of effort on their part.

So, that was what you sort of helped me see with what I was trying to fit into a what I wanted to be a 30 to 60-second video was like 3 minutes long. And I was like, "Okay, I can't edit this every day because I'm trying to take things out and then this doesn't make sense. And then I need to re-record it." It was just very frustrating.

So, you were just like, "How about, okay, what are the things you want to talk about in the video?" And we literally, blah, we ended up making our own version of Hyveway for me, which could theoretically be another product for people who are building these things.

Well, and just conceptually, taking the concept of Hyveway that we know works because we've used it for so long, and that's how we've done everything, and then being like, "Wait, why aren't we applying this, this template to this type of content?" Because it applies, it's not It's not a structure that is purely for hyper-local.

It's a framework that we're applying hyper-local to because we know the framework works.

Yeah.

And this is the way it works for hyper-local. So, suddenly…

Oh, it works so well.

Yeah, this framework now, let's apply it to a pre-launch sequence, a diary of launching a product.

Yeah, cuz what we've learned, too, filming with people so many times is that if you go, which I never would do this in my life cuz I'm too prepared, but if I was just like, "Okay, let me go do an out and about," which is a local hidden gem highlight, where you go to the business, park, whatever, you go in person and then you record a quick little video.

If we went with someone and I was like, "Okay, tell me about this restaurant." And that's it. It's like, "I could tell you everything about this restaurant. Do you want to know about the building?

Do you want to know about the food? Do you want to know about the bathroom?"

Well, that's Yeah, that's you. But most people, their response is, "I'll start talking until I get to something."

Exactly. That's what I was going to say is like if you come up with just that one prompt, it's like "I'll just keep talking for 75 minutes." And then if you're recording by yourself, what's going to happen is you're going to have a 75-minute-long video that you have to chop down to 30 seconds. You're going to have nothing.

Like, trust me.

You'll never do it.

Exactly. So, anyway, this is very long, but essentially that's what Hyveway is supposed to rectify is just making it as like, "No, just answer this one fucking question. Don't go off the rails." Cuz also, too, what can happen is your mind…

Did you just have hiccup? It was like you swore, I was like, "Ooh!"

I just I just like…

Unworthy! Clutching your pearls. "Oh, my delicate little flower."

But what can happen is then your mind starts to wander. So anyway, this is essentially like an accountability buddy is what I'm trying to make. So then, that's what we made for me, you know, to have the constraints.

Yeah, I think more than accountability, though, it's literal What's the What's the thing? No, I know.

I said accountability just to keep you on the rails.

Well, exactly, because we're make- we're removing the daunt, removing the overwhelm.

"Removing the daunt." Ooh, that's our merch.

There you go. But yeah, like the whole thing is mine says what people talk about when they have no actionable advice. So, all we're giving is actionable advice through this.

That was like a this shining look where you're like…

Yeah, I was like, "What is the line that I say every week, basically?"

"I'm ready for Halloween."

But yeah, so that's the whole thing is we want to inspire, but more than anything, everyone has inspiration, everyone sells inspiration, we want to give you practical, like, "Do this, it'll work." Like if you want results, just do this. And we'll inspire you along the way, but this is literal the product itself is literally action.

Yeah, and people can't sell that. That's why there's so many events now, too, where it's like, "No, no, no, you don't need more inspo. You need to just do it."

Well, yeah. It's easy to sell inspiration.

But it's hard, it is hard to get going.

Okay, 5 minutes. So, what's the what section? So, speaking of constraints, this is to keep constraints on our show, and the 5-minute So, like we need to we need to stick to it for the for the rest of this show.

So…

It is easier for the last two sections. I feel like for that first one, it's so difficult.

Also, we're warming up, so that's the tough part. We almost need like a 5-minute warm up. We need to make it like a 20-minute show.

So, that's what I've been thinking is if we have a 5-minute like, "How's it going?"

"What kind of underwear you wearing?"

I mean, I'm wearing my new watch today.

I thought you were going to go to the camera, I was like, "!" You're offended if I say fuck.

I just, ay-ay-ay. But…

I can't wait to watch that back.

I've been getting into watches lately and Sweetie got me an amazing watch for my birthday. It's so exciting.

Oh yeah, I need to have something pretty.

But yeah, I mean we don't You just said what kind of underwear you wearing and made me be like, "Oh, my watch."

You're wearing my watch underwear. Tick-tock. Tick-tock.

But anyway, so we're not going to talk about automatic mechanical watches, however, they're cool.

You have to.

Well no, I mean working on the product is the thing. So, this is sort of this segment is a sort of meta of everything because working on that product is everything. Like, we have a…

It's been really nice.

Yeah, we have a lot that we're working on collectively, but right now the phase that you're in is the product phase. And something that came up this week, yesterday, I think, was, "I don't know what to do next." And it wasn't until we were talking through it that I realized like I think so differently as a programmer, like sort of like having written a lot of code and doing the things like to solve those types of problems for so long, and I was just like, "Oh, just try to break it." And that was something that actually helped unlock what you were doing, which I thought was really cool, which I think is worth noting, like when you're doing something, try to break what you think you've solved already, cuz that suddenly reveals all the other things that still need to be solved.

So, until you try to break it, it's really hard.

And I had thought about that afterward, that is something I had encountered writing my thesis, is you try to find the counter arguments. So, it's like, "Well yeah, you said that, but you're full of shit. Why would anybody believe you?" And I didn't realize that because I was thinking that this was such a different Like, I've never built anything like this.

And I think it was like, "Okay, I don't know what to do next because it's not as clear and defined as anything else I had done either, because that's a very set path of like writing a thesis. It's just like you do this and this and this, or like doing any other kind of project I had done before.

And for anyone curious, that's a while ago now. It's not recent.

Yeah, it was like 4- 2 years ago.

Yeah, what 9 years ago? Is that crazy how time goes?

Yeah, cuz I graduated grad school 2018. 5 6 7 Good god, that was 7 years ago already? Holy hell.

Anyway, but that is a very clear path and that's like, "Well, they've done it. They've done it." Like everybody's done that. But the difference with this is you can do absolutely anything you want.

You're inventing it.

Yeah, and that's a little intimidating because, to my knowledge, nothing like this exists in this format, and it's very exciting, but also very daunting at the same time because, yeah, you're literally inventing. Like, I don't know. It's very fun, and it's not like I'm saving the fucking world, but I just want it to be incredibly useful for people, too, because I don't know.

I'm trying to think for myself, like I get very anxious in social situations, so having this as like a tool where I can just like read this thing and I don't need to look people in the eyes, like, that's perfect! Like, while making content. So, anyway, blah.

Yeah, so we're doing a lot of things outside.

So, that's what we've been up to.

Yeah, that's what you're working on, and like I'm also helping. We also have a really fun video that we finished yesterday for a client for the client appreciation thing.

I'm so excited! I can't wait to post that on Instagram!

Cuz we can talk about it, cuz no one no one knows who it is and no one who would listen to this actually has anything to do, but…

Just in case, let's keep it under wraps.

Okay, well, it's for a major movie that's coming out in November.

Yes.

And it is a skit that we filmed with them months ago now. It was so much fun. Like, we wrote it, a little back and forth, but we wrote a funny 15, 30-second skit…

Yeah, it's so good.

…that will be before the movie and it ties to the movie. We have a movie poster, it has We have all these like humor points in it that I like punchlines, but they make me so happy because we just added one more that wasn't even from the filming. It's merely an audible punchline It's an audio punchline, but we'll we'll like share it or something after, but it was so much fun.

And then doing an actual movie poster for it is just it's fun because…

No.

It's just fun doing all the brand stuff. So,

It was really fun to film it.

Yeah, overlapping our worlds is always I don't know, really satisfying. Since I've been in brand for so long, and just on that note, too, we just found out today that for a documentary we have that's coming out in a couple months, there's going to be an ad in Times Square for 2 months outside of the theater, literal Times Square marquee with the stuff we designed.

Yeah, like the stuff that you see on New Year's Eve, that like…

Yeah, so once it's out, we'll probably be like, "Hey, if you live in the New York area, New York City, Times Square area, could you take a photo in front of it?" Cuz that'd be fun to like actually have a proper photo.

Oh, yeah. I think we should go.

We might. We'll see. Depends.

There's so much going on.

Well, yeah.

It's like a tiny window. Anyway, 5 more minutes, so this is on to the how. So, how can someone who's making hyper-local content use this these constraints?

So, obviously, if it's if it feels like too much and it's like, "Oh, I don't want to figure this out," that's why we're making Hyveway. Like, Hyveway is so you don't have to figure this out. But let's talk about just the framework of how someone can think about creating content in a way that makes it not daunting and doesn't let it balloon out of control.

Yes. So, there are essentially five main points you should be hitting in your video, which is like what we're setting up with Hyveway. The first and last, we'll save for the end because those are sort of the most Not most difficult, but you want to spend a little bit more time on those.

So, the three in the middle, there are three questions, specifically, that you should be answering. Now, those questions are going to change, sort of, based on what the video is. Something that I always say you should talk about, I guess we'll start with the first question.

Typically, what I would recommend is providing context. So, what is it that you're talking about in your hyper-local content?

Yeah, and you can think of it as generic as, "What I have for you."

Yeah.

Like, whatever it is, any type of content, cuz this applies to what you're doing, too. Like, you have to set the stage of what is this?

Exactly. You can't just start talking about like, "I love their nachos." And it's like, "That's cool. What is this?

What am I watching?" So, you want to start, we'll just use Mexican food then as a as an example. So, first one I recommend is set the stage. So, what is this?

This is a Mexican food restaurant called Taco Bell. That's an interesting name.

I know. So, this is a Mexican food restaurant called Taco Bell, and they're located on this corner. Being more specific, so they're at the corner of Main and Maple, whatever.

Obviously, hopefully, you're not going to be talking about Taco Bell, but whatever floats your freaky little boat.

That's the thing. You could talk about all fast food, and that would be a great channel.

I know, I said it and I was like, "That's actually really funny." I have a hair on me, tickled me. Okay, so then you're setting the scene. You're saying what it is, where it is, and like what it is for people.

So, Mexican food, at this location, and this is what it's called. That's all in one question.

Yeah, this is one sort of cons- conceptually like one sentence, whatever, one little segment.

Yeah, it's like introduction. Like, my name is Amara. When you first meet someone, what do you say?

"I love nachos." I mean, you can, and I've definitely probably said that before to people, but you go, "Oh hey, my name's Amara. Oh hey, my name's blah." Not all the time, but most of the time that's how it happens when you get introduced to somebody. I thought about it though at conferences, I've definitely had conversations with people and been like, "Oh wait, what's your name again?" So, or "What's your name in general?" but that's typically the first step when you meet someone is you introduce them to something.

So, introduce people is the first sort of prompt. The second prompt is going to be let's see, if we're doing a Mexican food restaurant, I would probably talk more about the There are a couple different places you can go with it, but it could be something like talking about the vibe, or talking about like indoor outdoor seating, like…

Something of note.

Yeah, something that provides just a little bit more context as to why people should care, like, or even talking about their menu. Like, they have tons of different amazing things.

It could be history. Like, you might not know that this restaurant is actually in other locations. We're not the only Taco Bell.

They've been around for 73 years with 700,000 locations. Can you imagine 700,000? Like there'd be one right here, right there.

Don't be ridiculous. Just something that sets a little bit more context. And then the third one should be something remarkable and unique about it, that thing where it's either a recommendation from you, like, "Oh, you have to get these nachos that have human feet on them.

They're amazing." Or…

Because that's the story, like there's the story part right here where you can be like… Like, we worked with someone who's a grandmother. She might say, "And I have to tell you, my grandkids adore the Nacho Supreme.

But what makes it special is they don't do it with sour cream. They do it with peanut butter." [Laughter] I don't know, so, like, but like something that's just like, "Wait, what?" Like something that's actually, it doesn't have to be peanut butter instead of sour cream, but it can be the personal story. It can be the thing that you can only offer.

No one else can offer this.

Yes, so just some sort of unique something at the end. And granted, not every place is going to have that, but if it's like, "Oh, they have board games in the corner over here. Like, don't forget that." Or if you focus on dietary restrictions, "Oh, they actually have gluten-free blah."

Time. Well, that's it for this week. So, just sort of following that framework, like introduction, more context, and then something unique is kind of the overall framework you should be working within.

Granted, like I said, it is going to fluctuate with whatever it is you're talking about. Like, a Mexican food restaurant is going to be a little bit different from like a walking path or something.

Oh, yeah, or if you're just sharing you're sharing about your buyer seller process or that whatever, like a anything to educate people, a thing to share about. Like, it's a template, a framework, that can apply across basically anything you do.

Yeah, so then those are the questions, then your brand closer, which do you want to talk about the brand closer?

Well, let me start with the hook. So, we set…

I think the hook should be last.

Well, I just wanted to, while we're still talking about the topic at hand, so like we set the scene…

I always save the hook for last, so, yeah, that makes sense.

So, I was just going to say, like, we set the scene, but we're not just going to say like, "I'm here at Taco Bell on the corner of Main and Maple." Like, that's not a hook. Like, what?

Why not?

Yeah, because you want to actually You want to create bait for someone to click.

What? A bait click?

Like click clickbait. Now, there is Oh, someone had a great phrase recently, that it was like truth bait or something. Well, they said something that wasn't lame like that, but instead of clickbait, cuz clickbait has a bad connotation.

Like, we think of clickbait as someone convinced me to click and didn't deliver. But when you deliver on it, clickbait is exactly what you want to do. You want to bait someone to click because they're just like, "I need to know this." So like, the same thing happens with the hook.

So, like it's not a click. Like, say you're on TikTok or whatever and you want to bait them not to swipe away. You want to bait them to watch the video, so you need to have something up top that sets the scene for what you're going to that engages creates curiosity about what you're about to talk about without losing them in that first 1 to 3 seconds.

Yeah, so whatever's the most sort of exciting or unique thing that you can know about this place, that's what you put in your hook and you frame it as a question cuz that then people are like, "Well, now I need to know what the hell… Did you know that there are 5,000 cats in the basement of this restaurant? Hi, I'm here at Taco Bell." And then it's like, "Wait, what?"

I want to add the one thing that we talked about the other day. Also, as a statement that may or may not be accurate, [laughter] that makes someone question it. So, it can be a question or a I recently learned there's 3,000 cats in the basement of this restaurant.

Yeah.

So like, that's still a curiosity. So, it doesn't even have to have the question mark at the end, mark at the end.

I've learned that the questions perform a little bit better typically, but that definitely can, for sure. And it feels, I think it feels more natural when you're learning how to do hooks to do a question…

For sure.

…over a statement like that, because you do have to have like get that perfectly right, cuz some people would just be like, "There are 3,000 cats in this basement." Which can be a hook,

I think that one is, too. That's way too interesting. But that's the thing, is they both they work both ways, so you don't have to be like…

You don't have to be stuck.

Yeah.

Because there is a way to create curiosity with questions and statements. That's all.

Yeah, they can be even a little factually nebulous, cuz a video that I put out today for our hyper-local channel, it was about a walking trail near us, and it's the first ever proposed Rails-to-Trails trail in the country. But it wasn't the first to open. Another one was first to open.

So, I actually have people debating in the comments right now. They're like, "Well, it was the first proposed, but it wasn't the first to open." And I'm like, "That's what I said." Because I baited them into it, because they wanted to correct me. So, that's also part of it, is you can use that to your advantage.

Anyway, we're going way in the weeds, but that's another thing.

Yeah, yeah, that's another topic for…

That's more advanced.

Yeah, yeah, that's not just your intro hook. However, that is just to show how much more goes into these.

Yes. So anyway, so you have your hook, which is the first one. So, get them interested.

Be like, "Hey, you want to know why there are 3,000 cats in this basement?" Then, you provide context. So, where are we? And a little bit more context about the place.

And then the unique thing, which is, "Oh my god, look at how cute these cats are. They're actually not cats. It's just what they call their ingredients for their tacos."

Oh, man. Sounds terrible. I didn't know we were doing an ad for Taco Bell.

" brought to you this week by…"

And then finally, your brand closer at the end. Now, this is your free advertising, and you need to use it.

We've done a full episode or even two on brand closers. I don't know why I just pointed at you. But basically, Who are you?

What do you have on offer for the listener, the viewer, whatever? You can just look up on our site, whatismavn.com, look up brand closers, find the episode on it, we dive into it. But basically, the standard sort of go-to, the different permutations, but I am insert name here, and I keep up on all things insert location here, so you don't have to.

Cuz then that tells someone who you are, brand, and why they should follow, why they should like, why they should whatever, subscribe. Cuz you know what They know what you're giving. You're giving the knowledge of this town.

"I keep up on this town, so you don't have to." So, that's like the standard. There's other ways you can do it, but that would be the whole framework.

Yep.

So, I feel like we should…

Yes, we should definitely wrap this up. We need to adhere to our 555 so much better.

Yeah, so it's only 15 minutes, so now we're at 32:15. Perfect.

Good god. I feel like that's our average. So anyway, if you are intimidated by the thought of creating hyper-local content, don't be.

You just need to have more constraints on yourself. And again, shameless plug, that is why we are making Hyveway. I genuinely have been pouring every ounce of everything that I've learned and just have experienced into this product.

I've been testing it. I've been out in our backyard looking like a lunatic, because I'm like, "Blah." And then taking sample B-roll and stuff, which that's a whole other component that's going to be in it.

And then, also testing it out, lunatic thing aside.

So, that's it for this week's episode, and this is Jeff Sarris's final episode. [Laughter] Save me!

But yeah, if all this framework, the talk about creating your own framework sounds overwhelming, the whole reason for Hyveway so you don't have to do that and you can just create the content. So, go to myhyveway.com or send either any of us, any of us a message that you want to get on the list, and we will notify you as soon as it's available, which the countdown, the constraint you gave yourself was actually pretty soon now.

We only have 12 days.

Yeah, so, from when we're recording this. Which we're recording early. Look at us.

I know. We're back on track. Constraints.

Yeah, anyway, I think with that we'll wrap and we'll see I this is what I do on Kidney Stone Diet podcast. I think with that we'll wrap and we'll see you next week.

Bye!