Transcript
00:00:00 Amara Andrew
"Work smarter, not harder" is only true if your competitors are dumb.
Hey, Explorers! Welcome back to Useful Not Famous. This is the show where we gather and share things that, that what?
Give your business an unfair advantage. I'm Amara.
Thank you. And also with you.
So, work smarter, not harder. It is a trope. It is a thing that we've all heard so many times.
Now, it's only true that you work smarter, not harder, if your competition is dumb because your competition is working smarter and harder. But that's what—that's where we are in the world right now, is we can do and achieve so much more. And you think about like the Michael Jordan of whatever you do.
Like, Michael Jordan wasn't being more intelligent about how he was practicing to then work less and work less hard. He was intelligent about how he practiced to achieve so much more and worked so hard in an intelligent way.
This just reminds me of whichever episode it was and we were talking about AI and how people are using it to 1/10th their x—why am I like tongue-tied?
We've talked about that in so many episodes. I think it's important, but go on.
But we've, yeah, I guess we have talked about it in a lot of episodes. But basically a lot of people are using AI, like Claude, Grok, I guess ChatGPT, bleh! Sorry, but bleh!
To 1/10x their output instead of 10x-ing your output. Meaning that you could do so much more now because, especially with Claude, because of Cowork, code, like they keep releasing things basically every single day, which is so cool. But you can use that to basically just run your entire business now at this point.
But a lot of people are using it for—not to its fullest potential, and not working even harder and using that to do all the work and then just being like, "All right, I'm just going to hang out, or go to the coffee shop, or watch TV all day," or whatever.
Scroll on social media. Okay, but…
Well, you know what I mean. Just, what is this, 1998? Go somewhere!
Oof.
But using, yeah, you can go to a coffee shop. But I'm just saying, using it to not do the things you actually should be doing then, because you can use AI to essentially be your personal assistant.
And that's all I wanted to say, is offloading thinking. People are offloading the thing that makes what they do unique.
Right, and this is the time when you offload all the grunt work that maybe you don't like to do in your business, or that takes up so much time, when you need to be focusing on, "Okay, where am I going with my business? What are we actually like doing? Where should I be heading?" which maybe I'm not.
So it's a really great time for that. So, yeah, when we say 10x your output, meaning don't just give up, just be like, "Okay, now I don't have to do anything." Push yourself even a little bit harder, because now we all have access to this exact piece of tech. So, exactly, like your competition is using that to then 10x their output while you're just kind of hanging out.
How many times do you use AI every day? If you were considering it, not hours or minutes, but new chats, say?
So, I build off of my existing chats a lot.
So, different conversations. It could be an existing chat, but like maybe, like if I'm working with Claude Code to build things, that'll be one chat for like all day. But thinking holistically, because we use Grok for research, like data, fact-based things most of the time.
Okay, so I actually have a story for you from today. You have no idea what I'm going to say.
Aha. I did want to—I don't want to like leave this, though, 'cause I want to know how many times, how many different chats do you think you go through in a given day?
So, this actually ties into that: a shit ton! If I had to measure in units, it would be one metric shit ton.
Think more, like earlier we saw something and you were like, "A butt ton?"
I know! Yeah, that's the only problem if you do a call-and-response in your video, is like, "How many toys do you think are in this toy box? A billion!" More.
"A billion plus one?" More. "A thousand?" Not even close! So, this person was doing that in a video, and I was like, "A shit ton." And then he did more, and I was like, "What comes after a shit ton?
A butt ton?" And then, anyway, I had to fill in the blanks, so. Yeah, so I have so many chats going, and not even just, text, but also then image generation for different things. 'Cause now you can just make literally anything you want, which is extremely helpful with what we do with MAVEN, our video marketing agency.
And in a minute we'll explain what tools we're using for these. I don't want to gloss over that, but I want to hear your story.
So, yeah, like I love using basically AI all day, but because also I've worked at how to use it. 'Cause at first when you start you're like, "Hi! What do you do?"
Or you're Googling something.
It's like being at a cocktail party and you're just meeting someone and you're like, "What's your name?"
Well, and I think that and like Googling. Like I Google in a certain way, but that's not how you chat with something.
So, that brings me to my story. So, I come from a research background. I…
…come from a researchanda, where I worked at universities and colleges, and I was—part of my job was doing research for people. So, I've gotten really fucking good at it, at finding these little nuggets of what I need. And I was searching so stupid today, 'cause I haven't had to do that kind of like—this was academic research, so…
I feel like you're speaking like AI's thinking for you. "I was searching so stupid today!" It just sounded like…
I'm actually half AI at this point. Oh, no. "Hello!
Great idea!" so I was searching the old-school way, which is now silly to say, but I was searching on Google because that's what I'm just used to doing, because I'm so—I'm just used to doing that and then seeing what is sort of out there, and then I can deduce what's true and what's not, because sometimes, especially looking up historical research, I have had hallucinations with certain AIs.
And that just means they're making up an answer.
That's what I was just going to say. Oh, sorry. And that, yeah, is where they're—it's not a real response.
It's something completely fake and not even remotely true. So, I have had that happen, but it was only with ChatGPT, which is why I just do not use it. Please, for the love of God.
You'll get so much better results with platforms we are about to tell you.
And I just wanted to say, Googling something gives you 10 results. Not 10 answers—10 spots where you can do more research, and then you can go to the next page and get 10 more, 10 more, 10 more.
So, I was looking for a very specific—this is for a video for our hyper-local platform. I was looking for research. I was looking for one, it was about an artist, George Melville Smith, and I was looking for one artwork that he exhibited at the same time as a very famous artist in one brochure in one museum almost 100 years ago.
And I was like, the odds of this existing, first off, are very slim. So, I was looking through Google and I was like not finding what I wanted, and then I was like, "Fuck it, I should just ask Grok." So, we use Grok a lot for research, and we'll talk more about it in a second. Found my answer in half a second!
I spent—I didn't spend that long, honestly, I spent maybe 30 minutes trying to find it, but then I wasn't getting what I wanted, and I was like, "Oh, duh! I should totally do this, because I do everything the hard way first, and then I figure out the easy way."
And I want to contrast it with Google. So, you had 10 results that you can then look into and see, "Is what I want there?" What Grok does, as you will see it say, it'll go, "Searching… 57 results." In a fraction of a second, it went through six—the equivalent of six pages of Google, and checked every page that—actually, it didn't just give a list of 57 things, like maybe it'll be here.
It also read 57 articles to find it for you.
Yes. And you have to be very clear in your prompt with what you want, because that's how you find the best things, and that's how I got this result in like half a second. But I was just like, "I know that he exhibited with this person around this time period.
It's this, through this museum and this place. What can you tell me?" And then, like, yeah, I saw him—him! I saw it thinking, and then, yeah, it was just like, "Oh, this is exactly the exhibition catalog you're looking for." And sure enough, I click on the link, it's exactly what I was looking for.
And I was like, "My God, this used to—this would have taken me before, when I worked at a university, like, literally the entire day almost to try to find this one thing because it was hidden." It wasn't, scanned in. It was just on the Internet Archive. So, anyway, it was just like such a fascinating experiment that I literally just did like a couple hours ago.
Well, and it's important to think, too, that was someone's job.
Yeah, just saying, as research. But now the researchers who will be most in demand are able to use these tools to then be more effective at being a researcher. So, like, not to ignore the—the skill set matters so much, because it's not just "find this thing for me" and then hope for results.
It's, "I'm doing research as I would, and my assistant is very fast at diving through everything."
And sort of just saying what you hope the outcome to be is what I've found helpful.
Are you okay? You're starting to sneeze all of a sudden.
Ladies and gentlemen, that was a Jeff Sarris sneeze.
Thank you! But that was just—it was, it made me so happy, 'cause then also I'm really hoping that colleges and universities are using this. Like at—I worked in an archive.
I worked in many archives, and reference questions were both the thing that I loved the most, but also the bane of my existence because you hoped that you could find an answer for someone, but you're limited…
He's blowing his nose off camera, ladies and gentlemen.
But you would hope that you could find somebody's like, an answer to their question, at least like a little crumb of something, and you know, a lot of times you would come up empty-handed because there's only so much time you can devote to it because that's just one part of your job, but then also it might not be digitized, it might not even exist anymore.
So, like, that makes me so happy, and I really hope institutions are using that to its full potential.
And you know they're not yet, unfortunately, but we say it for people. I hope people will, because institutions are irrelevant. Like, degrees now are completely irrelevant unless you're trying to be a doctor, unless you're trying to be something.
'Cause no one—everyone wants results. They don't want a degree, unless it's very, very antiquated today. So, it's, it's a time that we need to, accept, too, that we're in like output.
We're in 10x-ing who's going to be best at what they do.
… But this leads into the main thing we wanted to talk about today was about posting content, and how you can be smarter about posting content and work harder.
Like, we're not talking about the word "harder" as much, but we get caught up in sort of the nitty—not nitty-gritty, the, nitty-gritty of things, where people are like, "Well, I don't post on TikTok because my videos are—they're Instagram videos. They're not TikTok videos. Or I don't post on LinkedIn because it's not really a business video, it's about like this recipe I made for my cooking platform."
Which this boggles my mind when I hear this. Or, which there is a strategy to it, but when someone's like, "I want to make different content for every single platform." Good fucking luck, you're never going to do it! Do you know how insane that is?
Like, I understand the idea and the thought behind it, which is really cool. But no way! Like, not even us who do this as a living are like, "I should make content for every single platform." 'Cause also…
Unique content for every single platform.
Yes. So, we're all about cross-posting, meaning taking one video, putting it on every single platform, because who are you to decide that this is a TikTok video or this is an Instagram video? Videos that I've made and posted—and I've heard this from other people, too, that we've told to cross-post and then they do, they're like, "Oh, I thought it was going to flop on this platform, but it ended up doing like even better than I could have expected on that platform." so, like, you don't—you don't know what's necessarily going to pop off to an extent.
You can do everything within your control, but some videos just don't do well, or some videos do exceptionally well, and sometimes it just doesn't really totally make sense.
'Cause it's an algorithm-based world now. It's interest graph, not social graph. So, the algorithm hit that video in some way that it served it to certain people, and those people liked it or didn't.
And the bigger—like the more important part of this is nobody uses every platform. That's something that we've talked about a lot. Your platform of choice is TikTok.
Mine of choice is YouTube Shorts. There's people who spend all day on Instagram or all day on Facebook. Very rarely is someone like, "I'm a Facebook person and this person." Like, we have the thing that gives us what we want most, and that's where we spend most of our time.
We'll go to other platforms, but really we're not going to spend the lion's share of our time on more than one, maybe two platforms. So then what about the person who spends all their time on LinkedIn?
You're just never going to reach them, ever. And that's fine if you don't want to. But if you're making content and doing things to try to make money and reach more people and grow the influence that you have, not as an influencer, not famous, but as a useful influence, why would you not post somewhere, even if it gets 23 views?
What if those 23 views were actually 23 people who are very interested in what you're doing?
Exactly, 'cause I think a lot of people, too, get like hung up on the vanity metrics where it's like, "Well, this only got like a 100 views or 200 here." Well, you don't know who those 200 people are. Like…
Or 1,000, 10,000. Like, the scale never ends. People are like, "This only got 10,000 views, I'm going to take it down."
Which is insane, 'cause it's like 10,000—imagine 10,000 people! That's like basically a full arena almost, like a smaller arena, but that's an entire arena of people. Like, that is always crazy to me.
But…
100 views is 100 people. When have you spoken in front of 100 people?
Like, that is crazy to think about.
And if you've targeted your video appropriately with certain things, like that should be 100 people. So we work with a lot of like small businesses and realtors, so you're going for a very hyper-local audience. That should theoretically be a hyper-local audience of 100 people.
Like when I started my hyper-local platform, very minimal views. Like, it wasn't—if I was stuck in like looking at that data, it was mostly just something I wanted to start, 'cause I was like, "Why not? This will be fun."
And we've done it countless times for other people.
Yes, but then it was like, "Oh, well, we should do it here." but, yeah, if I got stuck in that, and only posting to one platform, because I personally would have only posted to TikTok, now it's grown like tremendously, like far more than I guess I would have ever—I don't know, I don't have expectations for anything. But it just grew so much, and I would not have chosen Instagram as my prime platform, but that's the one where my hyper-local content, quote-unquote, is doing the best, has the biggest following, whatever, all the vanity metrics.
So, it's really funny like, when people don't want to post everywhere, how do you know that you're not going to be the audience for TikTok? Like, your videos could completely crush, or YouTube Shorts. That is such an unsung hero.
What?
What's funny is last night I saw one of your videos on my YouTube Shorts feed.
Yeah, 'cause like we don't follow…
No, hyper-local. We don't follow the hyper-local channel, and we don't engage with hyper-local stuff.
So, then it's our proximity.
I don't even think it's that. I think it's whatever else I looked at happened to be nearby. So, then it knew, "Oh, you're in this area," because, like, we've been doing lots of, growth on our platform in terms of, the actual website itself is so robust now.
We have an entire business directory, an entire job board, an entire events calendar, all filled out. Like, this is what we've done for the past seven days, and…
And we've been having people submit things already as well, and we just announced it.
I mean, we didn't—you could say we didn't even announce it, though. It was an aside at the end of a random video, just, "Oh, by the way, we have a job board," without a link, without how to get there.
I'm just focused on the video.
We'll talk about this advertising stuff. "His what?"
But we've—that in one week has gone from being a good website to a phenomenally useful website.
It's a resource now, not just a website, yeah.
And useful, yeah. And that's the whole thing, and it's changed so much in one week. But, where was I going with that?
Where—how did I get there? It was…
I was saying like, post everywhere. Instagram wasn't my first choice.
Yeah. Oh, so I found you. It served me your video because in building out our business directory, I have searched for local things here.
That's so funny. Do you know which one?
I don't—I don't remember, but if I think about it, I would. But I've never searched for local things because I'm not looking for local things regularly, but I did enough searches this week, a small handful, that now YouTube is like, "Oh, you're in this area, you might like this video."
'Cause like we've had proximity forever, you know, and I've never had your video—I've never had these hyper-local videos show up.
I was just wondering if it was like, when we went downtown or something, I don't know. Anyway, I'm just very curious which video. Was it a green screen or was it out and about?
No, it was out and about. But this is for later! It's irrelevant to people.
But that it served it to me, because now the Google algorithm, the—the idea of who I am is slightly different. It's not like just Chicago, now it is like, "Oh, no, you're actually closer to here. You'll—you'll want to see this."
That's terrifying and interesting at the very same time.
But it's all it is. That's the algorithms. And like if you use your channel, if you use your platform, whatever it is, it's, say it's TikTok and all you do is you look at sports content, and all you post is cooking content, the algorithm is like, "This is a sports profile."
You're not going to get anywhere. Like if you want your cooking content to be served to people interested in cooking content, you better be using your profile solely for cooking content, searching for it, looking at it, engaging with it, because it's an algo—we're training the algorithm, and then it says, "Oh, you live here, I'm going to give you this." Like, it's very—it's so stupidly obvious, but also we don't think about it because we're not thinking about it as a sentient thing.
But the algorithm is trying to give you what it thinks you want, so whatever you're telling it is what it's going to—how ever you're engaging with it, it's going to try to give you more.
So, this is something that we've started talking about with people, is have a separate personal account and a business account. Or treat your—if you want to have one, 'cause normally we were just like, "Well, no, just have one account." But that comes from us who doesn't really use social media as much….
Like, not as like—we use it for fun personally, but we don't use it for business personally.
Yeah, we use it very differently. But if you have a business like that you want to have social media for, have a separate personal account. Do not mix the two, because what happens is exactly what you just said, where it's skewing your profile and what I've also seen people doing is posting personal things that had nothing to do with anything.
It was, just very random. Like it wasn't even like an insight into their life. It was just, like, it had no value.
Like, let's say you have a…
Let's say a sports platform, and you talk all about sports and your favorite sports and this and that, and then one video is just like, " oh, I had so much fun at Jane's birthday party today."
Like, "Huh? Who the hell's Jane? What—like where is, football?
Like what are you talking about?"
Or like, "Or like I went to this cooking conference," and it's like, I don't care. Like, I'm here to learn about sports or sports memorabilia or whatever the hell your platform is. I don't need to know all this other stuff.
Like, I could genuinely give a shift less. So, it's mixing the two, which I think really hurts a platform, because…
And now we like having personality.
There's a—there is a line here, though.
No, you need personality. If you don't…
Yeah, we want people to—to sort of get to know you more through things.
Yeah, so like if you were at a cooking conference and then you saw that they had a pair of cleats in the hallway or something, like I don't know, just like if it's even tangentially related, that's fine. But if it's something so weird, out of the blue, doesn't make sense…
If it was just like, "Okay, guys, I'm at—I'm at a cooking conference. I do cooking stuff, but you'll never guess who's speaking."
And then you're like, "Wait, who's speaking at the cooking conference? Is it…"
…it's just like Joe Montana. Joe Montana has a cookware line now. Who knew?
Yeah! Like that would make sense.
Like, so that's interesting and it's a hook. It's a cliffhanger.
You actually share a really great story.
But like it's a—it's a thing and it gets you somewhere and it's like, "Oh, wow!" And then you're like, "Oh, I didn't know that they did—that they were a professional chef."
And then you get to know something, but you still had the payoff that matters. No one cares that you went to your friend's birthday party. Like I feel like that's the best example, because like we've all sort of done this where you—you have a group photo with a bunch of people that no one knows, and you're like following…
Or if you're like a, oh, shit, I had a good one, I totally forgot what it was. But yeah, anyway, just making sure that it's actually related to what you do.
Yeah, useful, relevant. Like, anyone who would care. Like when it's a photo—like I know old-school like Facebook, we post a photo with our eight friends that we went out to dinner with and it's like, "Hey, look!" and it's just for us, for eight people.
But if you have a small business or you're a realtor or whatever, why would anybody care?
And we're not in the interest—we're not in the social graph anymore, the world, so the algorithms are pure interest, so your friends aren't—the friends who would know these eight people aren't seeing it anyway, it's strangers. Like, we've looked at the analytics lately, and consistently across every platform that we work with, approximately on the—on the rare low end, it's 65%, but 75 to 85% of all views are non-followers.
Which is fascinating, and that's only on Instagram.
Just to lean—to lean on that again, 75 to 85%… Like, I've looked on multiple, not just Instagram.
Oh, okay. I've only looked on Instagram.
Okay, so like 75 to 85% of the views and engagement and everything, all non-followers, which also shows like, who follow you, it does not matter. You could have eight people follow you, and then you reach so many more because what matters is what you're saying, not who you're saying it to.
See, and then it matters so much what you actually say in your video for like keywords and things to pop up in search for whatever it is, and then same with your description and hashtags. I will die by hashtags. I know nobody uses them anymore, but I really think they do help with discoverability if you're using them properly.
Well, because also, think about it: cooking platform, gluten-free cooking. There are—it's hard to find the gluten-free cooking community. You can search for like "Gluten Free Sally," you know what I mean?
Like, what is it going to be?
How did you know my stage name?
But if you search "gluten-free" and it's like, explore this hashtag, the only gluten-free things you're going to look at are the things that are hashtagged in there. Like, that is—it's a mechanism for discovery, even if it's not used a lot. It's sort of the only way to find anything when you don't know who you're looking for.
Exactly. Yeah, so keep using hashtags! I feel like I need to make a shirt, like, I don't know, how people are outraged about the Oxford comma, I'm outraged about hashtags.
Who is outraged about the comma that should be there?
Vampire Weekend. Actually, no, they're not outraged, they're anti. "Who gives a fuck about an Oxford comma?" It's a good song, not when I sing it, but it's a good song.
Ladies and gentlemen, that was singing!
You know what I was wondering? No sound came out! I didn't want to give away my many talents.
I didn't want to, you know, dazzle the listener with how great I can actually sing. So, just if you want to hear me sing, comment below: sing, sing. Sing, sing, girl, sing!
Anyway, I forgot what I was just going to say.
You interrupted yourself.
Yeah, so basically posting everywhere is so important, we find it very important.
Yes, it is. And you're—if you just think about, like…
You're already doing the work of making a video.
Exactly. I want to reach as many people of the right people, again, that's very important, but I want to reach as many of the right people as I can, and say you're sending out flyers. Like, think just paper, old-school, I'm sending out a postcard all over town, but I'm just going to send it to two blocks.
Hopefully everyone figures out that I'm doing this. No! Like, two blocks out of what, 20,000?
So 18, or 18,000… Good god! Carry the one.
19,998 blocks.
Then you're not even in the—where they are. You're not doing anything where they are. They are on LinkedIn, as much as you—they are on BlipBlurp, the platform you don't even know exists.
BlipBlurp is—is everything. BlipBlurp!
Oh, we should connect on BlipBlurp. Well, and another thing that I was just thinking about when you said it, which is a silly reason, but you never know what could happen.
Ooh, raisins. You can monetize multiple platforms if you get to that stage. Like, that shouldn't only—that shouldn't be your objective, but if you happen to build enough of a following everywhere, you can have multiple platforms going at the same time.
That reminds me, we talked about the foodie girl last week who had like 14 million followers on TikTok, had reached 350 million people in the last six months, whatever it was. The numbers were astronomical.
And I hadn't read the article yet, you had told me about it. I read it, and sort of the footnote in it is she had 14 or 40 million followers on TikTok, could never make any money, so had to quit, and she had 900 on YouTube because she never tried.
She put a little bit there, and didn't have a meteoric rise, and then gave up. Where if you're trying to build something and build something worth value, it—if you're doing something of value, do it everywhere. Like, just think if she would have had, I don't know, 2,000 people on YouTube who loved what she did and supported it in the way that they can through YouTube, or AdSense, she had 4,000 subscribers, AdSense kicks in, suddenly she's getting all these views and getting paid by YouTube.
TikTok effectively doesn't pay you anything, like, compared to YouTube. Suddenly, she could have had enough to pay her rent. Like, she was doing this full-time for however many months, built a huge following, and couldn't afford rent.
Yeah, but it's also because that vanity, it's like, "Well, it doesn't really work there, so I'm not going to do it." It's like, "No, it works everywhere. Just stop putting your bar, your expectations, at a certain part, at a certain point."
And like, there is a route where if you wanted to do different content on every platform, there's a TikToker that I follow that I really love. She posts her like, intimate—not intimate, but like her videos on TikTok, then she uses…
Yes, and then I follow her on OnlyFans. No. But she posts her videos on TikTok, and then on Instagram she has her photos, and then YouTube she does her vlogs.
That is so much work! But that's what she does because she's an influencer. So, that works for her.
That works for what she's trying to do, and now she's building a couple different companies at the same time, which is really fun to see, but it's very different types of content that she's making to distribute people and push them to all the different platforms. Now, I will say I wish she would post her videos to Instagram, because I think she's missing a huge, like—people on Instagram probably haven't even heard of this person, but on TikTok she's like everywhere.
But she's really I think missing a huge demographic by not posting everywhere, I think.
But what I want to throw in here is this podcast that you're listening to right now is the two of us. We have two cameras, we have one light…
And that's it! We shoot it, we post it. That's it.
This person has an entire team running all of the video and all of the social media and all the production and all the scheduling and all the planning and everything. And now when we think, "What does a team look like?" So, for MAVEN, we do hyper-local video content all over the country for small businesses. There's two of us, but we've built the system so we can—you could be a solo business owner, and we can be effectively your marketing department, because we've built the systems to do that.
So that still is—this person has us behind them, behind the scenes you never see us. But when we're talking at certain scales, and I want to hear this number, but I just wanted to say podcast, this is the two of us, we just put this out, whatever. Diary of a CEO, Steven Bartlett.
It is a phenomenal podcast. One episode a week, maybe two, maybe sometimes three, but I don't think he does three a week. It is so good, so well done.
Not that dissimilar from what we're doing here, just like arguably just like podcasts, it's structured, it's—it's its thing, but it's an interview. He—it has grown so much that he just crossed 100 employees working on the podcast.
Just the podcast! Like, the social media that goes out for it, the clips, the editing, the scheduling, 100 people! And this is for one man who runs a successful podcast where he talks to one person two, maybe three times a week.
Like, we all think, "This is a conversation, it's easy. I'll just do it." And then, you know, "I'll just post—I'll have five clips a day from the podcast, that's the only way people can find it, da, I'll actually do this, I'll do I'll do…" No! Like, you won't.
Like, you won't! Trust us, it's exhausting! And like everyone you look at who seems to be so prolific and so successful as like a solo person, when you actually look into them, they probably have—they at least have a small team, like what we do for people.
But many times they have, what I would say, a bloated team of way too many people. But it's what it takes to build the thing that they've built.
Exactly. But that's such a different business that they're building. So, like, most of the people, we're primarily speaking—I've said it multiple times now, but to small business owners and realtors specifically, 'cause that's sort of our unintentional niche, that, well, intentional, but unintentional.
But that is—you're not an influencer. You're not, hopefully not trying to be an influencer, otherwise this doesn't really make sense. So, like, you need to sort of figure out what is the most—which is what we do for our top bananas and for my hyper-local content.
Yeah, we highly, highly optimize the content so that it's the most effective it can be, 'cause otherwise, A, what's the point? And then two… What?
Stupid, I laugh at my own jokes. No, I do, but I was busy laughing at my own joke and I was like, "God, people that laugh at their own jokes are stupid." And I was like, "I laugh at a lot of my own jokes." That's all that went on right there in that little gap. I totally forgot what I was going to say now.
Here we are, and I'm a horse. But anyway, just post everywhere, post your one video, post it everywhere, because you're like literally you're doing the same exact amount of work. I remember hearing people say before, too, that this was for home tours specifically.
Yes, they were going to go in and record multiple different tours for each different platform, and then they never posted to social media ever again. Or they tried it once, and then they realized, "Wow, that's probably not the best use of my time, when I should be working on literally anything else in the business." Like, this is one tiny part of—it should be one tiny part of your business.
So, marketing is a very, very vital, important part. Yes. But when you're the only person doing it…
But when you're the only person doing it.
I just wanted to real quick say like, if you're—if that's you and you have a solo or two-person business, someone needs to run the business. Exactly. You're not in the business of marketing, because if you're marketing, you're not working—you're not working the business like it needs to be worked.
Exactly. So, you need to do both or have someone do the marketing. And marketing is vital.
Like, it is the be-all and end-all. Like, you can have the best product, best business, if no one knows you exist, good luck. Exactly.
Not even good luck. Unfortunately, you are already on the downswing.
Yes. So, 100% do marketing, and this isn't to scare you from not doing anything. Like, this is purely just to say, if you're already dedicating the resources for this one freaking video, whether it's your time, your money, whatever, put it every single place.
Like, you literally have no idea where your next customer or client is going to come from. So, just please do that. That's the—that's all I have.
Well, and if you are set on having different things on every platform, here's the one little—the little, hack: post all of the things on all of the platforms! Like, you would have five things going out every day if you made something for every single platform uniquely every day. Yeah.
And then every platform has five things. Like, why not? Like, even…
Every platform now, except for YouTube—like they support video and image.
YouTube—YouTube has posts, too. We just never use them.
Yeah, everyone has everything. It's all the same.
So then, you silly gooses, what are you doing?
But you know, like if it's just like, "Oh, you know, but I really—I want to use Instagram for this," it's like, fine. And post the other stuff. Yeah.
It's easy. Like, it is easier to just post it there also than to worry about, "Should this be there at all?"
With that, I think we're going to bed. No, I didn't eat too much today. I need to eat more.
It's almost din-din's time. -.
I think with that we should wrap, and we will see you next week.
One of these times I'm actually going to have a rap ready for you, and I'm going to forget, probably, the entire time.
I mean, I have raps recorded of you, so I'll just have to play those on here. Okay, bye!
