How to avoid irrelevancy (The Iron Law of Stardom)

This week we’re talking about the Iron Law of Stardom and how you can avoid becoming an animated relic of a time forgotten.

“Stardom is the condition in which the star penetrates reality so thoroughly that you feel you can no more escape it than oxygen. Then, suddenly, there is different oxygen.”
—Louis Menand

Read the original article here.


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Transcript

[00:00] [music]

00:00:12 Amara Andrew

Welcome back to What is MAVEN. I forgot to start the intro. This is great.

Welcome back to What is MAVEN, the podcast for real estate professionals and entrepreneurs to release their creative spirit.

00:00:25 Jeff Sarris

She printed it on my on my contacts. She's reading through my eyes.

00:00:29 Amara Andrew

I'm one host, Amara Andrew.

00:00:32 Jeff Sarris

And I am a one host, Jeff Sarris.

00:00:36 Amara Andrew

We are the hosts. Welcome back. Or welcome if this is your first time.

00:00:42 Jeff Sarris

It's I mean it could only be your second time because this is the second most episode.

00:00:48 Amara Andrew

I keep touching the mic to my lips on accident.

00:00:50 Jeff Sarris

It's fine.

00:00:51 Amara Andrew

You kissed that mic.

00:00:53 Jeff Sarris

But yeah, this is the second episode of the show and today we are talking about how influencers are dead. Influencers, why can't I say it?

00:00:59 Amara Andrew

Fucking influencers are dead. What do you not understand?

00:01:03 Jeff Sarris

But yeah, we're talking about influencers are dead.

00:01:06 Amara Andrew

Okay, so he Let's just turn you off. So, we're going to talk today about how influencers are dead.

00:01:13 Jeff Sarris

And the iron law of stardom.

00:01:15 Amara Andrew

Yes.

00:01:16 Jeff Sarris

And how you can avoid falling into that trap.

00:01:19 Amara Andrew

Yes.

00:01:20 Jeff Sarris

It is it's sort of timely based on some things that we've seen recently.

00:01:26 Amara Andrew

Yeah, this is kind of what inspired it. Inspired.

Understanding the Iron Law of Stardom

00:01:30 Jeff Sarris

But yeah, I mean basically just really quickly, the iron law of stardom being that you have 3 years, 3 years of stardom. And that is an iron law that has been shown proven true for a very long time. The concept

00:01:43 Amara Andrew

Scary so in any discipline, no matter what, like there is just a 3-year period. Like

00:01:48 Jeff Sarris

Yeah.

Tech, entertainment, sports, sports!

00:01:53 Amara Andrew

Sports! Oh, we're having trouble today.

00:01:55 Jeff Sarris

Yeah. So, just for the queek

Just for a quick overview of what it is the 3 years, but we're going to dive deep and explain really what it is, what it means to you and how you can avoid it. But quickly, will you explain where this came from and how it applies to a very specific person? I don't know why I'm saying it that way.

I was trying to

00:02:30 Amara Andrew

You're not being queek.

So on Instagram, I'm sorry, Instagram. So now you understand.

00:02:40 Jeff Sarris

It's okay. It's a little early. It's like noon.

00:02:43 Amara Andrew

Queekly.

So on Instagram the other day, I was scrolling through. Well, I never scroll on social media ever, just because I don't enjoy it, personally. It's just It's a time suck, except for TikTok.

I do enjoy TikTok, but besides that, I was on Instagram cuz I was posting something and I saw a post. I forgot I followed Lady Gaga on there, just because their algorithm sucks ass. The Instagram, the Instagram.

Should we just delete this episode? It's so

00:03:12 Jeff Sarris

No, this is good. But, like I've talked yeah, yeah, yeah.

Lady Gaga Nurtec Commercial and Stardom Windows

00:03:16 Amara Andrew

So on Instagram, I saw a post. It was from Lady Gaga, and mind you, I haven't scrolled for a long time, so I had no idea. It was a post, a sponsored ad from Lady Gaga for a drug called Nurtec, not a sponsor.

It was the weirdest thing, and I was like, "Is this a joke?" And I so I went to the comments immediately, cuz that's what you do, and everyone's like, "What is happening? What is this?" They thought it was an like all the super fans thought it was a an ad for the Chromatica Ball Tour or something like that, cuz there's like a DVD supposed to be announced, and everyone was like, "What the fuck are you doing?" was basically the feeling.

So then I went through her most recent posts to be like, "Okay, is this something new? Is this something that she's been doing?" And I saw that before that, all like most of her posts were just advertisements for her cosmetic line, Haus of Gaga, or what or Haus Labs, I don't know, I'm not familiar with it, so I was just like, "This is really weird.

Like, this doesn't feel like Gaga." So then I brought it up to him, and then I was like, "I remember I saw the same exact ad from Khloé Kardashian a long time ago. This was like last year or something like that." So, it was just really weird. But anyways, so this brought up the idea of the iron law of stardom.

00:04:31 Jeff Sarris

Yeah, because I've always used Lady Gaga as the example recently for the iron law because she had her window where Let me just actually read the quote from the person who sort of coined this term. It was like 25 years ago that he wrote this article.

00:04:47 Amara Andrew

So yeah, the article was published in The New York

00:04:51 Jeff Sarris

So, "Stardom is the condition where the star penetrates reality so thoroughly that you feel you can no more escape it than oxygen. Then, suddenly, there is different oxygen." And I think that really encapsulates this, and with Gaga specifically, because she took all the oxygen. That was it.

She was everywhere and everything for a window of time. And she is still very successful, but she is not just grabbing all of that oxygen in the room like she once was.

00:05:23 Amara Andrew

Yes. So that's the difference I read in a separate article to prepare, that somebody described it as the difference between stardom, which is when someone is just everywhere, you can't escape them, versus somebody being a star. So, they described it as So they described it as Good God.

00:05:43 Jeff Sarris

Did I start talking?

00:05:45 Amara Andrew

So, they described

00:05:46 Jeff Sarris

Should we say this is episode two, or we're we're getting this dynamic duo figured out?

00:05:54 Amara Andrew

Shape of bucket of water. My nails! So the person who I read the separate article to talk about the iron law of stardom, they identified it as if you're in a restaurant, the difference between stardom and being a star is when you're sitting there with your dinner compatriots and you're talking about a celebrity, that is the stardom, meaning you can't escape it.

It's in the news. It's the person or whatever is everywhere and that is like the hot topic, versus if you look across the restaurant and you're like, "Holy shit, that's Lady Gaga," that is a star, where like you weren't talking about her other than this Nurtec thing, which was super weird, but that is the difference. And like in the article, cuz the article's from 1997, so it's a little dated, but like the core theory of it is timeless.

00:06:48 Jeff Sarris

Yeah, the premise and even the references, even though the references were more timely then.

00:06:52 Amara Andrew

Yeah, so that's what I was going to get to is like he used

00:06:55 Jeff Sarris

That's why we're here, cuz we are bringing we're I think we even just it doesn't even matter like what he's said, like we're just moving it up to today with Lady Gaga, with the Kardashians, with maybe your favorite influencers in whatever vertical you're in, could be entrepreneurship, could be real estate, could be anything.

Like basically, is it okay to zoom forward a little bit? Yeah, so like just thinking that the whole thing is understanding that this window exists, and how it's been proven time and time again. So, like what are some other examples, I guess, of the three-year

00:07:27 Amara Andrew

What's the last one, let's get into it.

00:07:29 Jeff Sarris

But like even just Yeah, you're on to examples.

00:07:30 Amara Andrew

So, one of them was The Beatles, where they sub We should have just identified this in the beginning, also, just like talked about the article and then provided our own. Well, we'll figure it out. We're figuring it out.

But one of the things was The Beatles, where it's this So, the author, I forget his name, but he states that it's this 3-year window and then after that, you're essentially just kind of obsolete. Like you still exist and people know you, but it's kind of like, "Oh, whatever happened to Tom, Dick, or Harry?"

00:07:59 Jeff Sarris

Well, and it's You're an animated relic, which I thought was an amazing quote. So, like the person still exists. They're still that, but you're an animated relic of the past.

Reinventing Personal Brands Beyond Three Years

00:08:09 Amara Andrew

So then, there's the 3-year window and then sometimes, very rarely, people have been able to reinvent themselves to have another 3-year window. So, one of the main ones, which I thought was a really great example, was The Beatles, cuz, obviously, they started as like the Fab Four or the mop top crew, whatever, mop top crew, whatever the fuck you want to call them.

But then after that, they got like hippy dippy, Sergeant Pepper kind of vibes, which it was 3 years. Like, it was a 6-year period, technically speaking, but it was very separate 3-year periods, very different styles.

00:08:41 Jeff Sarris

And she says obviously. Probably obviously for people of a certain age. It means nothing to me.

00:08:48 Amara Andrew

Are you saying I'm a hundred? I'm younger than you.

00:08:50 Jeff Sarris

No. No, no. No, but I only mean like that reference to me is like I don't I know The Beatles just as The Beatles, so like it doesn't it doesn't play for me as well saying the two

00:09:01 Amara Andrew

Well, it depends on how into music you are, though, because you don't care about anything old.

00:09:05 Jeff Sarris

Yeah.

00:09:07 Amara Andrew

Yeah.

00:09:08 Jeff Sarris

No, but that's where like so moving it to Lady Gaga, moving it to the Kardashians, moving it to other people and how they reinvented themselves. And what does this mean for you? That's really the big thing.

So, what is it? Like no one you're not probably trying to be The Beatles and you're probably not trying to be Lady Gaga.

00:09:24 Amara Andrew

No, but to not You can be many different things. So, one of the things that we were also talking about, when we went on a sushi run, was how just even personally, we've reinvented ourselves. Just like, I mean, we're not any level of anything, but just I was in academia for forever, essentially, and then it was like, "Okay, well, this sucks.

What can I do now?" And then it was like, "Oh, well now this is MAVEN, like that is what we're doing." So, just don't be afraid to reinvent yourself, I guess.

00:09:57 Jeff Sarris

Well, yeah. I mean, that's very important. But, and even just knowing that so what you're doing now, there's a there's a few different ways that I think this really applies, that's like really important to note.

So, the animated relic, I think I just want to touch on that real quick because you can just think back to any of the influencers, any of the performers, the artists, the musicians, like all these things. Like, maybe like me, I was into metal in the like early 2000s. So, there's bands like Papa Roach and Disturbed and all these bands that at that time were everything in that scene, they took up all the oxygen.

And so many people would be at every show and see them all the time. Now it's fun to look back on those songs, maybe to go to a show now and then, but they're an animated relic of the past. They are still in existence, but they're not they're not gobbling up the air, they're not gobbling up new real estate

00:11:00 Amara Andrew

Huh!

00:11:00 Jeff Sarris

But new real estate in the music industry, because they're performing what they did before to the people who love them before, which is something to keep in mind. It doesn't it doesn't matter as much that they're now this animated relic. The thing that matters is that if they're going to keep doing what they're doing, they're selling to the same people, and they need to recognize that.

00:11:25 Amara Andrew

Cuz that's like the Deadheads. That was the first thing that I thought about, too, where like

00:11:28 Jeff Sarris

What is that, Grateful Dead?

Okay.

00:11:30 Amara Andrew

Where, yeah, you still have so many fucking people that show up, but then it's the community that you're building. Like, this touches on so many different things and it touches on our topic for next week, where you have like your dedicated loyal following, and they'll follow you anywhere, like as long as you're still providing what you're kind of promising them, and like just upholding that and just being able to be like, "Yeah, like we're all we're all in this together."

00:11:58 Jeff Sarris

So, what examples came to mind for you, the listener, the viewer, the whatever? Like, I would like to know. We'd both like to know, like in the comments below YouTube, preferably, if you're listening on listening on any podcast app.

If you jump over to YouTube, you go to whatismaven.com/podcast, you can find the YouTube video right there and comment below here because that'll be the easiest spot to have everything together. I know this show doesn't have It's brand new. We don't have like a big audience or anything, but we're we're sort of using this as our example on how we're building and growing with time.

But I'd love to know what maybe bands, artists, musicians, authors, anything come to mind for you that are still in your world, but You

00:12:42 Amara Andrew

Even my favorite band.

00:12:43 Jeff Sarris

Yeah, but I was but you can look back on the window. So, what are you thinking of?

00:12:48 Amara Andrew

Well, I was thinking of The Hours. -huh. Cuz they had a very specific time window. Like, they're still making music and doing a bunch of wonderful things, but they're all kind of doing their own things now, like each of the members, and they really had this like sweet spot window where their first album came out, I think it was 2006.

I think it was Strange House. Now, I don't remember. My God, I haven't thought about this in a really long time, but just you saying that, it was like 2006 to 2009.

And then it just kind of fell off, like the excitement. And that was also like my excitement, too, cuz like I loved them. I was obsessed with them, and now it's kind of like, "Eh, they still exist."

00:13:25 Jeff Sarris

Well, yeah, and I even think of Casey Neistat.

00:13:27 Amara Andrew

Yeah.

00:13:28 Jeff Sarris

Ultra successful documentary film filmmaker on YouTube. He did all these things for many years, and those of us who watched him loved what he did. Then a few years later, he decided to start daily vlogging.

He reinvented what it meant to be a daily vlogger, meaning he was shooting cinematic-type vlogs, like he was shooting them with a three-act arc instead of just sitting in front of a computer and talking at it for an hour, whatever people would do. And he ended up becoming ultra, like reaching an entirely different level, but the people from the beginning stuck around and then a bunch of new people came in because he reinvented himself, which is so important.

But then, this leads into the next part. So, inevitably what happens is someone reaches stardom, success, like prominence in whatever it is, whatever the area is. Then they get imitations.

There's so many imitators that just show up, and this is actually why that window is small. What are you laughing at? What are you going to say?

00:14:34 Amara Andrew

I like I like taters.

00:14:37 Jeff Sarris

You like taters?

00:14:39 Amara Andrew

Okay, good.

Sorry, folks.

Content Saturation and Imitators in Social Media

00:14:41 Jeff Sarris

Yeah, there's a lot of imitators. And that's actually what starts to gobble up the oxygen. So, Casey Neistat, for an example, reinvented vlogging, reinvented daily vlogging.

There was Would it be a glut of vloggers? Is that the right word, glut?

00:14:57 Amara Andrew

Sure.

00:14:58 Jeff Sarris

Okay. There were a lot of new vloggers who all flooded into the same space because they loved what he was doing, they wanted to try to do it as well. But there was a window of time where people built up their following, their audience, their community, their true fans, which we'll talk about later, based on the fact that other people liked what Casey was doing.

Then they were like, "I want more of this." And then it's like, "Oh, this person does it similarly. I'm going to follow them. This person does it similarly.

I'm going to follow them." But what happens is all of that oxygen gets gobbled up and that's why the stardom law exists. You have a 3-year window because suddenly all the imitators are there. Like maybe there's that movie or music or whatever it is that it struck a chord with people.

Now there's a lot of it. So, it's no longer going to have all the room to do what it does, and also, times change. They ta- they change in 3 to 9-year windows, dramatically.

And part of the thing that So, the next part that I want to talk about is that we don't want to be copying. Like all the people you might think of, like This is sort of geared towards real estate and everything, too. So, the people you might think of in real estate specifically as influencers, you have to remember that they hit their stride in a certain window of time that may have been a year ago, 2 years ago, 3 years ago, whatever it is.

If you're emulating them now, you're adding to the crowd. You're just part of the crowd who's doing the same thing. And this is the important part is This is something that I've talked about a lot like with sort of coaching clients and on my other podcast and things, is that if there's already a map, if someone is selling you the map to where you're going, that map is already out of date.

Because now that was the path that worked for them at that time in that moment. So, if you're following the same exact thing, doing the same the same exact thing, you're not going to get the same results. And everyone else who's following the same thing will also not get the same results.

But while that's happening, someone else is creating something completely new, distinctly them, who is going to be the next shiny object that a lot of people will chase.

00:17:19 Amara Andrew

I just like staring at him sometimes. Yeah.

But yeah, really, if you're doing the same exact thing that other people are doing, then you're not doing anything unique or different, and then it's like, "Well, why the fuck would I listen to this person if Bob, whatever, is already doing it and he's doing it really well and he's been doing it for 6 months now?" It just doesn't make any sense, where you have to do something totally different, totally unique, and also genuine to you, cuz this can then tie into authenticity.

Like, if it doesn't feel right, people aren't going to want to watch it, and it's going to be like, "Okay, well, I think they're just doing this for the clicks or the views or whatever," and it's like It just feels yucky. Like, you totally know what I'm talking about, where there's someone that you can think of where you're just like "Ew, it feels gross." Like, I can think of seven different people right now where I'm like, "It feels fucking gross, like I don't like it." And it just feels so disingenuous, and it's like they're What?

00:18:14 Jeff Sarris

Names.

00:18:15 Amara Andrew

Names. Well, Jeff Sarris over here. No, just teasing.

00:18:20 Jeff Sarris

Nobody knows who I am. I live behind the scenes.

00:18:24 Amara Andrew

Not right now.

But there is just There are those people that you think about where it's just like It just doesn't feel right. And then, I mean, maybe it's you. Maybe you're just like, "Maybe it's me!" And Listen here, you!

I mean, I don't know. It's good to be self-aware. If you're just like, "Yeah, I'm just copying exactly what Schmendrick Schmaker is doing." Well, no, but like, it's easy to be a copy.

It's hard to be original. And sort of the thing, when you think about it, the people who get the outsized results are the leaders, the people who redefine a category, who really think, like, not to get like clichéd, but like outside the box. Like, they're doing something different and they get outside results, and then all the followers get the scraps.

And those scraps only exist for a window, but you think about that leader, and that leader only had their window for a little bit until they redefined or re- they pivoted. They changed their approach because they saw the times were changing. That is something that's really hard to recognize, I think.

So like, Lady Gaga had her music. Her music moment. But then, we were just talking right before and you were sort of describing her other moments.

She's had a couple of others because she changed with the times as she needed.

Yeah, cuz like when I was like in high school, Gaga was just starting to like become what she was, or I think The Fame was released in 2008 and that was like peak high school for me, so it was like everywhere. Like, you could not escape Lady Gaga, and I had one friend in high school who was just like beyond obsessed with her.

And from 2008 to 2011, when I graduated, it was like Gaga was just fucking everywhere. Like, you could not get away from her, which is fine cuz I liked the oddness. But then if you notice, she switched to kind of an old Hollywood actor kind of vibe, which then coincided with her being in a lot more TV and film roles and stuff like that.

So, like American Horror Story, like 2015-ish, and then through 2016, and then A Star Is Born in 2018. And then it just kind of stopped after that. Like, she's done other roles and things like that, but it wasn't as like For non-Gaga fans, it didn't really reach my stratosphere, so it was just interesting because you have these two separate 3-year periods and then now Gaga is like a businesswoman, so she's doing Haus of Gaga or whatever the fuck, Haus Labs.

So, it's just interesting how you can see these little Everything happens in threes. Isn't that weird?

00:20:57 Jeff Sarris

-huh. Well, and it's just It's just nature, too. But, yeah.

You mean

00:21:01 Amara Andrew

You're all threes.

00:21:02 Jeff Sarris

I am. I literally am all threes.

00:21:05 Amara Andrew

March 3rd, 1933, or no, 3333.

00:21:09 Jeff Sarris

You're You look great for my age.

00:21:12 Amara Andrew

But, yeah. It's weird how that happens, but then if you are feeling like you're in a slump of some sort, you need to just keep going and keep reinventing yourself because then it's something new and it's something fresh, and maybe you're doing real estate right now. Cool, that's awesome.

Keep building your audience, and then if you're just like, "You know, I want to pivot to something else," you can still have your audience. You could become a fucking cake decorator or something. Like, that would be That would actually be really cool.

00:21:41 Jeff Sarris

I mean, you could go into juggling. Something that is so polar opposite, so

00:21:46 Amara Andrew

But also, still show that now in your content, if that's something that you enjoy. If that's like a hobby that you really like.

Documenting Personal Hobbies and Skills Publicly

00:21:51 Jeff Sarris

Well, and that's the perfect example is doing in public. So, like taking your action publicly with your audience, because it's so easy to fall into the trap of being like, "Oh, let's say real estate." Like, "I'm a realtor. I am going to try to reach buyers.

Yes. I am going to talk about real estate. I am going to only be seen as a realtor.

I don't want them to know that I mean, I'm I'm really into magic. I do card tricks for all my friends. That's embarrassing.

I don't want anyone to know." But that's the thing. That's how you get to know people. So, first, there's the aspect of getting to know, like, and trust someone.

You have to get to know them. If you're not letting anyone know you, the real you,

00:23:31 Amara Andrew

Which I struggle with that 100%. Like that is so difficult because I'm so

00:23:32 Jeff Sarris

We all do, though. We Everyone, that's why it's

00:23:36 Amara Andrew

No.

00:23:37 Jeff Sarris

Yeah, you're guarded. You didn't do social media at all a few years ago.

00:23:40 Amara Andrew

Doing this, even talking about my thoughts and opinions, is very uncomfortable. Like, this podcast is very uncomfortable for me, but I'm pushing through it with a lot of caffeine and this hunka man.

00:23:51 Jeff Sarris

But yeah, it's important to do. So, doing in public and this is this is also us stretching our legs and working on doing these kinds of things together, and like speaking, and what not. So, this is a practice for us and you're seeing it in real time, like

00:23:07 Amara Andrew

Like, we're literally just figuring this out as we go.

00:23:09 Jeff Sarris

Yeah, like we know how to do it, but we don't know how to do this together. We've never done this kind of thing together.

00:23:14 Amara Andrew

Cuz we also have our own, like you mentioned at the top, we have our own separate podcasts. So, like he talks to people and I don't talk to anybody.

00:23:22 Jeff Sarris

Well, I interview people and you talk to the camera.

00:23:25 Amara Andrew

Yeah, so it's very different. So, us trying to even figure out our dynamic on this kind of a platform because, essentially, this is just how we talk in private, but it's It's a little different.

00:23:35 Jeff Sarris

So, this is how we talk in private by 23:42 into the episode. At the beginning, we're warming up and like we're both sort of like we can tell this episode I was like I want to go this way and you were like I want to go this way, even though we discussed it before.

00:23:50 Amara Andrew

Yeah.

00:23:51 Jeff Sarris

So, like we were You probably saw. We were a little at odds about where this was going.

00:23:55 Amara Andrew

Yeah, we're trying to figure out, "Okay, well, where are you going?" Because you are much more like you have what you want to talk about, where I'm like, "Well, yeah, I'll just kind of"

00:24:05 Jeff Sarris

Yeah, I had I had a little more of a vision for this episode.

00:24:08 Amara Andrew

Yeah, and I'm like, "Sure."

00:24:09 Jeff Sarris

But, so before we get too far from it, I wanted to just say, being yourself is so important.

00:24:14 Amara Andrew

Yes, 100%.

00:24:15 Jeff Sarris

Because So, like any weird, the weirder, the better, you need to showcase that

00:24:19 Amara Andrew

Not weird. If you're eating human flesh, don't do that.

00:24:23 Jeff Sarris

But For anyone listening, I shrugged.

Navigating Evolving Identity and Career Pivots

00:24:28 Jeff Sarris

But, the important part, too, is you none of us are fixed. We are not fixed in time, in who we are, in what we believe, what we think, how what we do, how we feel about like whatever. You are very much expected to change.

Like, I hope

00:24:49 Amara Andrew

You should.

00:24:50 Jeff Sarris

Yeah, I hope that you from anything from this episode, I hope you can take that away and be like For example, this has happened so many times where people are like, "I'm vegan. Veganism is the best. This is the only way to health." And unfortunately, statistically speaking, it's not.

And people don't discover that until they are already "the vegan." And there are countless influencers in that regard who have started eating meat, realizing what they were lacking, realizing their bone density, their teeth, all these things were declining because of the diet they were doing, but they could no They could not tell anyone, "You know what?

I discovered this," because they were afraid that people would be like, "No, you can't do that. You've been telling us something else all this time." But being wrong is what life is. That's the only way we grow.

00:25:47 Amara Andrew

Oh, that's great. That's phenomenal, because that like if somebody ever to me is like, "You know, I was wrong about X, Y, and Z," that's amazing! Like, good, because you grew.

I mean, there are some negatives to that, also.

00:25:59 Jeff Sarris

Well, no, but that's important, though. It's important because we're all real. Like, we're all fallible people, and we should be.

Like, to think

00:26:08 Amara Andrew

But we all think that we're not, and that is such a problem, because it's like, "Well, you said X, Y, and Z," and it's like, "Yeah, I read a book and it totally changed my entire life philosophy. Like, I'm not allowed to do that?" Like, I think people just get too stuck in, "Well, no, you were this way forever, so that's what you're supposed to be."

00:26:28 Jeff Sarris

Well, yeah, and identity. This is my identity. My identity is a realtor.

Is it? Like, is that who you are or is that who you're trying to pretend that you are? Like, not meaning that you're not a realtor or successful or anything, but is that the extent of your identity?

If it is, that's okay.

00:26:49 Amara Andrew

But I hope not. I hope you have way more going on.

00:26:52 Jeff Sarris

But I could totally see it, you know? Cuz like to me, like I'm an entrepreneur. That is very binary and finite.

It just so happens that it's an entrepreneur in health and wellness, in design and development, in this kind of like videography stuff, helping you, like just it's all over the place, but it could be binary. So, you could be identify like your identity could be realtor and board games.

00:27:14 Amara Andrew

Yeah, like board games.

00:27:15 Jeff Sarris

Well, yeah. Well, see and that's the thing, showcasing that. So, you said there was something you said, I just wanted to touch on it, on the learning new things.

Like as you're growing, the juggling, that's what I wanted to come back to. So, you might not be into juggling or illusions or magic right now, but what if in a week you're just like Or after listening to this, you're like, "That actually does sound kind of hoote and fun."

00:27:40 Amara Andrew

If you do, comment below, let us know how your journey is going, or tag us in a video or something because I want to see that.

00:27:45 Jeff Sarris

Well, and this is the important part. That journey of starting is everything. Like, you being an expert juggler is fine and you share that now if that's who you are, but because you're learning something new, people will relate with that.

People will connect to you deeper, either because you're an established juggler and who knew, or that it's like, "Oh, I tried that. Like, that was fun. It's hard, right?

Like, you can't get past three. Somehow four is impossible, but three is like sort of doable," and it's like

00:28:20 Amara Andrew

And that's how you make your community, and that was like what we talked about last week where I was learning how to sell stickers on Etsy, and I was just literally making videos as I was going, like it was like, "Okay, I think this works. Let's just share it with people," because then they can benefit from it or something.

And, yeah, people have been like, "Oh, this is cool. Now, I can start my shop." Like, you can help people, which is such a cool feeling.

00:28:39 Jeff Sarris

Yeah, people have started their little side hustle because of your videos on that. And if you're watch If you're actually watching and listening to this, you would not think of her as an Etsy person. You wouldn't think of her as an art historian.

You wouldn't think of her as What's something else that you've done? Like, just a million different things that you've done, an archivist. What?

Why are you laughing?

00:29:00 Amara Andrew

I had a dirty joke. I'm not even going to say it.

But, yeah, just all these different things you wouldn't think of

00:29:05 Jeff Sarris

She's holding back. She's not She's not revealing the true her.

00:29:09 Amara Andrew

No, I'm not.

00:29:10 Jeff Sarris

She's not following the rules.

00:29:12 Amara Andrew

Maybe one day. Subscribe and you'll find out. Zing!

00:29:16 Jeff Sarris

Zing! You've been zonged.

00:29:19 Amara Andrew

You have been zonged.

00:29:20 Jeff Sarris

Okay. But, yeah. So, change and continuing to be public, be real, be who you are

00:29:26 Amara Andrew

Be who you want to be, Barbie girl.

That was an advertisement.

But, yes. Keep being you. Keep reinventing yourself.

Don't be scared to grow, like

00:29:38 Jeff Sarris

Yeah, and pivot. Like pivoting is something that's so important. So, real estate today, professional magician tomorrow.

It doesn't matter, and this is the one thing. People are like I've I think I mentioned this last week. I know I mentioned it last week, but working with people, helping their build helping them build their side hustle and their businesses, there are many people, more than one handful, that I've worked with many, many, many times over the years who their interests have changed, but they've never started the thing to share those interests, and it doesn't matter where you're at.

Like, a year and a half ago, people there was a new group of people who thought of me as an NFT person. I'm still think NFTs

00:30:20 Amara Andrew

Oh, yeah, that's something I did, too.

00:30:21 Jeff Sarris

Yeah. Like, I still think it's very interesting, but there's people who are there who might be listening right now, and

00:30:30 Amara Andrew

Hi!

00:30:30 Jeff Sarris

Thanks! Just teasing. Hi!

00:30:33 Amara Andrew

No, but there are people that we like love and adore. They're awesome.

00:30:36 Jeff Sarris

Absolutely. That was just fucking around.

00:30:37 Amara Andrew

Yeah, but they might be listening or watching right now and they followed along because we connected. And it's not a top down thing, it's a we connected with the people and they're coming along on the journey, even if they're not in real estate, even if they're not starting a business, but they're here because they continue to support us, and this is what will happen with you.

So, you start that thing, you're like, "I'm really into e-commerce. I want to talk about e-commerce websites." Like, right now that sounds weird. Not that long ago, Shopify didn't exist.

Like, WooCommerce was a plugin for WordPress. Like, there's things that were new that you could make your name as that person. And then you're like, "You know," to go back, "now I'm into juggling." There's going to be a group of people who are like, "I'm only here for e-commerce." Then there's a group of people who are just like, "Oh, no shit.

That's kind of fun. Like, what's he up to now? What's she up to now?" Like, and there you will have your group of true fans that continue, which is sort of like leading into next week is the topic for next week, we're going to talk about building that 1,000 true fans, and how that's so important and how that satisfies what we're talking about, because we're talking about the iron law of stardom, but we don't need to reach stardom in the examples that we were talking about.

So, we're talking about Gaga. That's a level that a tiny handful of people will ever reach just in our collective lifetimes. You don't have to get there to be extremely successful.

If you can find 1,000 true fans, you will be set, and we're going to talk about that in depth next week. But was there anything else you wanted to talk about with the Iron Law of Stardom before we get into recommendation station?

Just go do stuff. Stop being like, "I can't." I don't know, I'm sick of hearing that from people. Just like, "Ugh, I don't." And even like people that you've talked to

00:32:32 Jeff Sarris

Yeah.

00:32:32 Amara Andrew

Where it's just like, "Oh, yeah, I will one day." That drives me fucking nuts! That's like my biggest pet peeve. It's like, "Why not?" Just literally, yeah, have a fucking phone, like it has a camera, presumably, and if not, then go find one.

Like, borrow your neighbor's, I don't know.

00:32:47 Jeff Sarris

You're dying. We're all dying.

00:32:51 Amara Andrew

Not me.

00:32:51 Jeff Sarris

Vampire.

00:32:52 Amara Andrew

Vampire. I am the vampire.

00:32:55 Jeff Sarris

At the at the baseball game, you're a vampire.

00:32:57 Amara Andrew

Tonight!

00:32:58 Jeff Sarris

No, but you're dying. I'm dying. She's dying.

We're all dying. What are we waiting for? Like, why are we so concerned about what people think?

What we're going to Donk! Did you Did you bonk me on the head? Is she going to kill me right now live on this show that's not live, that you're watching later, that we'll just like edit it out of?

00:33:19 Amara Andrew

Evidence.

00:33:20 Jeff Sarris

-oh. But you're dying, you're going to die one day and nothing will matter. So, do what you want to do and if you want to build a business, if you want to build a platform, if you want to build something of substance, like just do it, and she's smirking at me, so I need to What?

00:33:36 Amara Andrew

No, you just Keep going.

00:33:38 Jeff Sarris

But just do it.

00:33:41 Amara Andrew

Nike!

00:33:42 Jeff Sarris

But yeah.

00:33:42 Amara Andrew

Not a sponsor.

Maven Podcast Hotline Call In Announcement

00:33:43 Jeff Sarris

So yeah, you really need to just get started. So, before we get too much further, we do have a voicemail number that we would love to have you call in to if you want to be on a future episode.

00:33:54 Amara Andrew

867-530 No.

00:33:57 Jeff Sarris

Don't call that one. Whoever has those had those numbers before hated it. Now those don't exist, probably.

00:34:02 Amara Andrew

They should call and find out.

00:34:03 Jeff Sarris

But, 530-628-3611. That's 530-MAVEN-11, and we want you to call in and feature your voice on a on a future episode. With time,

00:34:16 Amara Andrew

Do it.

00:34:16 Jeff Sarris

Hopefully, we'll have some we'll we'll start to build our community around this show, around what we do, and then we'll start to have people calling in, which is going to be really fun. But,

00:34:29 Amara Andrew

Yeah, and if you have any questions, comments, concerns, please leave it on the MAVEN hotline.

Netflix Arnold Documentary and Twins Movie Review

00:34:34 Jeff Sarris

-huh. But, recommendation station, what do you have today?

00:34:39 Amara Andrew

I forgot that this was part of the show, so you go first.

00:34:42 Jeff Sarris

I feel like they're always a collective recommendations, and as soon as I say one bodybuilder's name, you're going to remember.

00:34:52 Amara Andrew

Who?

00:34:57 Jeff Sarris

I can't pronounce his name as well as you can.

00:34:59 Amara Andrew

Arnold!

00:35:01 Jeff Sarris

So, we were watching the Arnold three-part series on Netflix, which is very good.

00:35:05 Amara Andrew

It was surprisingly good.

00:35:06 Jeff Sarris

That is a recommendation in and of itself, and the beauty of his story is that he skipped the line, and we'll probably have an episode on skipping the line in the future, but he's someone who didn't start where everyone starts. He reverse engineered how to get to the top in three completely different areas. Again, we're talking about pivoting and changing and growing with time.

He was the top of the food chain in bodybuilders. He was one of two, him and Stallone, at the top of the food chain in action heroes as an actor. And then he got into politics and became the governor of California.

The story and seeing understanding how rich his strategy and how like, arguably, brilliant he is and how he approaches these things was very fascinating. But, our recommendation beyond that is a movie.

00:36:11 Amara Andrew

Oh.

00:36:12 Jeff Sarris

Yeah. Well, I don't know if this is my recommendation, but

00:36:14 Amara Andrew

Oh, okay. Well,

00:36:15 Jeff Sarris

If you want a separate one,

00:36:16 Amara Andrew

Sure, it can be, cuz I don't really have anything else, but

00:36:18 Jeff Sarris

I was just, yeah.

00:36:19 Amara Andrew

It's Twins. We had never Or, you had seen it, cuz it was around your time.

00:36:23 Jeff Sarris

I probably saw it when it first came out almost 35 years ago.

00:36:27 Amara Andrew

Oof. How old are you again?

00:36:29 Jeff Sarris

But he saw Twins, or we watched Twins together,

00:36:34 Amara Andrew

Yeah, after the Arnold

00:36:34 Jeff Sarris

And it's Arnold Schwarzenegger and Danny DeVito, and the whole premise is that they're twins separated at birth.

00:36:39 Amara Andrew

It was It was so fucking dumb, but I loved it. It was so weird, so stupid, but also very funny. I was actually shocked, cuz I don't think of '80s movies as being great.

00:36:53 Jeff Sarris

But it was so funny. Like, we were laugh It was just so good. The premise, like a great premise and great execution, I feel like is rare,

00:37:02 Amara Andrew

It was very good, yes.

00:37:02 Jeff Sarris

And they nailed it. So, if you have not seen Twins, I'd say watch the Arnold doc a little bit, get to feel get the feel for him.

00:37:11 Amara Andrew

You don't even have to. You could just watch Twins.

00:37:12 Jeff Sarris

No, I know, but I think you almost appreciate it even more now that I'm saying it.

00:37:14 Amara Andrew

Maybe. Well, and when he said he is exactly the character Julius,

00:37:18 Jeff Sarris

Yeah.

00:37:19 Amara Andrew

So, yeah, what the hell. Do it.

00:37:21 Jeff Sarris

But yeah, if you're interested in the document- documentary side of things,

00:37:26 Amara Andrew

What was that?

00:37:28 Jeff Sarris

Then Arnold, and if you just want a goofy, funny movie that starts and goes, which we realized, new movies have so much preamble, so much lead in to like getting anywhere.

00:37:43 Amara Andrew

But also, so did The Last Action Hero.

00:37:46 Jeff Sarris

No, but I'm saying this movie does not, though. Twins. Twins is just like, boom.

00:37:51 Amara Andrew

Here's Here's everything you need to know, okay? We're a minute in, now let's start the movie. And it was like, actually, fun.

This is an ad for Twins, a movie that's so old, it's older than you. But anyway, that's the recommendation for this week.

Yep.

00:38:12 Jeff Sarris

Well, that means we need to close. We need to wrap, and

There's a serious question ahead. Why did the car get a flat tire?

00:38:25 Amara Andrew

Are you Am I actually going to get to answer this time or

00:38:28 Jeff Sarris

Why did the car get a flat tire?

00:38:31 Amara Andrew

Why did the car get a flat tire? Let's think about this logically.

00:38:37 Jeff Sarris

Because there was a fork in the road! [38:41] [music]

You don't like that one as much, do you?

00:38:49 Amara Andrew

Huh? And then I was like, "Oh god." It took me a second. It was a slow burn.

Bye.

00:38:55 Jeff Sarris

Bye! [38:57] [music]