Transcript
00:00:00 Amara Andrew
When you focus on small things, you'll have small problems. But if you want more out of life, you're going to need some bigger problems.
Welcome back, explorers. This is Useful Not Famous, the show where Amara says the tagline because I don't know what it is.
Oh, I thought you were going to say the tagline.
No. Welcome back to Useful Not Famous. This is the show where we gather and share the secrets that give your business an unfair advantage.
I'm Amara–
–and I'm Jeff Sarris. I gave you your last name back.
Yes, stop. Gross. So, small problems or big problems.
This is a huge problem.
Well, because it's so easy–
Yeah, it's so easy for all of us, just all of us across the board, entrepreneurs, just normies, whatever, to focus on things that don't actually matter.
And a lot of times you don't even realize that you're focusing on the small things.
So, I think first what would be a small thing is sort of what we need to talk about. Not like exact things, but just the idea of what that is.
Well, yeah. Well, yeah. Like, are we worried about like tiny, inconsequential details?
I kind of want to just real quick touch on it from a huge, systemic, strategy perspective,
Because like if we are trying to do something big and we're focused on what does how many pixels off the side is my button on the top in the header on my website?
You're not doing something big then. You're You're focusing on little things. I know that's specific, but I feel like the specificity helps to also apply to people who aren't in business, maybe.
But, you're looking at something, so you're like, "Oh, that just doesn't feel right. I should move it over a little, down, up. Maybe the font's big No, it's smaller." Like, that doesn't matter,
Because while you're doing that, someone is building a spaceship to go to Mars. And like just remembering big problems, small problems, what are we focusing on? When we think about the little things too much, we're only going to have small problems, and we're going to be stuck exactly where we are.
Yeah, small problems can be It's funny because once you break out of only focusing on small problems, you almost can't think of small problems, if that makes sense. Like that could sound self-aggrandizing because I definitely have small problems still to this day, because we all have the or maybe not all of us, but a lot of us have the competitive streak.
I, for sure, do. So, if someone If I see someone doing something parallel to what I'm doing and they're doing maybe a little bit better using all those vanity metrics, thinking like social media-wise or something, if it's like views, engagement, whatever, it's really hard to not compare yourself to that. But that's again focusing on a small problem, whereas the thing I should be focusing on is, "Okay, well, they're doing really well for some reason.
How do I do that, but my version of it, and do it even better? And then what can I build on? What can I use?
Like what can I do?" so, just focusing on making it more what's the word I'm looking for? Like being more constructive with it instead of destructive.
And like so many people get caught up in the small things or even like how I brought up the competition thing, or people that we work with We work with a lot of realtors, not people that we work with, but people that we have heard say through the grapevine that, "Well, blah, blah, blah's doing it in my market, so I can't do it." And it's like, you could do it.
You can do your own flavor of it. It doesn't have to be exactly the same thing. And like that's that's focusing on the small problem where it's like, "Well, they already did it." And it's like, "How many people are in your freaking town?
Like you have maybe 50,000 people or 100,000, whatever." There are enough people where you can do the same thing, but like with your own little twist.
Well, and do you need 50,000 or 100,000 customers or clients?
Exactly. No, you need like 10 or 12.
It depends on what the business is, but yeah. Like you don't need that scale.
And you told me about the thing that Jon Youshaei pointed out with the TikTok creator versus the YouTube creator, which I think that's very important, just because you mentioned vanity metrics. But before you go there, I just wanted to say like in our personal lives, too, it's very easy to focus on the tiny, tiny, tiny things and never get past that, because that's the easy path.
And we all live in our heads.
That is exactly where all of us inhabit. Like 100%, you cannot argue with that. We are all in our heads all the time, and–
That's what makes us human.
Exactly. Like we all have our inner dialogue, our inner stories, like our inner perspectives. And if you're only focused on that and you maybe don't have these bigger I don't want to say aspirations, but if your only focus is on your day right now and yourself, that's a very slippery slope to sort of unhappiness, I would say, because then you're just stuck in the small problems, and maybe you're wondering why you can't get ahead, other people are getting ahead, why you don't feel quite right.
It's because you don't have that bigger problem to sink your teeth into that maybe not only benefits you, but benefits other people, too.
Well, yeah. And just like in our personal life, so a small problem that we've run into, that we do, is like say doing the dishes or things. And maybe, sometimes, possibly, I'm not handling that as much.
Do you want to make this a fight right now? I'm just teasing.
But this is a thing, though. It's so small, so like to–
Like we can easily just smush those away, push those away, like just swish them out of our mind, which I think is a valuable thing. But, of course, then it's a balance between the two of us, because I push that away. I'm just like, "Well, that doesn't matter.
That's that's in my blind spot, selectively." A selective blind spot for small things.
But then I it's illuminated to me that, "Oh, this bothers you. I didn't mean to bother you with that. I didn't realize it." So, again, in ourselves, external, working with others, there is a balance here to strike that isn't It might not be as simple as wiping it away, but it's where we start.
One of the best things I've ever heard of, and it was just said just offhandedly, was I used to work at UIC, University of Illinois Chicago, and my office mate, she just said like this nugget of wisdom, and it's stuck with me forever. Like it was the best thing I think I've ever heard, and it was along these same lines of like when I'd be like, "Hey, can you do the dishes tonight?" Now, we finally use the fucking dishwasher like normal people, [laughter] but she said, "Pick your battles." And she was specifically talking in terms of like relationships and things.
Like yeah, like–
Not the Napoleonic War and stuff? Not that?
Well, then we got to that. But first we had to start with dishes and then we went Napoleonic, then we went, you know, Vercingetorix and all the things.
I was trying to think of any other I was like I was like, "The Celtic War?" I was like, "What the fuck are names of wars?"
They're in here. I have the history in here, but I'm not even thinking about history right now. But anyway, she said, "Pick your battles." And I don't even remotely remember what the context of the conversation was, but that was sort of like her nugget of wisdom, and I've thought about that ever since.
Like, if I have a problem, I think, pick your battles. Like, is this worth me dying on this hill for? Like, no.
Dishes? Absolutely not. It's like, I'll just put them in the dishwasher, whatever.
Now we have a different system in place, so that alleviates the struggle and everything.
And I'm a systems person, so as long as we have a system, I can fit in it better.
Yeah, I'm definitely now.
But yeah. But anyway, so.
Yeah, so the system is I do it.
The system The system is I buy a dishwasher and then you do it.
You're like, "Didn't you just say pick your battles?"
But that was so helpful to think of, like not only in terms of relationship, but then maybe if you have friction with different things, it's like, "Is this going to ruin my day, and am I going to let this ruin my day?"
Pick your battles interpersonally and internally.
Is my small battle going to be worrying about this interaction I had getting lunch?
Like, whatever it I don't even know, whatever it is. Like, am I going to stick with that, and is that going to Is that small problem going to be my problem to focus on, or will I just let it go and go to the next thing?
Like, "Oh, that person was really rude to me today when I got my sandwich." And then you just let that fester in your head. That's–
Exactly, especially if you have stress–
Or how did I What did they think about what I said and how I interacted? Like they were I walked funny, I coughed funny, sn- like laughed fun- whatever it is, and it's like, "But that's a small That's nothing. No one remembers.
No one No one thinks about us in the way that we think people think about us."
No. And if they do, it's like five seconds, and then they move on..
Now, I want to jump to the Jon Youshaei TikTok famous versus YouTube famous, because–
Oh, yes. Oh, this is If you're not on his email newsletter, by the way, you 100% should. His last name, good fucking luck spelling it.
But this is this is obviously Useful Not Famous, and we are very much about the more useful you can be, the more successful you will be.
But the metrics online make us think when we're not in it, we can see something and it appears the metrics of a lot of followers, a lot of engagement, whatever it is, is a metric of success.
But that's only success if your goal and your objective for success is recognition and fame. It doesn't mean you're making any money.
Before we get to the Jon Youshaei thing, though. So, [laughter] I feel like I feel like we're deliberately teasing this out and we're not. It's just natural.
Unintentionally. But we were watching an episode of Diary of a CEO, and the host, Steven Bartlett, said– or if you want to explain it, you'll probably explain it better than me.
Oh, I can. I was just being like, "Bingo! That's a good one to talk about."
He's been tracking his metrics because–
Yes. For a very, very, very long time, because obviously you want to sort of tweak things as you're going, which is what we do with our company, MAVEN. Whatismaven.com.
And he Oh, funny enough, he actually had a marketing agency, too. I just realized.
Yeah, the podcast grew out of it. Just like we have a podcast growing out of it, but like that's his main focus now.
Yeah. He noticed a huge disparity in his videos where–
Here, could I just explain?
This is why I let you explain.
No, no, no, but it's all good. So, basically, the his growth as a platform versus his reach and engagement, he has a chart, month after month, I think it was for 17 years. It was a very long So much data that he's tracked since the beginning, which–
It was. It was like a huge thing of like, "Woo-woo-woo-woo!"
–which also like scratches a spot in like my brain and our brains, I think, because like having data all along is very helpful as long as you're not judging yourself on it. All those things, vanity, blah, blah, blah. But–
Again, using it for a bigger problem, not a small problem.
Yeah. So, he has a chart, and the chart has two lines. One is his growth over time, and it is a It is a slow build, more, more, more, more, more, and it's really big.
So, growth across all of the metrics of views and likes and engagement, and all of these things, composite growth. Then he has a line of his number of videos that have that growth, say. So, he has a Let's say round numbers.
He started with one follower, then he had 1,000, then he had 100,000, then he had 1,000,000. What happens along the way is at the beginning, one view, one follower, say, in theory. 1,000 views, 1,000 followers.
But then as he grows, the disparity between his high-performing videos, so say I have 1,000,000 followers and it's like, "I want to reach 1,000,000 people," or two or 10 or whatever it is. As time has gone on, that has happened less and less. That line is almost flat compared to the meteoric rise of everything else, which is the That line It's hard to describe it.
The line is the average of everything. So, say he's posting a video a day, and he compiles everything that he's posting and finds the outliers. What are the ones that did best?
The frequency of outliers before his best videos would be so much more frequent. Now, it is hard to hit the average of the videos from before when he's 10 times, 50 times more successful and larger. And what he's come to sort of terms with is every single day is new.
Everything I did up until today means nothing on social media, because if I'm not growing and evolving in what I'm doing here, it's not going to grow and perform better just because I have more followers and, broadly speaking, more success in that vein.
Yeah, so that's the whole point, is every single day basically is a reset button, even for someone like him who has I don't even know, tens of millions of followers now on YouTube, if not more.
I mean, his podcast is top five almost seven days a week. Like if you look on Spotify's top podcasts, which, of course, means a lot of views and listens. And that's just the long form,
Because if you're pouring hours and hours into each individual episode, and then you have somebody clipping it up and everything, literally every single one of those clips is an autonomous piece. So, it's not like you're building momentum by And I know we beat this like so much, but having followers doesn't mean anything.
Like, even my metrics for my secret hyper local platform, most of the people that engage with my stuff, 88% do not follow me. Only what, 12% then do? Which is crazy, and I normally don't look at the metrics, but I was just curious sort of what the I was mostly curious if it was like a male or female audience, cuz then we were looking at somebody else we work with.
And their metrics were the same thing. Most of their That's why I looked, cuz most of their engagement comes from people who don't follow them.
And again, this is the social graph versus the interest graph. So, social being the people who follow you. Well, that is a dying model for social media.
Now, it's the interest graph. It's people who are interested in the thing that you're posting.
And even before, when I was posting art history TikTok, like I would have hundreds of thousands of views and millions of views on a lot of my videos, and I had maybe 15,000 followers on TikTok or 2,000 or 3,000 on YouTube or whatever. Like, that doesn't mean anything anymore. It means if you can create the most interesting thing today, that's all that matters.
And that's when you're going for volume, again.
And there has to be a why to it.
Create the most useful thing. If you create the most useful thing that 10 people see, and one in 10 people hire you for $20,000 a year,
You've had an extremely successful video with 10 views. And that's something that's hard for people to come to terms with. So, back to the TikTok versus YouTube story.
Yes. Well, just reminding me of one more thing. I'm sorry! [laughter] But thinking about it, I've literally had people reach out to me, cuz I can only speak for my personal experience, where now with AI, with search, you can look up whatever your question is, and instead of like a traditional Google search where you have all the results and it's like, "Good luck," AI just gives you a couple specific things that it pulls.
I've shown up in multiple results for a variety of different things. One was Etsy, one was a video footage like how to convert it for the program, doesn't even matter. And then I think one more for art history or something, but I showed up, and people told me that, "Oh, I found you through da-da-da.
Like I found this video through ChatGPT or Claude or whatever," which I found so fascinating. And that's all we've focused on forever is to be the most useful person and useful people to everyone by answering and like solving these problems and answering these questions that people aren't. And these videos are from 5, 6, 7 years ago now, and people are still finding them, which is so crazy to me.
But anyway, I just wanted to throw that out there. By focusing on being extremely useful and solving these problems and documenting these things that we've solved for ourselves, that's inherently valuable, because also then ChatGPT is like, "Hey, look at this. Somebody solved this problem like six years ago," or whatever.
Yes. So, [laughter] to Jon Youshaei now.
Well, yeah, not even him, the creators. TikTok versus YouTube.
Okay, let me remember exactly..
Yeah, as the story goes, you have a TikToker–
No, we start with the YouTuber.
The YouTuber made Oh, shit. Here, let me look it up really quickly, cuz their exact figures.
Okay. So, yeah. So, we're talking social media and we're talking We're talking fame here, and fame translating into money, basically.
So, the reach on YouTube versus the reach on TikTok, and how they
How they compare when someone approaches it differently. So, remember, fame alone, reach, visibility, is a metric you can go for, but it doesn't imply anything else about your success in terms of monetization and making money and building a business.
Yeah, cuz basically the whole point, let's make money. [laughter] Is sort of the gist of everything.
Yeah, if you're doing this to make money. Like if you just want to be famous, you don't need to make any money, whatever. Have fun.
But we're not here We don't care. Yeah, we don't care about fame at all. Like fame means absolutely nothing to either of us.
No. It has to do something.
Yeah, like we're here to continue to have the freedom to do what we want, when we want, and build the things that we get excited about.
Yes. So, this one YouTuber, he revealed that he made $1.2 million from one video. Now, he does have 49 million subscribers.
So that is something to think about, but–
Well, yeah, let's and let's just say, so a single video was useful to in some capacity to advertisers, to products. It doesn't even matter like We don't really care in this instance in what ways it was useful, but it was useful for a business or humans or some combination to give him $1.2 million for a single piece of content.
And that We're not saying that's normal. That is not normal. That might be the most successful, most profitable YouTube video in history.
Then now a different creator, she's on TikTok. She has 1.4 million followers and 360 million total views.
So, remember, 360 million, that's over a quarter billion.
That's a lot of views. [laughter]
Like, I think it's it's worth sticking a pin in that, like that's over a quarter billion views on her content.
But last month, she quit creating content, because she had all these views. She said, "40 million Americans have watched me eat my way through New York City and beyond, but the truth is I'm not even making rent doing this full-time." So,
And that's the also the parallel. 49 million on YouTube, 40 million on TikTok of reach is essentially sort of that where parallel fits.
40 million people have Oh, I got you. Yeah, she's reached 40 million people over her life.
Oh, yeah. Like per video, it could be let's say 40 million views, and then his other video, yeah, maybe got however many, but the fact that, which this also just shows the difference in the platforms, but then it also shows the difference in what you do with your fame, if you have it. And he, obviously, like you said, was useful to advertisers, had products, whatever it is.
But the hard part is so many people don't see that. They don't see the inner workings. So, like there's a TikToker who–
Well, I want to say like then he put the fame before the revenue, where it's like, "Oh, once I have all this fame, I'll be able to make money," and it does not work that way, because you're building a specific audience. That audience, if you want to have them sell have them buy from you or advertisers want to reach them,
I.e., hyper local platforms where you're the you're the conduit, just saying, [laughter] but you need to be the conduit to something.
And if you just have a sporadic mix of people who like watching you eat food,
That's a very hard sell unless you had something you've been working towards the entire time.
Exactly, like having a product or a platform or something more that you then sell to people. So, like–
We always say, "In service of what?" So, you're you're building a platform in service of what? And hyper local, what we've built with our hyper local platform, is in service of the residents and the businesses. So, the residents get an inside look.
They stay up-to-date on everything in town. It's very hard to keep up on because there's no one who does this. And the businesses then can reach everyone in town.
So, it's We're serving We're in service of local businesses and local residents, and they both benefit in the ways that they need benefits.
. Exactly. Yeah, the residents are kept up-to-date and then the businesses–
I like that I didn't do that into the microphone. [laughter]
I like that you didn't say that into the mic.
That was just to you. [laughter]
So, I'm just talking to I just sound insane. [laughter] That's fun. So, yeah, not focusing on the, "How do I become famous?" but focusing on the sort of actually, focusing on the "what" it is or the "why," I guess, or what?
Yeah. So, focusing on what it is exactly. So, yeah, if you have a small business, okay, well, you maybe need some Not maybe.
You need some sort of platform, but what kind of business do you have? Do you have a business that reaches the entire country, the entire world? Is it you want to start local?
What is it? Because those are going to be very different approaches to marketing, and same with then, who is doing your marketing, which is something I feel very passionate about. I Maybe, maybe not, but I sort of feel like the person who's doing your marketing should be the age of your ideal customer.
Not 100% of the time, but we know a fair amount of businesses are using like 15-year-olds, 16-year-olds, 20-year-olds, and that's fine, but they're not getting the results that they necessarily want. And it's because these people, the kids running the social media, are running it for their friends. They're doing all the same things that they see on social media, and they're like, "Oh, this is exactly what I'm supposed to do." There is no strategy behind it except, "Well, I'm going to do this." And there is a strategy, but it's not one that's tailored for the exact business, and that just drives me nuts.
Exactly. And they don't know, and that's fine.
They don't have experience.
But I want to ask you then: the same age as the target market, or not a kid? Because does it matter if you're 33-year-old female, or does it matter that, "Well, I've made 14 Well, probably almost 20,000 videos doing exactly this, so I know what works." Like, does it matter if you're 33 or 63 in that capacity?
It depends on See, no. Because then it depends on the person, because somebody who's 63 could have the same experience as me, or maybe more. But are they familiar then with the digital realm, or is that still very new to them?
Cuz like I've only grown up in the digital. I was like the very end of like print places,
Yeah. [laughter] My scrolls. [laughter] Where's my clay tablet? [laughter] so I think it does depend. I feel like there's a sweet spot. Cuz, yeah, if you're hiring somebody 60 years old, like thinking of the 60-year-olds that I know, See, it's hard, though, because they're not in marketing.
And that's my that's the crux.
But, okay. This is the This is it. All marketing tactics that have survived through the years, through hundreds of years, as long as marketing has actually existed as it is to this day, modern marketing We're not talking about old marketing.
It's the same exact tactics, it's just different technology. So, no, it depends on who the person is at the end of the day. Like talking through this, like I read a book about marketing from 1822, and it was the exact same things, but just a different way of doing it.
So, like obviously there were things where it was like I would never in a million years do that now, but there are just those nuggets that have filtered through and then gone to John Caples and then David Ogilvy, and like all these like huge advertising people. So it depends on the person how passionate they are about what it is, and then if they actually have a strategy in their brain.
And I think are Is the person a student of the craft of marketing?
That's what we see a lot with TikTok, with comedians, because we love stand-up comedy. There are some comedians, they can recite what the special is, who the person is, the joke, like verbatim from like 20, 30, 40, 50 years ago.
And like to the, "Oh, that was filmed in this club in this city on this year, and it came out on this platform. It came out on HBO in 1987. It was at the Beacon Theatre," like.
And it's like, wow, like they are a student of it, and that's also–
And like underground stuff, too, where they're just like, "Oh, when I saw blah, blah, blah at this club and they did this."
And that was who recently just talked about it? But, so Jensen Huang founded Nvidia. Nvidia is one of the most successful, profitable businesses in all of history.
At a time, it was the most profitable business ever to exist, like two years ago.
And it's still up there, but it everything's in flux all the time. And they make the chips that power every AI platform on the planet.
Yeah. [laughter] They make every AI chip, and they've gotten there over all these years. And it was somewhere else that someone else who had mentioned this, but Jensen Huang specifically is a student of the craft of entrepreneurship and business, where like as the story goes, is his office is unused. He does not use his office in the building because how he manages and runs the company is different.
However, that office is filled with business books he's read. Stacks and stacks and shelves, he's read everything he can get his hands on. There's a podcast called Founders, I might have mentioned it last week actually, where David Senra, he has read now over 400 biographies of the world's greatest entrepreneurs.
That's sort of the premise. His podcast was like an underground thing for a while, until all of the most powerful founders and creator entrepreneurs in the world started to become his audience first. His first listeners were Jeff Bezos, were people like Jimmy Iovine, and so not Jimmy Iovine specifically, but all of these high-powered people, Warren Buffett and Charlie Munger.
Not that Charlie Munger was listening. However, because his network, the podcaster's network got so vast and strong, he was able to sit down with Charlie Munger, who didn't sit down with anyone. He had dinner at Charlie Munger's house.
And this is a normal person, like all of us, who decided, "I love these stories, I want to read these books and synthesize them for people, and then tell them like if you want to go deep, read this book." Little did he know, Jeff Bezos, apparently, has listened to 100% of the podcast episodes, 480 whatever episodes. One of the richest men in the world has listened to all of them because this other person did the work for him to condense all of this knowledge that he can now one hour a week get all this download and be like, "Huh!
Now, I have these new connections in my brain that I hadn't thought about before," but because these founders, like comedians, like everything, are students of the craft of entrepreneurship and business.
Yeah, that's like curation to the extreme, which is super helpful then, especially for somebody like Jeff Bezos,
Yeah, who doesn't have time to sit and read a book maybe, or do all these different things. Like, literally just putting on a podcast for an hour and just like, "Oh, okay. I trust this guy.
I've heard him forever. I like the way he synthesizes."
And the Jensen Huang real quick, 100% business books. He has never read any of the iconic sci-fi books that everyone in Silicon Valley says he's stated he doesn't think he's ever even read a sci-fi book. He doesn't read fiction.
He reads business, and he's he's read dozens of books on pricing. Like, pricing, that's not a fun topic. However, you get all these new threads that you can make new connections.
I was going to say it's fun if you think it is and you know that you need something from it, and that's what we try to do with all of our books that we read, cuz we read together every morning,
It's where we get the ideas for the podcast, too.
And Exactly. 100%. Or not 100% of the time, but a lot of it.
Well, 100% evolve from our reading and talking about our reading.
Yes. Yeah, because we're basically just obsessed with [laughter] what we do, and not only trying to make it better for our clients, but also, selfishly, trying to make everything better for us. And then it's like, "Oh, okay.
We realize that this works. Let's try this for the people that we work with," or whatever.
But the student of the game.
And that's having a bigger problem versus a small problem.
Yeah. And someone in marketing, if they're a student of the art and craft of marketing, that's one thing.
But most young people are literal students, [laughter] not students of the craft. Like, they're students of social media,
Of how their generation uses it.
Which that is a skill set. I'm not trying to say like, "No, don't go with that."
But it's passive. They've learned it.
Yeah. So, like they know how to reach their exact demographic, but most businesses aren't trying to reach 15-year-old girls on TikTok. Like that's just not like [laughter] Just really thinking about it.
That's not a key demographic for many businesses.
Yeah, like if you're a wine bar, don't be doing the don't have a 15-year-old– also, they probably shouldn't even be in your wine bar, [laughter] but don't have them be doing your social media. Like it's going to They're not going to understand the nuances of what exactly it is that you're looking for.
Yeah, and it's what for whom. So, I have a wine bar.
And you want it to feel elevated. Well, yeah, like, what is I have a wine bar?
For whom is local residents who are of a certain age window.
Like, you're Obviously, each wine bar will be different. You might be sort of the elder millennial, younger Gen Z, maybe, or maybe it's, "Oh, no, this is the staple of like the people who've lived here, the they've retired, they like They come here at the end of a end of a day and wind down," whatever it is, but like you have to figure what for whom, and now, is a the 15-year-old social media manager going to be able to reach the 60-year-old high-powered former executive who you're trying to reach?
And that's sort of how you think about it. They don't have to be the same person, but they need to understand psychology of how do I reach different people in different ways.
Exactly. That was a much better way to explain it. [laughter]
Boom! [laughter] All right, see ya.
Yep. [laughter] Letting that fizzle out. Sorry, I'm a little wiped from my workout this morning. I'm like–
No, so basically, so what did we start with again?
What was the topic, the main?
Oh, it was if you're only essentially it was just if you're only focusing on small problems–
If your problems if you're focusing on the small things, you'll only have small problems. But to live a rich and enriching life, you want big problems, because bigger problems, you can sink your teeth into and do something new. You can You can carve out a new path that no one has ever gone on before.
And that's what, at least to us, makes life worth living.
And big doesn't have to necessarily mean difficult or hard. Like you could want something different out of life, cuz I'm just thinking if somebody's like, "Well, yeah, like I'm fine with where my business is at," but they do want to provide for their families, have a better life. How could Like, that's a bigger problem versus focusing on the tiny, little, everyday sort of issues.
Yeah, and I think they're always hard. I would actually push back. You said it doesn't mean hard.
I think any problem worth solving is inherently hard, because otherwise, you don't need to solve it. It's already solved, it's easy.
Unless people don't want to take action, I would argue.
And then, and that's the crux of all of it. Like if you don't want more out of life, fine. But why are you even here? [laughter] Why are you listening to this?
On this Earth or in the podcast? [laughter]
But yeah. If you don't want more out of life, fine. But like I feel like we all want something more.
Well, this would be a very weird podcast for you to be listening to. [laughter]
Yeah. And we all want Inherently, we do all want something more out of life, no matter where we are on the scale of success and power and whatever it is that people have striven for. Striven?
I think that's good for this week.
If you want stuff like this that we never send to your inbox because we haven't sent the email in a little bit, go to usefulnotfamous.com, put your email in the in the in the text box, and we will one day start sending that again. We're going to send the emails again, though.
Did you work out today? [laughter]
We've been doing the hyper local one, but we're going to bring back the Useful.
And cuz we're going to have another special project, hopefully, happening soon.
Always building everything. I mean we just did so much with the hyper local platform, that's so exciting this week, but we're not going to talk about that now. We're 35 minutes in.
I think we'll wrap here. Thanks for tuning in, and be useful.
[makes drum noises] My name is Amara. I drive a Cara. I go real fara cuz I got the guitarra. [laughter] I hated that growing up, cuz nothing rhymed with Amara.
So everybody would just use guitarra. I swear to god. That was the only [laughter] Okay, bye! [laughter]
