The best kept secret in local content

The best-kept secret in local content are called scoops. Is called scoops? Are called scoops?

Today, we're talking about what scoops are, how to make them, and why you should start doing them today to prepare for the future.

And maybe even some grammar.

Grammar?

Grandma. Welcome to Useful Not Famous. This is the show where we teach you how to be useful, nope, how being useful builds your brand.

Let's try that one more time.

Ba-ba-ba-bam.

This is the show where we teach you how being useful not only helps build your brand, but also your business. I'm Amara Andrew.

I'm Jeff.

No last name? Okay, Madonna. So, if you are new here, welcome to the Useful Not Famous cult.

Now,

I like how upbeat you said that. The Useful Not Famous cult.

It's a happy cult.

You need to say it. Welcome to the cult.

Is he going to say it? Is he waiting for me? So, if you are listening to this episode, that actually tells me a few different things, a few different things.

Maybe you want to be the next little Walter Cronkite, Walter-ina Cronkite. Just teasing. If you don't know who that is, Google it.

What was that middle word? Ina?

Walter-ina. Walter or Walter-ina.

This episode. But it tells me either you have a passion for local news, and you just want to talk all about it all the time, probably not as much, or it tells me that you are a local business owner, and you want to learn sort of how you can grow your local presence maybe that isn't just necessarily talking about your service or what you provide to people.

And if somebody shared this with you, then that also tells me that somebody deeply cares about your business, and they actually think that you would be a good fit for this because you are maybe more analytically-minded or boring or No, I'm just teasing. I can say that because I do the same.

Bad hair.

Inside joke, that was very funny. So, anyway, without further ado, let's talk about scoops. Oh, and this show is split into three different segments, so we have 5 minutes set on the clock, timer, clock timer, bomb timer, Schmidt.

So 5 minutes, three segments. The first one is why you need to do scoops. The second, well why and what are they, I guess.

The second, the "what, what" section is whatever we want to talk about. Then the third is how to make scoops.

No, the second section is, "What, what?" That's what we call it now. In my happy cult.

Okay, so why or what, let's start with what scoops are. So, scoops

That's what scoops is?

What scoops is. It's weird to say. The best kept secret in local content is scoops, are scoops, is scoops, like "scoops" is the title.

Well, "scoops" is the name, but you call each individual one a scoop.

Not a scoops. Did you ever have Swoops? I think that's what, or no, I think it was called Scoops.

It was those chocolate like chip-shaped

So, I know what you mean, but it's not what I thought you meant.

Oh.

I think I was thinking of Bugles. You remember those Bugles? Those little snacks, anyway.

I like the hand gesture. You just

Anyway, scoops. You may have seen these here and there. So green screen scoops are what we talk what we're talking about here.

Scoops are a topic where you're covering local news and stories, maybe new businesses opening, maybe new developments in town, maybe things that are happening.

Or maybe parking, which is one of my favorite things to talk about.!

Yeah, these are scoops. So the idea is that you are the local source for everything, every scoop in your area.

Oh my god, I get it.!

So, that's the goal with what you're making. Now, there's a few different types of scoops. Today, we're talking specifically about green screen scoops.

So, these are where you have sort of either a video or a fixed image behind you while you're talking in the lower corner. You can also do out-and-about scoops and other types of scoops, other, let's say,

Other tactics.

Yeah, like scoops as a tactic and then like this

Sub-tactics.

There you go, sub-tactics.

Or different mediums in a way. Right? No, sub-tactics.

Yeah, just delivering it differently. But that also this lends itself very nicely to repurposing content. So, that's partially why we're starting with green screen and then we can sort of expand from there into other things such as out-and-about scoops, carousel scoops, different things you can do.

So, what is a scoop? Do you want to explain a little bit about what you're doing right now?

Me or the viewer listener?

Either, the viewer listener.

Oh, okay. Aw!

I can't I can't hear them right now.

Shh, they're talking. Aw. We love you, too.

Now what about you?

So, what I've been doing, I have a secret profile, which has been very fun. I am doing local news and local out and abouts for our town that we live in.

And

Yeah, 'cause we're just outside Chicago, not actually in Chicago.

Yeah, we're just like a little bit outside, a little outside. I don't know why that sounded weird. So we've been putting this into practice because, you know, it's very popular right now.

So

Well, and it's working. Like scoops are working very well. We see it with other people, we see it with some of the people we're filming with.

It's something that we do for people, and now we're doing it for ourselves, as well.

Yes.

And it's fun to start to build that local presence.

Yeah.

I actually just wanted to interject for a second because our 5 minutes goes so fast.

Oh, my lantern.

You want to be the local news source because you want people to then, they know what to expect. They know that you are going to give them the scoop on everything that's happening in town. We might talk about brand closers later, but one that tends to be really good is that like I keep up on the news, so you don't have to.

So, it's it's giving that reward, not reward, but that what they the benefit, what they get out of tuning in, following, engaging with your content now and in the future. So, we're trying to systematize that. Scoops are a very simple, narrow way to systematize content consistently, repeatedly over time.

And consistency is so useful to you in a very in myriad ways.

And one very important thing, which we'll touch on a little bit more later, is choosing stories that are that you enjoy talking about. So, somebody that we work with in Calabasas in California, he used to be a professional chef, now he's a real estate agent. And he loves talking about food.

Like as soon as you bring up lasagna, around Not Time!

So, Garfield in Calabasas.

Yes!

Spoiler.

But he lights up talking about food and he has so much knowledge in that space and getting to talk about local businesses, like being just outside LA, there's so much happening in the food space. I'm It's like amazing. So, getting him to talk about food news and trying all these different things, like it's not only fulfilling for him, and like you just see him light up in such a way, but then it's also extremely useful to his community because people might not know that all these restaurants are opening, so it's just it's twofold, which that's the beauty of useful is it's being useful not only helps you, but it helps other people as well, which is even more of a benefit.

It's like it's multipurpose. It's both selfish and selfless at the same time, which is very unique.

Yeah, definitely, where fame would be

Just the opposite.

Completely selfish. Yeah, there's nothing for anyone else, which also means it is very hard to make money being famous. But let me go into the "what, what" section.

I feel like I want to just keep going on scoops because we have so much to say about it, but

What, what?

I know, well maybe we have a scoops part two.

Yeah, well, yeah, and we're just talking about the green screen scoops this time. Ski-oops.

But So, what, what? You don't have anything ready, do you?

I had there was one more thing I felt like I had like a tag to put on the end of what you were saying before I just did that and I forgot now, but that's okay.

Do you want useful, not famous? That's the first time we've said that in the context of the podcast without introducing the title.

What?

A little ASMR.

Okay. Well, yeah, so "what, what"?

What, what, what, what?

We have 5 minutes on the timer.

I know, we're just wasting it at this point.

Yeah, I know. No, but we Fourth of July week, Fourth 4th of July is coming up. It's been really nice here.

That was the thing.

Yeah, I mean we have so many things to talk about. It's like I'm reading 14 books, I'm looking at all of them right now. They're all not even remotely in the same area.

I don't know, I like having multi- multiple different books.

It sounded like your eyes were pointing in different directions. I'm looking at all 14 books, and they're not in the same area.

Where are my books? Well, you do that, too, where you read like 12 different books and then you like

So, I have three. Three that I am about 30 to 40% through.

More than one.

-huh.

12.

But, yeah. I mean,

And we're reading the same books, which is really cute.

Yeah, it's fun, and it's part of our morning routine is reading, but it's good because it gets your brain just sort of functioning.

Well, yeah, the book like right now, he's a little sleepy. We've had a lot of sun. But the main book that I'm reading right now, I absolutely love.

It's like phenomenal. It's so, so good. I can't wait to finish reading it.

-huh.

I haven't been telling anyone.

No, not yet.

I'm only telling people close. No, I'm just teasing.

And it's it's all non-fiction.

Oh, yeah, only non-fiction. No, it's called Hitmakers and it is so good, like especially for everything that we do and everybody that we work with, it's I- it's just been so inspiring, I guess, and it has like a lot of practical evidence and stories and advice and things, not even advice, but just stories.

See, that's what's what's interesting about it is I thought it'd be an interesting read, but then I read the reviews and people are like, "It doesn't tell you what to do," and da-da-da-da-da. So, I realize I have this sort of dichotomy in me because I want to be as useful as possible, clearly, and be as helpful and give advice and guidance and all of these things, but I don't consume advice and guidance.

I consume more of the story and the things that I can analyze in my brain and pull my own nuggets from.

Exactly, like you take the idea and you distill it down. And I understand what people are saying because, yes, there is no absolutely no practical advice, which normally drives me absolutely fucking nuts because that was what I hated about grad school. All the theories and all the principles like that were way up here never had any practical nuggets in them, and I was like, "I don't know what the fuck this French guy is talking about.

Like les incompétents." But this is this is so different because this every historical, not even like old historical, but just every reference is so directly tied to very distinct things that worked and why. It's not saying to do them or how to recreate it today, but that's how it's perfect. It gives us all of the usefulness that we need to then reformulate it into what we do and how we do things.

So, it was fascinating to me to have read those reviews, and they were like not good, the like not all the It was just sort of the top ones. All the top reviews are always the ones that are bad because people like thumbs it up. But it was sort of shocking and a realization, more so just reaffirming how I like to consume things, 'cause I always loved Casey Neistat, all of his videos.

I just loved his videos, but I was watching them, and I used to say this about movies, too, I would watch it and en- enjoy how it was made more than the story. And there's just something about that.

But yeah, the book is very good if you want to check it out. So again, it's Hitmakers by Derek Thompson. I was like, I forgot his name.

I never knew his name until right now.

There you go. I always try to make an effort to remember an author's name, because then if I see another book, I'm like, "Oh okay, it's already vetted in my head," where it's like, "Okay, their last one was a banger. Let's see if this one's a banger."

You have a fluency with the author, would you say?

Yeah, semi-fluency. Oh, that's time.

-. Well, yeah, so we have all our other things to talk about next time, but

Like our new gym, I know you're dying to know. We got rid of Old Gym.

That's been fun. Oh, no! Okay.

5 minutes, so we are on the how. So, how to make scoops and just to really like drive it home, you should start today. Like this is why we have our own channel for scoops and things locally.

You want to be the first one doing it in your market. It is very easy to record and edit and publish these. The hard part is in the preparation.

So, we're going to give you a breakdown, a step-by-step sort of maybe three total steps on what you need to do to create scoops.

So then, what would you say is the first part of creating your own scoops? What would you recommend? I'm in Dubuque, Iowa.

I don't know, I picked it at random. I am in the city, town, USA. What would you recommend I do?

So, these are news stories, and they don't have to come from the news. That's the that's the big thing is it doesn't have to be It can be your local Patch where you find stories that have been written about recently.

Patch.com

Yeah, and you can find local stories there and be the person who shares those stories, and that's perfectly fine. But that's only scratching the surface 'cause there's so much more, especially when you live in or near a town, that you can find either being in the town, talking to people, or being involved in some of the online communities, like using Facebook groups, using Nextdoor, using all of the things, Reddit if you have a thriving Reddit, which sometimes do.

Ours does not. Like there's a there is a Reddit, and it has like three posts in the last 7 months.

Oh, that was one of the things we joked about 'cause our town isn't super active with news. Like, it's pretty sleepy for the most part, so we were driving past an Arby's the other day, and they were putting up a new a new sign, and I was like, "Wait, pull over! I need to be like there's a new sign for Arby's!" 'Cause it's just so silly.

But like literally, that could be news. Like

It could. Yeah, we didn't We're not saying that is not what we're curating, but it would have been funny because

No.

Literally anything can work if it matter Like if people care, it can work.

Exactly. So, that's like going into the subjectivity of choosing news stories is it doesn't have to be like, "Oh my god, they're building this brand new condo or this new restaurant." It could literally be something sort of as silly as the new Arby's sign is going up. What do you think?

'Cause that could actually be kind of divisive in a community. So, just something like that. Just food for thought.

You can kind of think a little out of the box with some of these things.

Yeah, I mean, we had someone This wasn't even a story, but the guy who did massive cutouts of his bald head and put them in windows all over town. It really This is like a couple This is years ago now. But now if that was happening, we might say, "Have you seen Have you seen this bald guy in all the windows?" They're all over.

And he was doing a little contest, like if you took photos in front of each of them, you won something.

It was very smart.

It was like an interesting advertising thing, but that would also be then meta advertising for that person, but at the same time, that's an opportunity to collab, to tag someone, to have them reshare your story to their audience and get you connected with more of the people in the community.

Yes, so choosing stories, like you said, like choosing local news things, if your city has a local newsletter, ours does, which is super beneficial, or even just going around town and seeing kind of what looks new, what's a little different. So just things like that. So, choosing your stories first and foremost.

Then next is recording.

So, don't forget the interstitial part. So, the prep work is the most difficult.

Well, yes.

'Cause you need to curate the stories, but then what are you going to talk about? So, you need to write a little script. Like you want these to be 20 seconds, maybe 30 seconds.

You don't want to go the full 60 or like a 90-second scoop. People aren't People don't care that much.

No.

Like we're we're looking at these as static images behind you. It could be one, it could be three stacked up, it could be whatever. And then just your script is the thing that hooks people in.

So, writing a little script with a one tight hook. So, do you want to say like the town? Do you want to say the name of our thing?

It's hard because we don't want people to follow it who don't live here.

Yeah, I don't really want to just because I don't want to skew the numbers.

Yeah, 'cause then that messes with the algorithm. So

But like something I did was "Hey, town, did you know that there's actually a cute little farmer's market?" Or, " did you know that the farmers market just moved?" Things like that.

Yeah, something like that, so you have this little We like to throw height town right at the front because then immediately people stop because they're like, "Oh wait, they're talking to me," because we only want people who are in this town. As a realtor or a small business, you might hit like a few

As a realtor or a small business, you might hit a few towns that are neighboring. We're only doing ours. We are going hyper, hyper-local.

Our yeah, not Our town isn't tiny, but it's not very big at all. It's not even 100,000 people.

Yeah.

So, that does sort of dictate the amount of stories you have and everything that you can curate. But curating the story, writing the little script, that would be the hardest part of this whole process, which is why we're building a tool to make that easier, to curate stories and write the scripts for you.

I'm very excited 'cause it actually is a very cool little tool. Like I've been using it for a couple things, and it's it's very neat.

Yeah, so I mean, it's it's called Hyveway. We've brought up Hyveway before for content sort of content plans for realtors, but now it's growing to have local and be able to make scoops like this. So, this is a it's a work-in-progress.

It's not It's not out just yet, but it will be hopefully by the end of the summer, I'm hoping.

Yeah.

But that's partially why we're doing our local town, too, because now this is extra reps. We have the people our top bananas, our MAVEN top bananas, we film with, so we get reps there, but doing scoops and running this running the software that we're writing and working with AI and different tools and things to curate local stories, it takes a lot of trial and error to figure out, "Okay, how do we get this to work in the best way possible to make this as simple as possible?"

Yeah, and I think it's been very helpful for you. Like I don't want to speak for you, but just seeing how certain things are working and then like how it one time it left out the name of something and I was like, "What even is it?" And then you're like, "Oh yeah." But it was just such a little thing, but it's helpful because then it's like, "Oh okay, cool.

Now I know to look for this," and then you can solve the problem immediately.

Yeah, for sure. So, we're really excited for Hyveway and that's just hyveway.com. But that will be launched later this summer and you'll know for sure.

But

Yes.

So, curating stories, writing a little script, 20 to 30 seconds max, and then all that's left is record and edit. And that sounds like that's the daunting part, but these are the easiest record and edits you can possibly have.

It's mind boggling, because I've edited very complex projects and these are so simple. It's like, "Did I do it right?" Almost, which is perfect then for any entry person, like entry any entry level person.

And this is systems.

Yes. And I just wanted to say real quick because this is you can talk about the contrast between goals and systems. And like goals are, "I want something." Systems are, "I'm going to get something." So, we're giving you the system here so you get the local sort of influence that you need to then make more money.

Yes. So, let's talk about recording super quick. So, there are two different instances we can talk about.

So, the first one is recording actually in your house. So, this is assuming that you have a very quiet situation. You don't have kids running around.

But if that is something that is applicable to you where you can record in your home, choose a blank backdrop behind you, and this will be very important for the editing phase, so just as blank as you can, preferably just a blank white wall, you sitting about 3 to 4 ft at the least in front of that wall because you do want to have a little bit of depth behind you.

I guess it doesn't matter as much, the depth, but it just I don't know. I'm just a sucker for

Well, you just you don't want things like what we're doing is isolating you from the video. So, you don't want to have things that are so close to you that the tools, the software, the editing tools don't know if it's you or a plant.

Yeah, or if there's a shadow behind you, it could actually, theoretically, pick up the shadow. Now, that brings me to another point. You want to have a good source of light.

So, I know a lot of people say use window light. I actually disagree tremendously because if you have a cloud pass in front of you, you're going to go from super bright to dark in like a second. Window light can work, but I really think just having one solid lighting source, so just a light with a like an umbrella, or you could just do a ring light in the interim and just use that.

But we're starting with the difficult part. I don't want to lose anyone 'cause I think the easier spot

No, I know.

Is in the car.

But having I mean, a ring light, everybody has a freaking ring light at this point.

Oh, no, but I mean I was just going to say, I think the easiest thing that checks all the boxes is in the car.

Yeah, but what I'm saying for the purposes if you want to have a very, very beautiful video that is super clean and easy to edit, 'cause the only problem with the car is if you have people walking behind you or if you have whatever else going on, or it can actually take your headrest with your head.

So, that's the only downside, 'cause I've seen that happen with people and it's fine, but you want these to look a little bit more elevated. So, if you can, in your house, plain white wall, record yourself, use the window light if you have to, and then or if you do not have a soundproof space, then you can record in your car, which is hopefully soundproof or very low sounding,

Just turn the radio off.

Not soundproof, but So, you can also record in there, and 'cause it really doesn't matter what the background looks like, obviously, because you're going to green screen yourself out. Now, here's where we get to the third part, which is editing, and we also differ in our tools for editing. So, what's yours first?

Oh, this is so I mean, I really like Final Cut for real things, but I don't consider It's weird because I don't consider the short-form like real in the same sense for certain things. Like when we were in Miami, I edited all my videos on Edits, the Instagram app. For this, too, I would just use Edits because it has a built-in green screen feature where you can throw I guess we should rewind for a second.

Grab at least one vertical or three horizontal photos that represent what you're talking about. So, maybe you go around town and snap a few photos, maybe you snap one, but something you can throw behind you because

Or you can just Google and find something.

For sure. Just so you have something, so that's what you kind of want that before you record, I think, 'cause then you can do this all at once and you can batch them. But in Edits, then you would select your backdrop, so select the image, maybe you made it in Canva, maybe it's a solid one.

Then you can do an overlay of your video. You just take it, overlay it, it'll remove the backdrop, and you can place it there, and you're done in Edits, minus any like cropping out things that you messed up in your little script. But your script's short, and being real is good.

You don't necessarily need to crop anything out. Obviously, we do, but if you're doing it yourself, you can just do a one take of 20 seconds. If you don't like it, just record it again and use the second one.

Just try to not have too much gratuitous breathing, 'cause that is very distracting.

What?

Yeah, like that. Like if you are recording these, try to not go 'cause that is so distracting, and maybe it's just me, but it's like it's a sensory thing. I can't stand that.

If I hear that somebody has that in their videos, I'm immediately I'm like, "Fuck this, I'm not listening to it." And I'm not alone, I know that for sure, because the agency that I used to be a contractor for social media, they were like, "Get rid of every fucking breath, because nobody wants to hear it." And I knew that, but then as soon as I saw it, I was like, "Oh my god, everybody leaves the breaths in." So, anyway, just try to not have

And this was way before MAVEN that you did that.

So, it was like eons ago. But yeah, just take note, try to not be overly breathy. Like, breathe, but don't So, there, that is how to edit on your phone.

Now, I personally, after editing over 10,000 videos

I just want to say real quick, Edits instead of CapCut. CapCut is owned by TikTok, the same company. TikTok goes down, CapCut's down forever.

Like if it goes down forever, you're just screwed.

Yes.

Get fluent in the thing that's never going anywhere, Meta, Instagram. They made the CapCut alternative with Edits when TikTok went away, 'cause they're like, "Oh wait, now everyone uses that, no one has anything anymore." Edits will never go away. So, if you're using an app, that's what I recommend.

Yes, or what I recommend, which is better,

Is so after editing 10,000 plus videos, I mean now that it has to be up to 15,000 like by this point in time, and testing multiple editing softwares, like Final Cut is always one of my favorites, there's always I mean, there's shit ton more, I have found the one software that is my absolute favorite of all time, and I didn't think I was actually going to like it as much as I do, but it is fantastic, and not enough people talk about it, and I'm not like It's just amazing.

I'm I'm being very dramatic, but it honestly is so fucking amazing. So, it's Descript. Descript is a text-based editor, and you basically have a block of text, and for me, it's easier because I can just skim through all the text, and there's also a video What?

I'm so blown out because the sun is like shining off of their house or something. I am like invisible. Okay, let me step back here.

So, so it's a text-based editor, and there is a video portion as well. There's a timeline. There are tutorials, and I actually want to make a couple of my own just because it looks like a lot, but I swear it is the easiest fucking tool you will ever use.

I actually find it easier to use than Edits, because it's just it's literally so intuitive. So anyway, there are tons of different tools on it. You can remove filler words, you can remove you can shorten word gaps, and there's a green screen feature that is the best I've seen on any editing software.

It's phenomenal. Especially when you record with not shit behind you, or even, too, I recorded this way, and it took out everything. It was perfect.

So Descript is so, so easy. You can record landscape, you can do portrait, like you can change the composition of everything. And if you want, there is a I'm going to put a link in the description just so you can find it super easily, 'cause it's like Descript, what the hell is that?

So that'll be in link in the description, and it is absolutely phenomenal. If you have questions, seriously reach out and I will help you, but they have really good de- tutorials through Descript as well. But you can do the same thing where you can literally have your images on your desktop, drag them to the text in Descript, and then it just puts them in there, you just order them, and you're set.

Explain "drag to the text" because I know what you mean, and it's really interesting.

So, in Descript, the top part is the video, so you can see what the video looks like in real time. The middle part is text, so it's all the text that you see in it's like the transcript, essentially.

Transcript.

And then the third part is your timeline, which you don't need to worry about that as much, but if you take your images that are on your desktop and you have your window a little smaller so you can see them on your desktop, you take all of those and then you drag them literally to the text and just drag and drop on the text, they'll all show up in the video itself at the top.

Then you can take You can literally click and drag each individual image there and order it however you want for your backdrop. And then you need to change like put you as bring to front. There are a lot of intricacies and things, but it's it's so, so simple.

Like I can knock these out in like 5 seconds. Well, for myself.

So, when you drag to the text, though, you're also dragging it to a point in the text, right? Like if I But if I drag it to like

Well, so there are if you make a scene.

Okay.

Don't make a scene. No, that's getting way too complicated. It's

Okay, I didn't know if it went right to like words.

And they just updated. Literally, you just drag, drop, done. And then you just order them and then they're there the entire time.

Do not make scenes. Do not do anything fancy. You do not need to do that.

So anyway, link in the description, Descript, it's amazing. So,

Yes.

Yes, so then you have your Okay, so as a little recap then for scoops, you have prepping your stories and figuring out stories that mean something to you, finding where you can actually get your local news, and then just being incredibly useful to your community. Always keep that at the front of your mind.

Yeah, and the more useful it is, the more likely it is that it'll be shared

Yes.

And sent to other people. Yeah.

Or very shareable.

And the more it's shared, the more it's commented on, it's it's remarkable.

Exactly.

I'm leaning back. I just wanted to say, like, your "don't use window light" just comes into play right here. If you look at me right now,

That's what I'm saying!

This is We have an actual light, but we didn't like close the curtain or anything, so right now we have actual light actual light that shouldn't be there, that is

Well, if you don't have a curtain.

Causing trouble.

That's what I'm saying. You can control the unnatural light, the artificial light.

But, yeah. Okay, scoops.

So, yes, so get all your prompts ready to go, write a great, succinct, think just headline. When you read a headline of a newspaper, that's basically all you want with just a little bit more of what you need to know, that's it. People can, if they want to know more, go read a whole fucking article.

Your job is just to let people know, "Hey, this exists. Hey, this is happening," awareness, that's it. Bing, bang, boom, get out of there.

Leaving them wanting more. Then editing, and then post. Just have it out there, and use hyper-local hashtags.

I know a lot of people are saying don't use hashtags. I still think you should for categorization, but that's up to everybody. I've had three different people sending me things where it says don't use hashtags anymore.

Gary V uses hashtags, I use hashtags.

Yeah, and that's not the reason. There's many reasons.

No, I just literally saw that he does and I was like, "Well no, it's for categorization, it's how people can search for things." Anyway, still use hashtags.

Yeah, and the one thing we're not talking about is brand closers, for lack of time, but that is

That's a whole other episode.

Yeah, that's a sec- not a secret, but that's an important part to make this work as like a realtor. So, if you're just a local business, it's e- it's the brand closer isn't as important, I'd say, even though it's very valuable. But as a realtor, it's very important and we will explain that next week.

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So, happy scooping.

Okay. See ya.

Okay. Bye.