Use AI like the 1%

All right, this'll change how you use AI. We're going to talk about what it's like to be the AI 1%.

Useful Not Famous is the podcast.

Welcome back to the show. This is my radio voice. Hello.

Well, hello. Useful Not Famous is the podcast for people who care more about making money than getting likes and subscribers. I'm Amara.

And I'm Jeff.

I don't know why I pointed at you.

Yeah, you're like, "This is This is you." Are you Amara Andrew or?

No, just Amara.

Oh, okay. Well, I'm Jeff Sarris.

Hey, this guy!

Hey, bada bing. Okay, yeah. So, this show is broken up into three parts.

We have three 5-minute segments. It's a 15-minute show that's never 15 minutes long, but we do our best. We have a little timer, and we set the timer.

But the first segment is why, second is what, third is how. So, we tell you why you want to try to become an AI 1%. I don't know, it feels like salacious enough, but it's there's people who are going to look at this time in the future who are like, that was an AI gold rush.

It was amazing, they had so much opportunity. People were able to just build and grow and do things that are great. I wish we had that.

So, by the end, we're going to make sure that you don't fall prey to that, that you're one of the people, one of the select few who actually benefit from this and don't squander the opportunity.

I feel like you're telling me this.

I am telling you this. What? It just felt silly.

Okay. So, we have to set the timer. Yeah, let's get right to it.

We set the timer for 5 minutes. Here's the little timer on my camera. Okay, 5 minutes.

So, let's see if we can stick to it this time.

Probably not, but let's try it. Why?

So, yeah, so why is AI so important? So—

Well, yeah. Obviously, it is a very hot topic right now and it's something that every Tom, Dick, Harry, Sally, Susie, Bobby, whatever is talking about. And a lot of people are either terrified of it, which makes no sense to me, or they're not using it properly.

So, that's really something we want to touch upon which we'll touch upon a little bit more later, but we're going to touch upon it now.

I like the look to the camera. Hi.

Like dramatic.

But, yeah. Most people get AI wrong because they're looking at it as a shortcut. They're not looking at it— I guess, they're Most people get AI wrong because they're looking at it as a shortcut to do less work, where it's a shortcut to 10x their output and be able to not just do more work, but do so much better work.

Yeah, specifically, I'm seeing this in writing. So, like you may or may not know, but we work with a lot of real estate professionals. Bless them, whatever.

We don't do listing videos, thank God. Or listing content. I'm just teasing.

I just like how you keep looking to the camera on this one.

Trying to connect with the audience. If you want to connect with me, watch on YouTube. Anyway, but what I'm seeing lately is I'm just going to be very blunt in this episode because it is so incredibly infuriating and lazy, and it really looks bad on a lot of people and their business.

So, for example, a lot of people will post photos on their profile, which for to highlight a listing, which I already have issue with, but we're going to skate past that for right That's for a different episode. But what I'm seeing in the description is it's copy and pasted from AI without any thought, iteration, soul, anything to it.

And not even a good AI, like Claude.

No, it's ChatGPT. ChatGPT.! So, and you can tell by the way that it's formatted and the way that it looks.

For examples, a ton of emojis, em dashes, uppercase hashtags. At least change that or tell your AI like, "Hey, can you lowercase all the hashtags?" or there's just there's so many different tells. And something I want to touch on is touch on is that as AI is getting more and more popular and more and more prevalent in our society, you can 100% tell when somebody didn't even try to remotely iterate it or make it sound more like them or sound on brand for their company, business, personal, whatever.

Yeah, and as we know and see that people are using AI and not working with it, but one-shotting, is sort of what you call it, where you just say, "Give me this," and then you take it and put it out there. When we see that, we see that as lazy, and more of us will know as time rolls on that this is clearly AI, and then this person is clearly lazy.

And what do we want our clients and customers to think? That we're lazy? I mean—

Exactly. And especially as a real estate professional, too, you're trying to gain someone's trust with the most expensive thing probably that they own or will ever own. So, you want to really make What?

I'm sorry. Your eyes keep darting to the camera and it just has me laughing. You can just talk to me, we're good like this.

I don't want to talk to you. No, no. Just teasing.

This is why you watch the podcast on YouTube.

I just want to connect with you. No, but anyway, but also what you notice, too, in a description is a lot of people because they're so frazzled and not focused on one thing, is you say, "Here is your updated prompt," or, "Here is your description for your listing."

And it's left in the writing.

Oh, my god. I can't tell you how many descriptions I've seen where it actually has that, or the format formatting, or just anything. TL;DR, it looks incredibly lazy, and it looks like you don't care about your business, and you want someone to think that you care.

At least, like, fake it till you make it. You want people to think that you care about them and think that you care about their house and their life and their business.

And like, I know we both believe this, but you have to care.

Exactly.

'Cause that's Like, we know when you're faking it. So, it's like maybe fake it till you make it in terms of convince yourself that this is who I need to be, but you have to care. If you don't care about your business, you're not going to care about me as a customer.

So, then—

Exactly, and it'll come across very quickly, especially with all the AI stuff. So—

Well, yeah. And AI and Like, you're just talking about writing, but AI is a tool to use for everything. Can be a tool to use for many things, many creative things that you would otherwise be doing.

You can now take your idea to execution so much faster and be so much more proficient at it, even if you're not proficient at the exact execution that the AI is assisting with. And that's the big thing. Like, you mentioned earlier before we were recording, how ideas are sort of the magic sauce right now.

Yes. So, like AI is the best time to be an ideas person, which is something that we—

Oh, time. So, we're going to definitely go over on this one. But, say that sentence again, 'cause I think that didn't come out right.

AI is the best time for ideas person.

To be an ideas person.

Yeah, having AI The age of AI is the best time to be an ideas person. So, I'm just going to look at the camera.

The camera!

But, it is the best time because something that we personally both struggle with is having all these ideas and wanting to do 7 million different things, but being slowed down by not being able to actually do it for like for the output, or for whatever, time, whatever it is.

And there's two reasons: because time is limited, but also we have extremely high standards.

Yes.

Annoyingly so.

Yeah, no one No one knows, no one needs to know, but—

It's aggressive.

The amount of stuff that we do and create that no one ever sees is massive.

Oh, it's significant.

Because it's not up to standard. It's why we can't hire, why we can't outsource anything. We do 100% of everything in-house for MAVEN, the organic content marketing company, and for SPYR, my design and brand agency.

Yeah.

It just It has to be that way.

So, figuring out how to use AI— I keep looking at the camera. What is wrong with me today? I'm like, "Hi!" But using being able to use AI to help you get places Huh, I keep looking at it!

Using AI to be able to get places quicker is so much more beneficial and helpful because then you aren't hampered by not only your own ability, but your own time. So, like I'm totally pro-AI, which I didn't think I actually would be, especially coming from an art background. Like, I can see the hesitation with a lot of different things, which a lot of artists have.

However, I really feel like there—which we won't go too far down this path—but I really feel like people are sort of missing the opportunity with it, and being blindsided by their own passion for what it is versus like, "Well, here's how I can use this to make a living and still have the passion for what I do." I don't know, it's a very interesting—

It's a huge opportunity. It is a gold rush. And if you are anti-AI as an artist, I think there's a very simple solution: make physical art.

AI currently, until AI robotics, AI can't make physical art. So, that's still a complete silo that instead of complaining about AI taking art and creating digitally, there's things you can do, and there's always opportunity. So, with this as a gold rush, we want to like I mean, I think we both agree that this feels like a gold rush.

Oh, 100%. 'Cause it's like NFTs again, where I think NFTs will have another wave of sorts, maybe a few years down the road, but that one sweet spot during COVID and everything, that was the gold rush where you could make a ton of money or no money if you were just like, "NFTs suck." It's like you could have made so much money that you could just retire, paint your little paintings, sell them, and be financially set.

Well, yeah. And that also is a very controversial take, but we are interested in—

I'm a controversial lady!

We're interested in what we can do in this limited time we have here, and everything has a window. If you're like, "One day I'll do it. I'm going to I'm going to start an NFT project." And now it's 2025 and you're like, "I want to sell NFTs." It's like, what are you doing?

But, like, and inspiration has a shelf life, and it will expire. So, when you're inspired to do something, you need to do it.

I feel like you're just going to say "SPYR" 'cause you always do.

That's the name of his company, if you have no idea.

Yeah, so—

But, we are way over our time, also.

Oh, yeah, way over. Oh, I just wanted to say, but we need to We want you to look at AI like a tool.

Me?

Yeah, you.

Okay.

But, yeah. We want you to look at AI like a tool because it's a creative tool to achieve and execute upon your ideas. So, when—

Well, you always call it your assistant.

-huh.

Which I think is a fabulous way to say it.

Or like an employee. I feel like, because assistant, it gets muddied, like, "Siri's my digital assistant." So—

Yeah, right. Employee, 'cause we don't have any employees. So then, being able to have something that is like the most What's the word?

Reliable versus just ourselves, that's like the next best thing. 'Cause we always joke like, "I wish I could clone my—" Well, I always joke, "I wish I could clone myself and then I would have someone reliable to work with me." But—

Well, and it's the speed. So, it's not that things from AI are correct.

Yes. Which is also why you need to take care to look at what you're writing.

Well, and taste, agency, and ideas are sort of like everything. So, like there's a great quote from What Ira Glass. Ira Glass has an amazing quote about taste and how when you start in at something, he's the host of This American Life, when you start in, you start something because you have great taste and "I want to make it." But inevitably, your taste always outpaces your skill, and you're never going to be able to create something that you feel is worthy.

And that's just the plight of a creator. But with AI, we actually can use our taste and leverage it to do things that are a lot closer to what we want to do and what we know we can achieve. But the challenge is developing taste.

Like, this is the 10x, like 1x versus 10x. This is the tiny sliver of people who are using AI to actually create something great, and who are going to create like immense future wealth, it's because they're using it to 10x, where everyone else is just like, "Oh, I can 1/10x what I'm creating."

I think and this will just wrap up this section, but 'cause this'll lead into our "what" in a way. What we've been doing this week was something fun. You have a whole cute little —

Yeah, should I actually Here, I'll cue up the timer.

Oh. Not quite yet, 'cause this still attaches. Don't let me Shh!

I'm going to forget it! So, I'm like, I had a point. Now, I'm forgetting it.

But you made a little movie this week, and we're going to talk about it more in just a second. Bear with me. But what people I think are missing about AI is that there are two different modes of thought: it's either the practice, specifically talking about art-related things, just because that's my background, that's blah.

They're missing this distinction. It's either the practice or the outcome. So, for example, with the little movie thing that you made this week, which is so cute, I love it, I love the outcome of it.

As someone who makes art and who has made art her entire life, I love being able to generate an image that is exactly what I thought in my head in maybe a couple minutes, at the very most. I didn't have to toil over it because I want the final product, which is I want this image to exist, I don't need to have the practice of it and have that self-fulfilling 'cause art is inherently selfish when you go through the process, like it's for you.

It's not really for any Like nobody gives a shit it took you 25 hours, it's like, "Cool. Okay, can I have it?" but I want the outcome of it. So, I want the finished product, and I want the movie that you made.

Like I want to make my own now. I don't want it to take me 17 years to do it. I don't want to have to learn how to do digital art, personally.

Granted, I have other art mediums that I do just for fun because that's fulfilling to me, but I'm not worried about the outcome as much, it's more the practice of it. So, I think that's something that's sort of missing, as well, in the discussion is, okay, well I'm using AI for the outcome, specifically for image generation and things like that, not for the practice of it.

And you can, but that's just I think that's what's missing.

Well, and you're practicing your taste.

Yeah.

So, it's you're generating images quicker, much quicker than you can on your own, but you might be generating 5, 10, 50. Like, it's not going to necessarily get it right, especially if you're very specific in what you want. And then, if you want to take it a step further, like I did with the short, which I think we'll dive right into that right now.

I'll put 5 on the timer. This time we will stick to it. Here's a little timer.

Probably not.

But so what I did is a little short film. It's like a 3D animated, a little Pixar-inspired in the style, and it's called "Picture Perfect".

It's so cute.

And I It's a 16-second short film that I made in one day, about 3 or 4 hours total. But the process of doing it is so much fun, and it's being able to create something that I never would be able to otherwise. But what matters is the idea, and then the execution, the iteration, the different ways that like you approach it, you get a different product.

Like if I made it, and it's just us moving around, like a one-shot of like, "Oh, I type it in, make this," and then I'm like, "Here, look what I did." It's like, I didn't do that. AI did that. But I spent hours working with it, refining the idea, refining what it is, and there's a punchline and payoff at the end.

So, it actually, I hope, is satisfying to the person who gives it 16 seconds to watch.

-huh. Well, yeah, it's like working in clay almost, or some sort of stone medium. Like you are you're constantly refining, you're in metadata refinement.

But, yeah, you are you're chipping away all the slop and sludge and everything to get to the little gem that you want that you see in your head that it's just substantially quicker.

And this is It comes down to communication. What I what I however I said it earlier, I missed communication. That was the key part, is we like our most valuable skill with ideas is then communication, whether it's business, us to clients and customers, us to our marketing and sales, us to AI tools that we're using.

If you can effectively communicate, you can do anything now.

Yeah, you can. Believe!

Yeah, it's just so important. So—

But, yeah, you had fun making that?

I mean, it's so much fun. If you want to, you can just look up "Picture Perfect", my name, Jeff Sarris, or just like look at Jeff Sarris on every platform, it's it's there.

It's so cute. I love it.

And it's fun because I also got some critical feedback in the middle of the night. I woke up to a bunch of sort of hate about it, that it's people who don't like AI art. But that also just reinforces this distinction that we're talking about here.

There are people who are creating things, people who are going to define new art. I'm not saying what I did with this is new art at all, but people are going to use this as a tool like a camera. Like cameras were invented.

They didn't suddenly mean paintings are gone. It didn't suddenly just mean—

But people thought so, and they were hysterical about it, which is psychotic.

Well, yeah, and VHS tapes were going to ruin the movie industry. No, that's just a different vertical. Again, like everything changes and evolves and you can't try to fight change.

Change is scary, but you cannot try to fight it because it's a losing battle. You want to adapt and evolve. And sort of where we always live, that's why NFTs came up earlier, that's why all the different things come up is we're interested in the future and interested in what we can do with the tools we have now.

And we have more tools at our disposal than anyone in human history. Creative tools have never had such an have never been so accessible to anyone ever.

Darn tootin'! Speaking of, what have you been up to this week besides that?

What have you been up to? 'Cause together we've been doing it, but—

Yeah, we were filming with people, two different clients, which was really fun. It was my first ever client and actually my most recent client, which is kind of fun. I just realized that as I was saying it.

Oh, that's funny. Yeah.

And they're both local.

Yeah, which is perfect, so then we don't need to travel anywhere, we can just stay in our little bed at night, and it's nice. I don't know, get to be a tourist in our own area. But, yeah, we were filming, lots of editing that I need to do.

Shifting Social Strategy From Brand to Personal Accounts

Ha!

Well, and we've pivoted our strategy for socials.

Yes. So, we have a MAVEN account. So, our business is What is MAVEN.

We have an account for that, and we've always kind of struggled, what do we do with that exactly? Because we come from a personal brand sort of viewpoint, and that's what I was doing before MAVEN, was all personal brand-related things, and that's what you've done is building brand.

Yeah, and not just personal, but brand in general.

Yeah. So, then it was like, okay, well now we have this account for business, but everything for us sort of falls under our own personal accounts because we already have those established, as well. Starting a new account for the business, it just it didn't quite match well, and we're not on the MAVEN account to temper it, I guess, for lack of a better term.

Like, prime it for being something for people. So, like you need to sort of prime your account for your audience, which is something we're going to talk about again in another episode. But, we don't really use that account, it's just dead for all platforms.

So, then it's like, okay, well this isn't going to get quite it isn't quite what we want it to be. So, we're actually probably going to just completely wipe that account—

Well, not even wipe it, but—

And just have one video.

And I just wanted to say, it pulls us from focus.

Yes, it becomes more complicated and stressful.

Yeah, we're trying to jam it in when the human side of it is what matters the most to us.

Yep.

Time!

Wow, that was actually a shockingly long 5 minutes.

Yeah, but, yeah, we've we've tried to jam in the MAVEN accounts and it we realized I don't follow any brand accounts. Do you?

I have, but then they'll pop up in my feed and then I'll be like, "Why am I following this account?" So, like a couple I was following because they were posting updates or like news about a certain thing that was going on in the moment, but then afterward, I was like, "I actually don't care."

Yeah, so people follow people. And finally, we were just like, why are we trying to force this? Let's start using our personals.

So, now, like I made that little short film and I've posted a bunch of different stuff about making that, and then, what are you doing?

A lot of different things. I'm trying a bunch of different things.

Well, things you find interesting, though. It's not just a spray and pray, "let me see what works".

No, like it's very specific and targeted just to sort of see what I like.

Like what?

What do you mean? What are you getting at?

What did you record today?

I recorded a "Get Ready with Me".

Yeah. Hold on, one second. 3,000 feet, isn't it beautiful?

If you know what that is, we can be best friends. But I started doing "Get Ready with Me"s because it's something that Okay, so I want to try to do a specific type of content that I personally, it isn't my favorite, but I want to try to make it work for our business, so like videography, content creation, all that kind of stuff.

So, I want to try to I love TikTok. I'm just going to come out and say it. Like, that is my platform through and through.

I can't stand—

You're the only one that does. Nobody like nobody uses that platform.

Most people prefer Instagram. However, TikTok is my jam. So, I love TikTok, and I am always Not always on it.

Like, on it for like maybe an hour total.

Relative to how much you use social media.

Which is anyway, I digress. But I've been doing a lot of research and trying to figure out, okay, how can I make this work for our business? And I want to try doing a little bit more with like trending sort of stuff, because I tried that the very first time I was on TikTok, and like it did well.

Like, it just it did well relative to vanity metrics, which is just views and stuff, but did it do well for a business? Fuck no, it didn't do anything. So, I want to try to do that again and see sort of how that can work for us, and see if I can actually It's more of a creative challenge, I guess, for myself, and using TikTok and trending things as my medium to see if I can then parlay social media, content creation, videography into the trending things.

So, I don't know, it's just a fun thing. So, I did a "Get Ready with Me" where it was like, "Get ready with me to go film content with my client," or "film content today." And, yeah.

-. Well, yeah. And, and again, this is Useful Not Famous.

We're not you're not doing it just 'cause you want a million views, you're doing it to see how useful that can be to us and anyone else. So, this is the catch.

Like, I like the study of it to see. Yeah, 'cause like This sounds conceited. I know I can do it.

It's just I want to sort of prove that having a million views I mean, I have millions of views, and what does that do for my business? Nothing.

Yeah, no one No one who actually

Nobody knows. And who cares?

Yeah, no one knows that we work with how successful your social media has been in certain arenas.

Yeah, no idea at all, and a multiple different arenas.

And we don't use that as leverage because that's not what we're selling.

No, 'cause also, I don't care. But I want to try to do it again to then now in this context where we are show you don't need that and it's pointless. So, anyway, TL;DR.

Well, and to prove a hypothesis. Like, we have hypotheses and we can't prove them unless we're testing. So, we are always testing.

Okay, so on to the "how", the most in There you go. How does she at what is it, 24 years old not know how to drink water without spilling?

Are you embarrassed of my age?

Yes, deeply. I was like, I knew if I said 39 then you would No, just kidding.

I'm not old! That just pissed off so many people.

You're 32. I know. But I knew if I said that, you'd just give me some slack.

So then, I didn't, and then I can't win. Okay, 5 minutes on the clock.

Sleep with one eye open, Sarris. Sleep with one eye open, gripping your pillow tight. Enter night!

People love that. Okay, so on to the "how". So, how can this be used for you?

So, I just wanted to break down quickly AI.

Huh! So, I was like, what are you talking about?

What does it mean to 10x what you're creating? Real quick, in relation to doing this little short film, again, it was 16 seconds, it's nothing huge. However, I used four different AI tools, each What did you use?

I'm I'll explain that in just a moment, but I used Fine. I used four different AI tools, each for very specific purposes that served my needs. So, I used Claude, ChatGPT, which is huge to for us to go back to ChatGPT, but there's a reason.

Claude, ChatGPT, Sora, and Suno. So, Claude for the writing process, and that is working through my idea to get it into a storyboard. Okay, now we have the idea.

Let me get this into a shot list, a shot-by-shot list of what we need to create for this film. Then, ChatGPT, which we don't like ChatGPT for writing. Claude is amazing at it.

Claude is a human. ChatGPT, though, suddenly this week is amazing at images. It is amazing at what it can what you can do to create images.

So, now you take the shot list. Well, before the shot list, I put together a bunch of reference material for what you and I look like, and created 3D model of each of us. It takes iteration, it's not a one-shot, it's not make this and it's perfect.

So, then I created characters that look like us. Okay, now let's use those characters and go through this shot list. And let me one by one, let's create shot one using those characters, create shot two.

So, I go through my entire shot list, and again, iteration, making sure the shot is what I need, because you also need to plan ahead that we're not really animating, we're doing little bits of motion like in a in a movie in a TV show, there's not a ton of motion in a single scene. So, how do I recreate this and make sure I can take these photos, give them enough motion that it feels like full animation like a movie?

Then, once I have all of those in place, I went to Sora, and Sora is a video AI platform from OpenAI. It's not the best, still going to try some other ones, but we were able I was able to get what I needed from there. And then finally, Suno.

Suno is a music-creating AI that I've been using since I just realized like June because I have so much fun with it, and eventually, I'll actually release all these songs that are pretty catchy. But, did all of that, and then Photoshop, Final Cut to like edit all the clips together, to do like a cover art and all these different things.

But, that's how you use tools to 10x what you're doing. It's not there's one tool that suddenly I'm going to write a sentence and have this output of something amazing.

Yes.

So, how do they translate that into what they're doing?

That's what I was just going to ask you. How would you recommend that people use AI? Specifically, I guess we could talk about real estate professionals.

So, people that we know person or not even personally, just in the space.

I want you to go into that because, yeah, for social content specifically, what are ways people can use it? Because this is obviously your lane. You're spending all of your time here, and Yeah, I live here.

I live here.

Literally! But it's what we do for people is everything 100% done for them.

So, people can use it throughout the entire process. So, from the beginning from ideation all the way to posting, basically. But I don't think anybody actually is using it correctly or well.

So, for the ideation, like we talked about earlier, like you still need to have the original ideas for what you want to make. So, let's say you ask ChatGPT Why the fuck you're on that

Yeah, just call it Claude. If you're doing any sort of ideas and writing, go to Claude, but anyway.

Let's just say Claude, so I don't have a conniption. So, if you go to Claude and you're just like, "Give me 10 ideas. I'm a Realtor in Bethesda." I can't think of anywhere.

I don't know why. I'm a Realtor in insert city here. But if you do that, then I feel like it's more likely that you are not going to get a unique video prompt because there are only so many inputs for the AI.

So, you then are going to run the risk of not having unique content from other people, which granted, our model, you don't necessarily need to have super unique content. But if you're using it you can use it for the ideas, I guess, but if you're using it to script out what exactly what you're going to say in a video, absolutely don't do that.

100% no, because it's going to tell you what to say the same way that somebody else is saying it in your exact same market. Like, that's not good, and that's not helpful for you. Sorry.

Well, and I just want to take this right back full circle to the employee. If you say to an employee, "Give me 10 video ideas," and they're just like, "Here's 10 ideas." But if you gave that employee a framework, "I want—"

Wow.

Wow, this is a long episode.

Yes.

But if you gave that employee a framework and you said, "I want 10 long-form YouTube video ideas that will engage people in my local market. My local market is this. Here's everything you need to know about my local market.

Now, what are 10 ways I can engage I can create engaging video that will not only get people interested enough to click, but also—"

Have them stick around.

"—be evergreen," because that's also something really big for us.

Yeah, and these are just like This isn't a script of like how to prompt, this is just conceptually how can you work with AI better?

Yeah. Well, yeah, having the basically Okay, so what I would recommend to you specifically is focusing on your prompting, your communication skills, 'cause also, a lot of real estate professionals, bless them, not great communicators at all, and that's fine. We all have our strengths, we all have our weaknesses.

Focus on communicating so overly well with your AI, and I guarantee you'll have better success with getting better prompts, responses, answers, and things like that. So, at the end of the day, you should focus on your ideas and focus on what it is that you actually want to create. Be very, very thorough with the AI because, remember, they have no idea what you're asking them.

It's just like me. I have no idea what you're thinking right now other than, "Wow, look at her."

See, you just read my mind all the time.

So, but we have no idea what the other person is thinking, just like the other AI has no idea, or other AI. I am not AI. Beep bloop.

That is why I like it. La!

What are we doing?

We're going to make the YouTube a must-watch, but it's still audio-first, but it's going to be a must-watch.

Darn tootin'! Woo! So, you need to be very clear, and same with writing descriptions, then, as well.

You need to tell it exactly what you want it to say, so even something that I've found has been successful for people, say 'cause we talk to people all the time about how to do things way better, tell them who you are, what you love, like even if it doesn't make sense for the video, still describe who you are as a person because the and then the AI has a better model, like, of who you are, so then it can write it to sound more like you.

So, if you're a mom, you do yoga, like I know it sounds kind of crazy, but gen- genuinely giving it that much detail helps tremendously because then it's like, okay, or even if you have samples of previous videos that you've done that are actually you speaking, or even just like a voice sample or whatever, then it can like make a transcript, feed it, and then be like, "Okay, now I want you to write it sort of in this same style where it's conversational, yet casual, but still like a Travel Channel host." Like that's something that I've tried, and like that actually works really well for certain types of content.

So, anyway, you need to be very, very, very clear about what it is you want, and maybe that's the problem. A lot of people don't know what they want. They want somebody else to think for them, and that's fine, I guess.

I don't recommend it, to be fully honest. I was like, "Oh, that's fine." No, it's not. You need to know exactly what you want because otherwise then you're not going to get a good outcome, your content's going to look very lazy, and it's just not going to be good.

Yeah, or you hire someone who everything they do is all of that for you. Hem, hem, hem. Who?

Sir! You can't do that on YouTube. Stop flashing the people!

But yeah, like for people who don't who don't have the time to actually do it, that's why we have MAVEN, and it's soup to nuts 100% done for them from idea creation through hooks through filming through editing through posting, all of it's done. And that's on purpose because—

Yes, it's exhausting.

Yeah, and we have where we want to devote our time and energy, and for us, we can devote our time and energy to helping other people, and that's fulfilling for us. That's the business we created, and it is not cheap. It is a high-ticket item product because it's a high-ticket item that we're delivering, and But it's also not that expensive for what it is.

So, but that's the thing. It's not at all. Like if you start thinking That's what I want to be very clear on.

Yeah, but I just wanted to say like if you want to create something great, you can do that for people, and it's sort of how can we be as helpful as possible, and so overly useful to that person that they're that they look at it and they say, "That's cheap," where your audience isn't going to be the one who looks at it and says, "That's expensive." It's like I like to think of us as we're not cheap.

Doesn't mean we're expensive. We're We're so much cheaper than having an employee, let alone two, that will do exactly or less than what we do, and have way less experience because you're doing 4,000 videos a year.

At least.

So.

Well, with that, use AI, love people, use things. Until Josh, like Josh actually was here. Hold on, ready?

Love people, use AI, because the opposite never works. Thank you, Cleveland, good night! He's going to text you and be like, "What in the actual hell?" Okay.

All right.

Bye.

Bye.