You're a museum of everything you've ever loved

‘I am a museum of everything I’ve ever loved.’

We dive into what it means to us and how we all collect memories and experiences that shape who we are. We chat about the idea of always adding to our personal ‘museums’ and how life is all about growth and trying new things.

Transcript

Interpreting the Museum of Everything Quote

00:00:00 Amara Andrew

I am a museum of everything I've ever loved.

Hey Explorers, welcome back to Useful Not Famous. This is the show where we explore the topics we find the most interesting, and strive to be the most useful people you know.

I'm Amara.

00:00:17 Jeff Sarris

I'm Jeff Sarris. You don't have a last name?

00:00:19 Amara Andrew

Well, someone has to fix that. I'm like Madonna or pumpkin spice latte.

So, that quote-

00:00:28 Jeff Sarris

Yeah, can you say it one more time?

00:00:30 Amara Andrew

Yes. I am a museum- Hold on. Hold on.

Hold on. Yep, yep, yep, yep, yep. I am a museum of everything I've ever loved.

So, I found that the other day scrolling on TikTok, as I am wont to do. I-

00:00:49 Jeff Sarris

I'm wont to do, that's-

00:00:51 Amara Andrew

W-O-N-T.

00:00:52 Jeff Sarris

Wont to do, that's quite a- quite a line, but go on.

00:00:56 Amara Andrew

I am an academic.

00:00:57 Jeff Sarris

Oh, please proceed.

00:01:00 Amara Andrew

But, I saw that on TikTok, and I was like, that is one of the most profound quotes I think I've ever heard. It's so romantic, it's so beautiful. Not romantic in like "I love you, sunrises," but just like such a romantic idea, that I am the museum of everything that I've ever loved.

And I tried to look it up, I could not find a single point of attribution for it. There are a few different articles that were written on Medium by I think two or three different authors around the same time period, too, but there actually isn't a main source that I was able to find. So, if you've actually found it, let me know in the comments, please, because I really, really, really want to know.

I guess I could ask AI and see. I don't know, I like doing the research still myself by hand.

Role of Archivists in Preserving Memories

00:01:46 Jeff Sarris

But what does this mean to you? How do you interpret it? Because for anyone who doesn't know, you were an archivist.

So, that's someone who works

00:01:54 Amara Andrew

In memories.

00:01:55 Jeff Sarris

Essentially in a- What?

00:01:56 Amara Andrew

In memories.

00:01:57 Jeff Sarris

-huh, and you worked in a museum-type sense where you're curating and deciding the things that stay and how they're preserved, and everything.

00:02:07 Amara Andrew

Yeah. So, not putting things on display as much, even though I did work in that capacity, as well. But an archivist is somebody who just preserves- not just, who identifies, collects, and preserves items of historical significance.

00:02:20 Jeff Sarris

An archivist is just some lazy person.

00:02:21 Amara Andrew

I know, I said it, and I was like, "Well, it's not 'just,' because it actually is a very loaded job when you look at it." But anyway, I loved that job. Like, it was so much fun, and I worked in a bunch of different capacities, too, doing it. But anyway, from my perspective, I really had to sit with it and think, because I was like, "Is this profound or is this one of those things that sounds really profound, and then you're like, 'This is so fucking dumb'?"

00:02:44 Jeff Sarris

That's the like AB contrast. I forget the term, but it's "Think not what your country can do for you, but what you can do for your country." That like "but" in the middle, and having them contrast is powerful, even if it's nonsense. Like if I was like, "Think what a glass of milk does for you, not what you do for a glass of milk." It makes you think, and you're like, "What?"

00:03:06 Amara Andrew

Yeah, it's not a-

00:03:07 Jeff Sarris

Wait, is- am I missing it? So, like, yeah.

00:03:09 Amara Andrew

It's not a palindrome, but it I there is a specific phrase. Yeah, I remember what book it's from, too. But that, I don't know, it was one of those things where I had to sit with it for a minute and be like, "Okay, is this insightful, or is it just like, 'Oh, I've never thought of it like that'?" It is a very selfish quote, because we're putting ourselves on a pedestal, and it's sort of a self-aggrandizing quote.

Like, well, who am I to think that I am this? Essentially, we think of museums as places of knowledge, of maybe perhaps being a little intimidating to some people, because they feel like they're going to be stupid going through there. And just these sort of untouchable places, too.

This is a whole thing I can unpack, and I'm only saying this because of my background in art history. The idea of the museum is definitely, obviously, a very hot topic, sort of one of contention, because of the items that are in museums, some items shouldn't be in there. So, it's a whole repatriation thing, blah, blah, blah.

I'm not even going to get into that.

00:04:14 Jeff Sarris

So, yeah, that's a specific, but not the concept of a museum, itself.

00:04:17 Amara Andrew

But a lot of people are very intimidated by going to a museum. They're like, "I'm too dumb to understand all this. Why do I even need to understand all this?

And what's the point of a museum?" was kind of the overarching thing. Or

00:04:28 Jeff Sarris

I just have one quick, quick question: did you have a third one there, or did you feel compelled to have a third?

00:04:33 Amara Andrew

I felt compelled to have a third one there.

00:04:34 Jeff Sarris

Isn't it funny how that works? I know this is like a tangent, but I have this, a this, and

00:04:39 Amara Andrew

-huh.

00:04:40 Jeff Sarris

Do not what for milk does for you, but do for what milk does for our country.

00:04:45 Amara Andrew

For the glass.

Yeah, I was just like,

00:04:50 Jeff Sarris

Isn't that weird, though? It's like baked into us because we inherently know that's sort of how we do something. And the "Ask not what your country can do for you, ask what you can do for your country." He also said, "Mankind must put an end to war or war will put an end to mankind." And that is just It's an ABBA formula, so it doesn't have a great term, it's just ABBA.

And that always feels powerful.

00:05:13 Amara Andrew

There is a word to describe it. I don't remember what it is, but anyway, those are very profound because it makes sense, the inverse. So, anyway, I do I did end up coming to the realization that this is actually a very profound quote, which is why it struck me so.

Because I think for me, if something makes you take pause for a minute and after you think about it, you're still thinking about it. Like, this is one that I've actually been thinking about quite a bit. That to me is a more profound quote.

If it's something stupid, then you're like, "What is this asshole talking about?" Like, they just they made this up. They wanted to sound It's like listening to certain podcasts now, and you're just like, "Okay, this person's trying to make a clippable moment," which I am 100% guilty of.

00:05:54 Jeff Sarris

Which we've fixed now with this new format.

00:05:56 Amara Andrew

Yes, I'm just like, I don't care, clip whatever. I'm going to sound absolutely batshit, but I don't care.

00:06:00 Jeff Sarris

This morning I was thinking, "What if we do send our podcast to that person we met and see if she'll clip it up?"

00:06:07 Amara Andrew

I think I've already brought that up to you, and you said she's probably busy.

00:06:10 Jeff Sarris

I know, but I was just like maybe we should just do that.

00:06:12 Amara Andrew

ASMR.

00:06:13 Jeff Sarris

Okay, just so no one knows. Okay, anyway,

00:06:16 Amara Andrew

I hope we're in the shower with someone right now, and then they're like, "Why are they whispering in my shower?"

00:06:21 Jeff Sarris

We're in your drain.

00:06:23 Amara Andrew

Lather it up.

00:06:24 Jeff Sarris

Grab that soap.

00:06:25 Amara Andrew

Ow, stop it!

00:06:27 Jeff Sarris

You need to wash your toes.

00:06:29 Amara Andrew

This is disgusting.

00:06:31 Jeff Sarris

Oh, your butt, yeah.

00:06:34 Amara Andrew

Anyway,

Understanding Antimetabole as a Rhetorical Device

00:06:36 Jeff Sarris

Antimetabole.

00:06:37 Amara Andrew

That's what it was!

00:06:38 Jeff Sarris

Anti How do you spell it?

00:06:40 Amara Andrew

Anti-

00:06:40 Jeff Sarris

Wait, spell it.

00:06:41 Amara Andrew

A-N-T-I.

00:06:42 Jeff Sarris

Okay.

00:06:43 Amara Andrew

Meta, M-E-T-A,

00:06:45 Jeff Sarris

Bole, B-O-L-E? Yeah.

00:06:48 Amara Andrew

Antimetabole, I would guess. Antimetabole?

00:06:51 Jeff Sarris

Let's see. Look up. How does it look like?

00:06:53 Amara Andrew

Antimetabole! Hep-a-te-a-te!

00:06:57 Jeff Sarris

What's the so, sorry, explain. That's the ABBA.

00:07:00 Amara Andrew

Yes, so that, okay, we're so off track. It's the rhetorical device where words are repeated in successive clauses, but in a transposed or inverted order. Yeah, so you take it from here, and plug it in, and it works.

So, back to the quote, "I am a museum of everything I've ever loved." And specifically the "loved," so it's a positive idea, a positive quote.

00:07:27 Jeff Sarris

Oh, did you hear that?

00:07:29 Amara Andrew

I feel like you moved the mic far away, or they did not hear that, but that was a big burp. Excuse me. I'm so excited.

It's such It's also such a not serious idea. So, for example, I love pumpkin pie.

00:07:46 Jeff Sarris

I love pumpkin pie!

00:07:53 Amara Andrew

Okay. So, we will get through maybe one idea, probably.

00:08:00 Jeff Sarris

No, this is just fun.

00:08:02 Amara Andrew

So, I love pumpkin pie, and at a very superficial base level, that is in my museum, is pumpkin pie. And I'm only saying that because we're almost to Thanksgiving-y time, Thanksgiving.

00:08:14 Jeff Sarris

Oh, and they know because this comes out the week of Thanksgiving, because we're recording it exactly six days before Thanksgiving. Look at us, we're on time, too. Keep going.

00:08:23 Amara Andrew

I know, go us! We've been very good with being on time. I really liked our set last week, by the way.

00:08:28 Jeff Sarris

Yeah, I

00:08:29 Amara Andrew

I want to put that in this house, just get rid of this table.

00:08:32 Jeff Sarris

Well, and when we're traveling, I want to get back I want to actually bring this gear and podcast on the road because we've always said we would,

00:08:39 Amara Andrew

Yeah.

00:08:40 Jeff Sarris

But we haven't. But I like that, too. I like changing it up.

00:08:42 Amara Andrew

It felt so good. And just like the chairs, like it felt like a real podcast! This is just two schmucks at a table.

That's the new title: "Useful, Not Schmucks," "Schmucks, Not Famous." So, yes, I love pumpkin pie, is what we've established in this episode. Tune in next week where we'll see what else I like.

00:09:01 Jeff Sarris

I'll describe the toppings.

00:09:03 Amara Andrew

Do I like whipped cream? Do I not? I was like, "What other toppings are there?" There's one topping: whipped cream.

00:09:10 Jeff Sarris

Don't bury the lead, or don't spoil the episode.

00:09:13 Amara Andrew

Are we back in their shower drain?

00:09:15 Jeff Sarris

You're you're still cleaning your butt, why are you not? Okay, whatever.

00:09:20 Amara Andrew

Wow, I mean, at least they're really in there.

00:09:22 Jeff Sarris

Yeah, I'm getting each individual fold. Butt, butt, butt, butt.

00:09:26 Amara Andrew

Butt, butt, butt.

00:09:27 Jeff Sarris

We'll have to censor all this. Butt, butt, butt.

00:09:32 Amara Andrew

Okay, anyway. So, if this is your first time listening to the show,

00:09:35 Jeff Sarris

I'm surprised you're still here.

00:09:36 Amara Andrew

Yeah, welcome!

00:09:38 Jeff Sarris

So, pumpkin pie is in your museum. So, let's actually get into the-

Curating Internal Collections and Personal Interests

00:09:40 Amara Andrew

I mean, there's so many things in my museum, but it's It goes Okay, so this is essentially the point that I'm trying to get to. Can we just get to that real quick, and then we can fuck around all we want? But this quote actually made me think of what we have talked about and what we're aiming to get back to: exploration.

We are the accumulation of all of our exploration on this earth, in this life that we have. It's all of the things that we've tried, we've tested, we've maybe succeeded with, maybe we didn't really like. Whatever it is, that is all accumulated in our one body, and well, specifically in our mind.

And I just find that so beautiful. Like, I don't know, like that just It hit me in such a way, and life can become very monotonous and very dull. But if you're always exploring these new things, like I realized I really love origami.

I had no idea until we went to that exhibit that I just wanted to do a video on. Then I was like, "Oh, this is cool." I'm going to I have a whole stack of origami things over there. So, I don't know, it's just constantly adding to your museum.

Like how a museum, they have a collection. They don't always keep everything in their collection, sometimes they purge things, they give it to other institutions, they maybe deaccession it entirely if like nobody, nobody wants it, which is very rare, or it goes to a private collector, whatever, blah, blah, blah, going too far in the weeds.

But you will cull your collection and remove things maybe that doesn't serve the institution anymore and figure out where to put it instead. So, that's almost like, "Oh, well, I love pumpkin pie. Have you ever tried pumpkin pie?

You haven't? Okay, I need to share this with you." So, I'm extending part of my museum. I'm loaning out part of my artwork, my object, my collection, whatever, to you, and then now maybe that's in your museum.

I don't know, I find that so beautiful.

00:11:31 Jeff Sarris

Well, and the education, too, probably,

00:11:34 Amara Andrew

It's like my new favorite thing.

00:11:35 Jeff Sarris

Is the lending out is sort of educating and sharing with others.

00:11:41 Amara Andrew

-huh.

00:11:42 Jeff Sarris

But then maybe like things that don't serve us anymore, so we're curating, we curate the museum collection within us, and we're curating the things that we do. And getting back to the exploration with the stepping stones, it's we're surrounded, we're in the middle of a lake surrounded by mist, and we only see one stepping stone distance from us, but there's a bunch of them.

There's a bunch of stepping stones laid out in front of, beside, and behind us. But which of those is the most interesting? That would be how we curate it.

We curate based on what stepping stone looks interesting for us. We're curating our museum. We're mixing metaphors, but I think it's like helpful.

We're seeking, or sort of exploring the landscape in front of us, and we can take an infinite number of different stepping stone steps, but what's the most interesting? And I think that's how we can curate and build a great collection in our museum of the mind, man.

Challenges in Teaching Video Marketing Content

00:12:45 Amara Andrew

I feel like I want a shirt that says "Museum of the Mind." But how you just said about education, something I've gotten hung up on before, not entirely, but just more recently is sharing more of what I know and helping people more. I've always loved doing that, that's always been like one of my favorite things. But with our business, Mayven, whatismayven.com, we fly all over the country and film with realtors and local small business owners in their market or in their area, and something I've gotten kind of stuck on is the teaching part of that.

I've felt like I need to hoard all the knowledge and all the things, which is very antithetical to how I like to approach education, which is just make it open and free for everybody because you don't want a bunch of dumbasses running around.

00:13:34 Jeff Sarris

Isn't that both, though? Because you also feel compelled that you have to teach.

00:13:37 Amara Andrew

I feel compelled to, but I also I would like to because we've learned and tested and tried so many different Like people have no idea how many things we've tried. And like just behind the scenes, even, that haven't even made it to our top bananas, who are our clients. There's just so, so, so many different things that I would like to share with people, but yeah, I do feel compelled to share that with people, but then I also would like to.

But then it's one of those things that we hear from our clients where it's like, "Okay, well, specifically working with realtors, they're just like, "Well, the market's already saturated with every other realtor in my area doing content." And it's like, "Yeah, but there's no you in there." Everyone else, you may be very, very similar to this other person, but there's still something unique about you.

Like, this is like you are a little snowflake. Like, each person is just a little bit unique, not unique enough that we all need to celebrate ourselves all the time. However, we are all a different museum.

We have different collections within us. And, yeah, I've I've just felt like I can't share with people, which is really upsetting, cause it's just felt very hyper-competitive, I guess, and not really This is just purely my own takeaway.

00:14:57 Jeff Sarris

I think I know what it is, though.

00:14:59 Amara Andrew

What? I didn't mean to make this about me, but here we are.

00:15:02 Jeff Sarris

No, no, no, like this is

00:15:03 Amara Andrew

But this is just something that I know other people struggle with, as well.

00:15:05 Jeff Sarris

Because there's two things: you love teaching people,

00:15:09 Amara Andrew

Love it.

00:15:10 Jeff Sarris

But cause these are things that we like are same, are the same about.

You love teaching people, but when it comes to video content, hyper-local video marketing, that's what we do, so many people are selling video marketing, that like we love teaching, but then it also feels like we, quote-unquote, "have to" do it, but not out of passion, out of, "Oh, I'm supposed to do this, and I'm supposed to do that," because otherwise, why do people know what we know what we're doing?

Or, da-da-da-da-da. But then, I think I think where we get caught up, and I think where you get caught up, too, which we've sort of talked about, we have talked about, there's so many people trying to sell you something, and almost all of them have zero experience to back it up, and they're all saying the same thing.

00:16:04 Amara Andrew

Yeah.

00:16:04 Jeff Sarris

And we're all about results. We want to be useful. We want to be useful to everyone we know, to ourselves, to just life in general.

It's like that's what makes us feel good. But as soon as we're making like hyper-local video content, meta content about it, it feels like we're disingenuous, or we're not doing it's metrics. We're measuring things then.

And then it's like we're not getting the engagement because people aren't seeing us for this thing that we're teaching on, and da-da-da-da-da. But that's not it at all. Like we're doing it, we're actually doing the work, we're practitioners and it works, and we know it works, and everyone who works with us know knows it works.

But then it's like, do we need to educate the masses, because we want to, but we end up down these different paths that aren't maybe the path that we would go down, like with this show right now. Like we're talking about something real on this show for the last six weeks, whenever we pivoted a little from our format.

00:17:12 Amara Andrew

Well, it feels so much more genuine, whereas manufacturing Like, which is why we do, which is why we film the way we film with people. We don't tell them, we give them a very, very base overview of what we're going to film with them, but we want it to be as genuine to them in the moment as possible. And I think that's so valuable, because when you have this perfectly crafted and curated video, it feels a little uncanny valley, and that's just not you.

But, like, obviously there's certain like a hook that you need, and a brand closer, which we've talked about in other episodes. Like, there are certain elements that you need to have. But, overall, the more in the moment you can answer, and the more genuine and authentic, and I've had people where I'm like, "Okay, and if you don't know the answer to the question, we'll skip it." And they're like, "Yeah, I have no idea." That's cool, that's fine.

Like, it literally does not matter. It's you need to talk about the things that you are passionate about, and that you are knowledgeable about in your content, and that you can share with people. And it is hard when you're trying Like, even though we do this with people, I've made almost 15,000 videos in the past few years, I don't know how to prompt myself!

It sounds so ridiculous! But I'm like, "What do I talk about?" Like,

00:18:26 Jeff Sarris

Well, we've talked about that. It's easy to solve problems for people.

00:18:31 Amara Andrew

Oh, yeah.

00:18:31 Jeff Sarris

It's hard to artificially craft a problem to solve and feel compelled enough to describe it

00:18:38 Amara Andrew

Yeah.

00:18:39 Jeff Sarris

And explain how to do it. But if someone asks me a question, I can talk for 45 minutes on the subject, and then I'm just like, " – -." Well, yeah, because we love helping. But see, that's the thing, I think it's also important to not feel like we have to be something we're not.

Because, like, you create content, but I don't think you need to be creating content about creating content, unless you love talking about that. Like, we love solving it,

00:19:03 Amara Andrew

Yeah.

00:19:03 Jeff Sarris

We love the practice of doing it, like this works better than it did then, this works better than that did, and like each time we film with someone, we've talked about this before, but it always is a running joke, like, "Everything's a little different, like you're going to see, you're going to like it, it's we're more effective at it, it's the things work better, and better, and better," because we have all the reps in there, and the reps are what's fun.

It's Michael Jordan didn't go around teaching people how to shoot a free throw, or three pointer, or dunker. He didn't teach people because that was the only way people would know that he was good. He just went out and scored 60 points and won six NBA championships in a row, like not in a row, but two three-peats.

Like, he just did it. Like, he There's a concept of cooler, closer, cleaner. So, we know about the like closers.

Like closers get it done, and this and that. There's The concept of all three comes from Tim Grover, who was Michael Jordan's trainer, then Kobe Bryant's trainer, and like he's worked with sort of the best of the best in the world. And he's like a cooler is the person that will be able to get something done.

They're good. The closer is the person who can close the deal when they're needed. It's like, "We need you to step up." Then they step up and do it.

The cleaner doesn't care. The cleaner gets it done whether you're in their way or not. Like, you just clear the path, and the cleaner will make sure it happens.

That's a Jordan, that's a Kobe. That's a different way of operating. And it sounds self-aggrandizing, but I would say not comparing to them specifically, but that's where we live.

We live in the cleaner, like we want to get stuff done, we want to be doing the great things, not trying to prove our worth to people based on like, "You know, if you start with an avatar hook and an avatar hook, make your business plan."

Why Action Outperforms Written Business Plans

00:21:12 Jeff Sarris

Okay, real quick, sidebar. We've never had a business plan. I've never had a business plan.

No one I've ever worked with has ever had a business plan, and we've done better than everyone that I know who's ever had a business plan. So, throw your business plan concept in the trash, there's no such thing as a business plan. You have to do something.

00:21:29 Amara Andrew

Well, if somebody's telling you to make a business plan, it's because they have no other advice.

00:21:33 Jeff Sarris

Yeah, they don't know what they're doing. Like, nobody makes a Like, I understand this you need to map certain things out for investors, meaning, "I need $10 million to start my startup." Okay, maybe you need a business plan. If you're "I'm a solo entrepreneur who's starting this thing," if I'm doing it on my own accord and nobody is here giving me money or has to sign off, you do not need No one uses a business plan.

It's the whole Mike Tyson thing, like "Everyone has a plan until they get punched in the face." Which is so true. Like, write your business plan, and then wait for someone to punch you in the face. That's It's just what happens, and that business plan's out the window, you got to do something.

00:22:13 Amara Andrew

Yes, and like, this isn't shade or anything, but just the business plan is getting in the way of actual productivity, I think, for a lot of people. Just like, literally, just try anything and everything, and that's what we've always done. Like, we're reorganizing my website last night,

00:22:31 Jeff Sarris

I just want to say it's false action. It feels fulfilling because you check a box, but it means nothing.

00:22:35 Amara Andrew

And we were reorganizing my website last night, and it was just all these different things that we've done in the past four years, which I was like, "No wonder I'm exhausted!" Like, in a good way. And it was just all these different things that when you look at it, it's like, "What in the hell were they doing all these years?" But then they were all different stepping stones in trying different things that have actually amalgamated to some really great projects and really great things that I'm actually very, very proud of, including Mayven.

Like, they all led to that, and it was obviously without a business plan, because it was just like, "Let's just see what happens and what sticks." And obviously you need to make money, but foregoing the business plan will, I would guarantee 100% of the time, lead to more money than working on your business plan for weeks, months, years, whatever, because that just it's procrastination.

00:23:25 Jeff Sarris

Exactly, point-blank. That's all it is, and it's a way for people who say that they're coaches, or say that they're mentors, or whatever, it's a way for them to be like, "Okay, well, here's a concrete piece of proof that what I'm telling you, you had like progress." It's a It's a concrete way to be like, "Look, you progressed," because they're inept in every other way.

And, again, I don't want to be negative, but throw the business plan out, just start things.

Yeah, because every minute you spend planning is a minute you're not spending doing.

00:23:56 Amara Andrew

And it's all those who don't do businesses, also.

00:23:58 Jeff Sarris

Like, like every minute you spend planning is a minute you're not doing, and the only way you get anywhere is by doing. There is no planning, like planning is nonsense.

00:24:06 Amara Andrew

What does Yoda say?

00:24:07 Jeff Sarris

What does what?

00:24:08 Amara Andrew

Yoda. What did he say?

00:24:10 Jeff Sarris

"Do, or do not. There is no try."

00:24:11 Amara Andrew

There you go.

00:24:14 Jeff Sarris

But also you said you looked at your website, amaraandrew.com, and it's like, "What are they doing?" It's not even that, it's, "Woah, they did a lot of stuff," because like, your website's been like that for maybe a year now, but you hadn't seen it, cause I just map I just laid everything out, never go to it, it's just so when people Google "Amara Andrew," you they have your destination there.

But then when you even saw it, you're like, "Oh, wow, we did a lot."

Personal Growth and the Mental Museum Concept

00:24:39 Amara Andrew

That was my museum. That's my museum,

00:24:41 Jeff Sarris

-huh.

00:24:41 Amara Andrew

Which I want everybody to have the most overstuffed museum possible. I want you to have shit hanging from the ceilings, and like shit all over the ground. Like, I just want you to have

00:24:52 Jeff Sarris

Toilets everywhere.

00:24:53 Amara Andrew

Yeah, no toilets, just shit everywhere. But I just I want everybody to try so many different things, because there's just so much value in it, and you just don't know what amazing, beautiful can come from it. The bigger you try to make your museum, like, trying to have the biggest collection in the world, I think is so valuable.

00:25:12 Jeff Sarris

Well, because we start empty,

And hopefully we end full.

00:25:17 Amara Andrew

Yeah.

00:25:18 Jeff Sarris

It's like

00:25:19 Amara Andrew

Feels like that's the point.

00:25:21 Jeff Sarris

Like that's what I've said, when it's like, "What's the meaning of life?" Like, to me, the definition, like the core meaning of life is growth. Like, if I'm not growing, I'm only dying.

00:25:31 Amara Andrew

Ew, "growth."

00:25:33 Jeff Sarris

I know, I know. But like, we start with nothing: no knowledge, no abilities, no anything at all,

00:25:39 Amara Andrew

Speak for yourself.

00:25:40 Jeff Sarris

But every little step we take, we have all these new threads of connections, of things we've experienced, things we understand, things we can do. And suddenly, I'm not just learning from a course, or a book, or whatever, and then trying to sell someone on the things that I just learned. I've learned from experience, and now I can help someone do so much better, because I'm like, "You know what's really interesting?

Like, if you look at like Da Vinci, Da Vinci did this, but then like Steve Jobs over here, when he did that, it's actually very similar to this because of that." And then it's like, "Do you know the concept of ergodicities, because this concept means that…" da-da-da-da-da. Like, you connect all of these disparate things that you're the only one who can connect them.

Your experiences, your knowledge, everything you've done creates a unique set of I almost said brain chemistry, but the wiring. You're the wall behind the guy who's like, "!" in the meme. Like, where all these lines are going everywhere, and he's like pulling his hair out, you know what I mean?

00:26:51 Amara Andrew

Can you explain that again, please?

00:26:53 Jeff Sarris

Yeah. You're the wall behind the guy in the meme, and the guy goes, "!"

00:26:57 Amara Andrew

Oh, okay. Yeah, I needed clarification on that part. Yeah, thank you.

00:27:01 Jeff Sarris

Who is that? You know what it's from.

00:27:03 Amara Andrew

I think you need to pull it up, cause I'm thinking of Zach Galifianakis where he's counting cards in The Hangover.

00:27:10 Jeff Sarris

No, not that one. It's the It's the little You watched the show.

00:27:14 Amara Andrew

Oh, It's Always Sunny?

00:27:15 Jeff Sarris

Is it from that?

00:27:16 Amara Andrew

Is it Danny DeVito?

00:27:17 Jeff Sarris

No, the younger guy.

00:27:19 Amara Andrew

Younger guy.

00:27:21 Jeff Sarris

Not where So, Zach Galifianakis, everything is like, "Smart, I figured out the world." This is It's like a murder board with red strings,

00:27:32 Amara Andrew

Oh, Charlie Day?

00:27:32 Jeff Sarris

I think so.

00:27:32 Amara Andrew

So, then it was Always Sunny, yeah.

00:27:34 Jeff Sarris

Yeah, so that. So, that thing is used all the time. You're that wall!

You're all those threads going everywhere, and from the outside, we're all the guy who's like, "!" Like, everyone else. Like, your wall to me is like, "!" But to you, it's like, "Oh, this all just makes sense." Like, I can connect these dots in a way that you never will, and you can connect dots in a way that I never will.

Balancing Diversity of Inputs With Direct Action

00:27:59 Amara Andrew

Yeah. It is fascinating. I think at the end of the day, just try to have as many not inputs, per se, because I am I want to be very careful how I say this.

00:28:13 Jeff Sarris

This is a very This is a very tough spot because we don't want you to have too many inputs, and we want you to have more inputs, but it's the right inputs.

00:28:21 Amara Andrew

So, minimal amount of inputs, more action and experiences. I think more It's your triangle. It's seeing the first stepping stone and then doing something about it.

I think that's it. Read a book, read whatever, do whatever, find one little piece of inspiration, take some immediate action, and do something with it, and experience something new, or put the connectors together in a different way. Great!

Now go on to your next piece of input when you feel like you've creatively tapped that one. I think that is maybe a better way to say it, because I feel like people have 80,000 different newsletters, and they're part of webinars, and they're part of this, and they're part of that. And it's like, just do something with all this information that you're learning.

Like, don't just keep learning to learn. It's like being a PhD student. You don't need to be a PhD unless you're in like very specific fields.

Just work, just do it, just go out there, have fun, enjoy.

00:29:21 Jeff Sarris

So, I think it's fewer total inputs, more diversity of inputs.

00:29:29 Amara Andrew

Yes, there you go.

00:29:30 Jeff Sarris

And that's not humans. Like, I think that's the thing, is we don't want you to not Don't Never stop learning,

00:29:35 Amara Andrew

Yeah.

00:29:36 Jeff Sarris

But stop learning about the same thing from every single angle that you possibly can, because that's only procrastination.

00:29:43 Amara Andrew

Yes.

00:29:43 Jeff Sarris

If it's like, "I want to I want to launch a course," and then you're like, "Okay, Jeff Walker is the guy for launching anything. He created the product launch formula. He did this in I don't know, 2002, and he made millions of dollars every year because people would pay him a ridiculous amount of money to learn how to do this." So, it's like, "Okay, I want to launch something, I'll learn from him.

You know, I'm also a little interested in…" thermodynamics,

00:30:11 Amara Andrew

Their dynamics.

00:30:12 Jeff Sarris

What?

00:30:12 Amara Andrew

Thermodynamics.

00:30:14 Jeff Sarris

Okay.

00:30:15 Amara Andrew

Something I've been reading.

00:30:16 Jeff Sarris

Oh, okay. So, there. So, if you're multiple inputs, that's a vast diversity of inputs right now, because you also need that time for action.

But you don't say, "Let me see every single thing I can learn about launching, and then like, 'Oh, I just saw this tweet or TikTok, or Instagram post or that, 'Oh, I should actually take their course, I should do that.'"

All that time, you're not doing. You need to do it. Like, the best way to launch something is launch it.

Launch it and have no one buy it, cause that's what's going to happen, is no one is going to buy it because you don't understand how to launch, but you don't understand that it's not going to work until you launch something.

00:30:52 Amara Andrew

Yeah.

00:30:53 Jeff Sarris

Like, the number of things we've launched is immense.

00:30:56 Amara Andrew

Yes.

00:30:57 Jeff Sarris

Like, it's We have Hiveway on the way,

00:31:00 Amara Andrew

Yeah.

00:31:01 Jeff Sarris

But

00:31:01 Amara Andrew

But something else got in the way.

00:31:02 Jeff Sarris

Yeah. There was a whole other direction that like I had to go with a partner with one of their one of the big platforms that we work with that took a lot of time.

00:31:14 Amara Andrew

Yes.

00:31:15 Jeff Sarris

So, now we are swinging back around, so we're going to have Hiveway I'm going to say by the first of the year. If we if we set that for us,

00:31:22 Amara Andrew

Okay. That works, cause we're going to be home for most of December.

00:31:22 Jeff Sarris

Just like that's how we'll do it. Well, some of. Most of.

It's relative to us, but yeah, so that's something I was in. But anyway, you need to learn by doing. That's it.

That's all you can do. It's we've learned through making all this hyper-local content. Now, we have our own hyper-local channel where it has grown the most recent hyper-local channel we created is the one for us, and it has grown faster than anyone else's because of all the experience we've gathered over doing this over, and over, and over again.

Each iteration for each person grows faster, and there's will hit that ramp where then it starts taking off. We were able to We're able to shortcut with each new person because we've learned all these things.

00:32:09 Amara Andrew

And, like, I work very hard, too. It's not just, "I'm just going to put videos out there and see what happens." Like, it's very specific

00:32:16 Jeff Sarris

And that's what I'm saying, though.

00:32:17 Amara Andrew

Other things that I'm doing.

00:32:18 Jeff Sarris

Well, I hope that's self-explanatory. It's like the reason we're doing all of it is because of everything we've learned, and all of that gets applied to all of our top bananas, so that's why they all are experiencing the same thing now

Because of all these other disparate inputs.

00:32:31 Amara Andrew

You darn tootin'! Speaking of, we got to go. We're a little behind.

00:32:33 Jeff Sarris

Yeah, we're going to go film for that.

00:32:38 Amara Andrew

And you know me, I love being late.

00:32:39 Jeff Sarris

You love my behind?

00:32:40 Amara Andrew

Yes, I do love your behind! It's quite cute.

00:32:43 Jeff Sarris

Hey, see? So, there we go! See, so "me being late" is perfect because you love my behind.

00:32:48 Amara Andrew

Yeah, next time you see Jeff in person, check out his cute little behind. We'll be in your shower drain.

00:32:54 Jeff Sarris

We'll be in your shower drain.

00:32:55 Amara Andrew

Yeah, don't you remember? It's a callback.

00:33:00 Jeff Sarris

But in their shower drain?

00:33:02 Amara Andrew

No, when we're whispering, we're in their shower drain.

00:33:06 Jeff Sarris

Drain?

00:33:07 Amara Andrew

Yeah.

00:33:08 Jeff Sarris

I was just thinking we were in their ears.

00:33:10 Amara Andrew

No, well you can be in their ears, I'm in their shower drain looking at their toes.

If you're still washing your butt,

00:33:19 Jeff Sarris

That's concernly raw.

00:33:21 Amara Andrew

Good for you.

00:33:22 Jeff Sarris

Okay, anyway, we'll see you next week. Bye!

00:33:24 Amara Andrew

Bye!