2023 will be the year of videos! And this perfectly ties in with part 1 of my 2023 social media trend predictions.

Video will still dominate!

Just like I mentioned in my previous part, brands are going to want scrappy, authentic, and unpolished videos.

TikTok changed the social media game!

Social graph —> Interest graph

Social media changed from “social graph,” meaning connecting people that know each other, to “interest graph,” meaning that you now get to see content you actually want to see.

This way, it doesn’t matter if you have two or 2 million followers.

Further, TikTok even shies away from calling their platform a “social media platform,” and instead calls it an entertainment platform.

We’ve seen basically every other social media platform shift their focus to short-form, video-based content, including YouTube, Instagram, Facebook, Twitter, etc.

If you’re looking to get into the video market, now’s as good a time as ever.

If you have any questions, reach out to me and I can help ya out! 🙂

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This week, I’m predicting the 3 social media trends that I can see coming’ down the pipeline in 2023! 🥳

Today, we’re starting with “authenticity.” More and more people want to engage with “authentic” content, but just what the hell does that mean?! 🤔

What is authenticity and UGC?

This isn’t a new idea, but experts are predicting that there will be more emphasis placed on “authentic” creators, so people who offer lots of behind-the-scenes content.

UGC or user-generated content worked really well in 2022, so brands are going to be utilizing that a lot more.

What this means for you

More and more, people want looks behind the curtain and to see how the whole content creation process goes.

You can still create beautifully crafted and perfectly edited content, but make sure you’re offering those glimpses behind the scenes.

Here’s how to do this!

Capture quick and intimate videos of your day.

Are you making a larger video? Then, capture the intimate, behind-the-scenes shots or videos of what happened before, during, and after shooting!

This way, you’ll have more content to post!

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Literally just had the most annoying stressful thing happen and it’s been bugging me all day!

I’m a social media videographer and I post content for my clients. I posted two videos today for my clients (a full YouTube video and a YouTube Short) and I was like, “Why are the videos not showing up on their channel? Where are they?!”

If this has ever happened to you, here’s what to do!

Step 1

First, check to make sure your video is actually “Public” instead of “Private” or “Unlisted.” If your video is public, it should look like this.

Step 2

If your video is public, click the little drop down where it says “Public.” Next, you’re going to select “Unlisted” to unlist your video.

Step 3

Refresh your page and then go back to that dropdown menu to make your video public again.

You may need to do this a couple times because YouTube is caching your channel so you need to refresh it. It’s kind of like how you refresh your browser.

So to recap, public to unlisted, unlisted to public. That’s it. Hope this helps!

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As a social media videographer, these are just a few things I’ve seen on people’s social media that could use a little bit of tweaking.

Incorporating these few changes will help make your videos shine! Hope this helps! 🙂

Tip #1: Your Orientation!

So, when I say orientation, I mean are you repurposing your content? Meaning, are you gonna be taking a horizontal YouTube video and shrinking it down to a vertical video?

If yes, then record accordingly!

My best advice is to record your horizontal video a little bit further away. That way when you crop in for vertical, it doesn’t feel as tightly cropped.

Tip #2: Get lit!

Make sure you have a solid, consistent light source. Now, you can use natural window lighting, but you’ll be subject to weather, time of day, all that fun, wonderful stuff.

I recommend using an actual artificial light and to make sure it’s one that’s good for video! If you don’t, your lighting will flicker and it’ll look weird and gross and horrible, so please don’t do that.

I use this ol’ light, but you can also use a ring light, if you’d like. They’re easy to find and affordable.

Tip #3: Emphasize your most important points!

Think about the moments you want to stand out most in your video. Make sure you emphasize those points you want the most. So whether this is through tilting your head, moving your hands and body, not too much though, even though I do that. And adding dramatic flavor to your voice.

You need to figure out the moments that you wanna stand out the most before you hit record. You can always emphasize things in post, but it also helps to have your body language mimic it as well.

I hope this helps and follow along for more content creation tips and tricks. Tata!

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