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Imagine you’re looking for a realtor. You post on a local Facebook group asking for recommendations and two agents reach out. The first one sends you this: “Hi! I’m Sarah, a local realtor with 15 years of experience serving the community. I’d love to help you find your dream home. Here are my credentials and…
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You’re not making more money because you’re trying to make more money. The Problem with Goals and Objectives First, why are you being held back by trying to get more money? That’s where we’re going to start. And it’s very counterintuitive. So we all have goals. We all have objectives. We all have things that…
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“There are already tons of other business owners in my area already posting content. What’s the point?” I get this question constantly, and I get why it feels overwhelming. Open Instagram and you’ll see endless feeds of professional headshots, property photos, and market updates. Everyone looks the same. Everyone sounds the same. But here’s what…
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After making 12,000 videos, you may think we don’t get overwhelmed by filming. Well, you’d be wrong. One Simple Change That Made Video Content Easy We made a shift this week that made content creation so much easier. The funny part is it’s in the context of the thing you’re creating right now. It’s hilarious…
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A recent study showed that people who relied on ChatGPT had weakened brain connectivity and reduced memory retention. But there’s hope. If you use AI the right way. Why AI Is Making You Dumber This is actual scientific study world. From the world of science, there are a couple studies. One of them is called…
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I was reviewing content for a business owner last month when I noticed something that made me pause. She had 47 posts about her services, 23 industry tips, 31 motivational quotes, and exactly 2 posts that showed her as a real person living in her community. Her engagement? Terrible. Her inquiries? Even worse. Here’s what…
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Here’s the honest truth: even for me, content consistency is hard. Especially when it comes to creating weekly news content. There are weeks I’ve sat staring at a blank page on Friday, dreading the fact that I had to write, film, edit, and publish before the weekend was over. At first, I thought: “Maybe I’ll…
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In the next 15 minutes, we’re going to talk to the dead to determine exactly why your content isn’t working and how to fix it. Why Your Content Might Be For Ghosts I might be getting ready for Halloween a little too early, but this is called the Ghost Test. The Ghost Test is going…
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I was doing an account audit last week with a potential client when she said something that stopped me in my tracks: “I feel like I’m a ghost creating content. No one is engaging.” She’d been posting consistently for months. Professional photos, market updates, helpful tips. All the “right” stuff. But crickets. No meaningful engagement,…
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One of our clients had two big hang-ups when we first started working together: We told him, “Just show up in your community. We’ll handle the rest.” So we started filming local business highlights, hidden gems, and community events. We edited and posted everything so he didn’t have to lift a finger. At first, he…
