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Whenever I create content (whether for our business or for our clients), I have one rule: Every post has to be something that makes someone say, “I’m glad I saw this.” Not “Cool, but I’ll forget about it in 3 seconds.” Not “That was kind of funny, I guess.” I want it to stick. And…
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Do you know you need to be on camera, but you’re afraid to actually do it? Today, we’re going to talk about how to get past that fear with some specific tactics. Why You Need to Get Over Camera Fear The answer to the why is: why do you need to get over that fear?…
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I need to tell you about the time I completely sabotaged my own success because I was too scared of it. In 2020, I started posting on TikTok like everyone else. Overnight, I got thousands of followers and millions of views. I should have been celebrating. Instead, I completely freaked out and stopped posting for…
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Something happened a while ago that completely changed how I think about working with clients. A friend reached out wanting to grab coffee and discuss a potential collaboration. Sweet, right? But then came the follow-up: “When works for you? And where should we meet? I know you travel a lot, so whatever’s easiest for you!”…
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Let’s talk about porn and the most famous I’ve ever been. My story starts with porn. It’s just food porn, not porn porn. The Paleo Porn Story: Fame Without Profit So I had a platform called Paleo Porn. It was started in 2009. It was all recipes. It was all about the Paleo Diet. It…
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I was reviewing a client’s social media last month when I heard it for probably the hundredth time that week: “Like and comment for more!” I physically cringed. Not because the content was bad (it was actually really good), but that ending completely killed the momentum. It reminded me of watching a great movie that…
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Stop saying “like and subscribe”—Brand Closers are how you build something people actually care about. This simple identity + value formula makes you memorable and shareable. Why Brand Closers Beat CTAs The topic this week is Brand Closers. So what is a Brand Closer? I mentioned CTAs at the top of the episode. A CTA…
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I was sitting in my home office last spring, staring out the window at neighbors I’d never talked to, when it hit me: I knew more about coffee shops in Denver than I did about the café three blocks from my house. Being a small business owner can be incredibly isolating, and here’s what made…
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The best kept secret in local content are called Scoops. Today we’re talking about what Scoops are, how to make them, and why you should start making them today to prepare for the future. If you’re reading this, that actually tells me a few different things. Maybe you want to be the next Walter Cronkite.…
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The secret way to burn your identity into your audience’s mind
